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PELATIHAN ASPEK MARKETING MIX UNTUK USAHA KERAJINAN TANGAN DALAM PEMANFAATAN POTENSI ALAM BINTAN DI KECAMATAN BINTAN UTARA Iranita Iranita; Kiki Wulandari
Jurnal Pemberdayaan Maritim Vol 3 No 2 (2021): Journal of Maritime Empowerment
Publisher : Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jme.v3i2.3496

Untuk menciptakan ekonomi kreatif dibutuhkan kerjasama oleh seluruh pihak baik pemerintah, para intelektual dan dunia pengusaha. Pemerintah bertugas menetapkan regulasi yang berkaitan dengan ekonomi kreatif dan memberikan ruang kepada masyarakat untuk menggali kreatifitas masyarakat yang bisa bersumber dari nilai budaya daerah masing-masing. Salah satu lini bisnis di Indonesia yang memiliki perkembangan cukup baik adalah bisnis kerajinan tangan. Hal ini dikarenakan kekayaan alam yang berlimpah terutama hasil laut di Indonesia, sehingga banyak produk dibuat kerajinan tangan dengan pemanfaatan limbah hasil laut. Inilah yang kemudian mendorong banyak pihak untuk mencoba peluang bisnis yang satu ini. Salah satu nya adalah Kelurahan Tanjung Uban Utara Kecamatan Bintan Utara Kabupaten Bintan Kepulauan Riau. Cukup beragam produk kerajinan tangan yang dihasilkan terutama Kelurahan Tanjung Uban Utara. Usaha ekonomi masyarakat itu yang memiliki potensi untuk dipasarkan dan dikembangkan dengan manajemen pemasaran yang lebih luas. Bentuk yang ada sudah bagus, dan perlu ditingkatkan lagi khususnya yang menyangkut produk, harga, promosi dan distribusinya. Desain kerajinan tangan masyarakat cukup menarik dan perlu ditingkatkan penjualan di pasar, baik pasar lokal maupun potensi pasar luar negeri, sehingga potensi pasar semakin luas. Strategi yang diterapkan untuk memasuki pasar adalah bauran pemasaran (marketing mix), bagaimana produk bisa memiliki keunggulan bersaing dan diminati konsumen.

Analisis Pengaruh Kredibilitas Endorses DAI Dalam Iklan Terhadap Minat Beli Pada Produk Telkomsel Kiki Wulandari
Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v4i1.2754

This research aimed to examine the effect of the attractiveness, trustworthiness, expertise toward attitude toward advertisement and attitude toward advertisement toward purchase intention. The research respondent were the people in DIY who use Telkomsel provider. Data were analized with AMOS. The result of analyze showed that the attractiveness had a significant influence to attitude toward advertisement, trustworthiness had a significant influence to attitude toward advertisement, expertise had a significant influence to attitude toward advertisement, attitude toward advertisement had a significant influence to purchase intention.

Studi Deskripsi Tingkat Literasi Keuangan (Pada Mahasiswa Program Studi Akuntansi Fakultas Ekonomi UMRAH) Jack Febriand Adel; Kiki Wulandari
Jurnal Ilmiah Akuntansi dan Finansial Indonesia Vol 5 No 1 (2021): Jurnal Ilmiah Akuntansi dan Finansial Indonesia
Publisher : Prodi Akuntansi FE Universitas Maritim Raja Ali Haji

Literasi keuangan merupakan rangkaian proses atau kegiatan untuk meningkatkan pengetahuan, keterampilan konsumen dan masyarakat luas sehingga mampu mengelola keuangan dengan lebih baik, sesuai dengan yang dibutuhkan dan memberikan manfaat. Penelitian ini bertujuan untuk mendeskripsikan tingkat literasi keuangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mencoba mendeskripsikan, mendeskripsikan dan menginterpretasikan suatu fenomena yang terjadi sesuai dengan data yang ada di lapangan. Lokasi penelitian berada di Program Studi Akuntansi Fakultas Ekonomi Universitas Maritim Raja Ali Haji (UMRAH), Kota Tanjungpinang. Waktu proses pelaksanaan penelitian dilakukan selama 8 (sembilan) bulan, sesuai dengan masa pengajuan penelitian Skema Penelitian Unggulan Perguruan Tinggi. Kesimpulan dari kegiatan Riset Unggulan Perguruan Tinggi dengan judul STUDI DESKRIPSI TINGKAT LITERASI KEUANGAN (Untuk Mahasiswa Program Studi Akuntansi Fakultas Ekonomi UMRAH) yang dilaksanakan pada tahun 2020 ini secara keseluruhan tingkat literasi keuangan responden masih rendah. pengetahuan literasi keuangan.

The Effect of Quality of Work Life (QWL) and Workload of Employees at Class II Kijang Port Offices and Port Authority Offices Nurhasanah Nurhasanah; Kiki Wulandari; Astuti Astuti
Journal of Research in Business, Economics, and Education Vol. 4 No. 3 (2022): June 2022
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55683/jrbee.v4i3.389

This study aims to determine and analyze whether there is an effect of quality of work life and workload on employee job satisfaction at Office X. This study is categorized as a quantitative study with an instrument in the form of a questionnaire. The population in this study were all 41 employees of Office X. The sampling technique is by means of a saturated sampling technique or a census. The sample in this study is to take the population or as many as 41 samples. The data used in this study is primary data obtained through a questionnaire. The instrument validity test used the Bivariate Correlation formula, while the reliability test used Cronbach Alpha. The measuring instrument proved to be valid and reliable for the research instrument. Multiple regression analysis was used to test the hypothesis of this study. Based on the results of this study, it is known that the results of the multiple linear regression test are Y = 2.826 + 0.16 X1 + 1.082 X2, where Quality Of Work Life (X1), Workload (X2), and Personnel Performance (Y). Then the T test results of the Quality Of Work Life variable have no significant effect on employee job satisfaction (1,488 < 1,68288). The workload has a significant effect, namely (22.009 > 1.6828. The F test together has a significant effect on employee job satisfaction (247.626 > 2.85). The results of the R square test give a value of 0.925, which means 92.5% of the job satisfaction variable employees can be explained through the two independent variables, while the remaining 7.5% is influenced or explained by other factors not included in this study.

Impact of Workload and Work Environment on Cyberloafing Behavior Nurhasanah; Kiki Wulandari; Asmaul Husna
Journal of Research in Business, Economics, and Education Vol. 3 No. 4 (2021): August
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to explain how much workload and work environment on cyberloafing behavior. At this time the internet has become a necessity for humans to facilitate and accelerate the delivery of information or receive information from various sources. Internet users in Indonesia continue to increase. The internet can be easily accessed by anyone and anywhere, including at work. The internet is very helpful for companies in achieving their goals more effectively and efficiently, both in terms of cost, effort, and time. Almost all offices/companies are equipped with wifi or PC facilities that are directly connected to the internet so that employees are greatly assisted in completing their work. On the other hand, facilities in the workplace in the form of easy internet access can cause problems if employees cannot use them optimally to help complete their work.

Modal Ventura Dan Perkembangan UKM Yang Listing di Bursa Efek Indonesia Myrna Sofia; Kiki Wulandari; Firwan Tan; Nasri Bachtiar; Febriandi Prima Putra; Muhammad Hidayat
Akuntansi & Ekonomika Vol 12 No 2 (2022): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v12i2.4071

The purpose of this study is to find out and analyze SMEs that have successfully listed on the IDX and are backed up by venture capital companies in the period 2019 to 2021. Using the quantitative descriptive method, it was obtained that in 2020 one startup company that was successfully listed on the Indonesia Stock Exchange using an Acceleration board and backed up by venture capital, namely PT. Cashlez Worldwide Indonesia (CASH) with Mandiri Capital Indonesia as a venture capital company which is a subsidiary of Bank Mandiri Indonesia. The CASH company experienced a very significant development when viewed from changes in the number of assets, revenue, labor and profitability in the period before, during and after the IPO.

PELATIHAN ASPEK MARKETING MIX UNTUK USAHA KERAJINAN TANGAN DALAM PEMANFAATAN POTENSI ALAM BINTAN DI KECAMATAN BINTAN UTARA Iranita Iranita; Kiki Wulandari
Jurnal Pemberdayaan Maritim Vol 3 No 2 (2021): Journal of Maritime Empowerment
Publisher : Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jme.v3i2.3496

Untuk menciptakan ekonomi kreatif dibutuhkan kerjasama oleh seluruh pihak baik pemerintah, para intelektual dan dunia pengusaha. Pemerintah bertugas menetapkan regulasi yang berkaitan dengan ekonomi kreatif dan memberikan ruang kepada masyarakat untuk menggali kreatifitas masyarakat yang bisa bersumber dari nilai budaya daerah masing-masing. Salah satu lini bisnis di Indonesia yang memiliki perkembangan cukup baik adalah bisnis kerajinan tangan. Hal ini dikarenakan kekayaan alam yang berlimpah terutama hasil laut di Indonesia, sehingga banyak produk dibuat kerajinan tangan dengan pemanfaatan limbah hasil laut. Inilah yang kemudian mendorong banyak pihak untuk mencoba peluang bisnis yang satu ini. Salah satu nya adalah Kelurahan Tanjung Uban Utara Kecamatan Bintan Utara Kabupaten Bintan Kepulauan Riau. Cukup beragam produk kerajinan tangan yang dihasilkan terutama Kelurahan Tanjung Uban Utara. Usaha ekonomi masyarakat itu yang memiliki potensi untuk dipasarkan dan dikembangkan dengan manajemen pemasaran yang lebih luas. Bentuk yang ada sudah bagus, dan perlu ditingkatkan lagi khususnya yang menyangkut produk, harga, promosi dan distribusinya. Desain kerajinan tangan masyarakat cukup menarik dan perlu ditingkatkan penjualan di pasar, baik pasar lokal maupun potensi pasar luar negeri, sehingga potensi pasar semakin luas. Strategi yang diterapkan untuk memasuki pasar adalah bauran pemasaran (marketing mix), bagaimana produk bisa memiliki keunggulan bersaing dan diminati konsumen.

Impact Of Discipline and Work Environment in Improving Job Performance Yossi Hendriati; Indra Firdiyansyah; Dadi Akhmad Perdana; Kiki Wulandari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3537

This study for to know the cultural influence work to officer motivation of at office of Mayor Batam, to know the professionalism influence to officer motivation of at office of mayor Batam and to know the cultural influence work and proffesionalism by together to officer motivation of at office of Mayor Batam. Result of research, result of calculation obtained by cultural value t hitung variable work bigger that t tabel. There by hence Ho refused and is Ha accepted. Matter of this means that there are influence which significant and positive among/between culture work to officer motivation of at office of mayor batam. Is meaning, more and more the cultural goodness work, hence will more and more the goodness also motivate the officer of at office of Mayor Batam and constructivelly computer processing of pursuant to calculation SPSS obtained by value F Hitung of bigger than F tabel, clear so that Ho refused and is Ha accepted. This matter indicate that by together culture work and professionalism can improve the officer motivation of at office of mayor batam. This indicate that there are very influence of significant of among/between culture work and profeesionalism to officer motivation of at office of mayor batam.

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