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All Journal Sosiohumaniora Patria : Jurnal Pengabdian Kepada Masyarakat
Anny Nurbasari
Universitas Kristen Maranatha, Bandung
Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Optimalisasi Program Pemasaran Bagi Pelaku Usaha Agrowisata Stroberi Rully Arlan Tjahyadi; A. Rinny Maharsi; Chandra Kuswoyo; Nonie Magdalena; Allen Kristiawan Kristiawan; Ariesya Aprillia; Cen Lu; Kartika Imasari; Agus Aribowo; Kezia Kurniawati; Felicia Abednego; ika Gunawan; Anny Nurbasari; Asni Harianti; Maya Malinda; Nur Nur; Henky L. Suwarno; Yolla Margaretha; Vinsensius Vinsensius; Jessica Agrippina Fedora; Agatha Evania Alanarima
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2: September 2019
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v1i2.2304

Abstract

Abstrak -  La Fresa sebagai salah satu perusahaan di Lembang memiliki beberapa unit bisnis, salah satu bisnis yang menjadi perhatian khusus adalah wisata stroberi. Hampir semua agrowisata strawberry menawarkan produk dan layanan serupa kepada setiap konsumen. Agar dapat bersaing dan unggul, agrowisata harus mampu berorientasi pada proses pemenuhan keinginan dan kebutuhan konsumen. Oleh karena itu, Jurusan Manajemen Universitas Kristen Maranatha melakukan kegiatan Penelitian dan Pengabdian kepada Masyarakat untuk mengoptimalkan strategi pemasaran La Fresa. Kegiatan ini terdiri dari tiga tahap: (1) identifikasi Segmen, Penargetan, dan Positining (STP), serta bauran pemasaran yang telah dilakukan oleh La Fresa dengan teknik Diskusi Kelompok Fokus (FGD); (2) identifikasi preferensi konsumen untuk agrowisata stroberi dan mengusulkan program pemasaran khusus ke La Fresa dengan teknik distribusi kuesioner; (3) presentasi dan konseling hasil dari FGD dan Riset Pasar.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning Abstract -  La Fresa as one of the corporations in Lembang has several business units, one of the businesses that is of particular concern is strawberry tourism. Almost all strawberry agrotourism offers similar products and services to each consumer. In order to be able to compete and excel, agrotourism must be able to be oriented towards the process of fulfilling consumer desires and needs. Therefore, Departement of Management Maranatha Christian University conducts Research and Community Service activities in order to optimize marketing strategy La Fresa. This activity consists of three stages: (1) identification of Segments, Targeting, and Positining (STP), as well as the marketing mix that has been carried out by La Fresa with Focus Group Discussion (FGD) techniques; (2) identification of consumers' preferences for strawberry agrotourism and proposed specific marketing programs to La Fresa with questionnaire distribution techniques; (3) presentation and counseling of results from the FGD and Market Research.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning
DIGITAL TECHNOLOGY POLICY FOR SMEs: A BIBLIOMETRIC ANALYSIS Agus Aribowo; Amir Machmud; Anny Nurbasari; Zulkefly Abdul Karim; Asep Ridwan Lubis; Asep Miftahuddin
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.49904

Abstract

This study aims to analyze digital technology policies, especially for SMEs publication trends regarding time, author, journal, affiliation, and institution; research areas that are prominent and influential on digital technology policies, especially for SMEs, as well as opportunities and limitations for future researchers to explore. This study uses Scientometrics analysis through bibliometric analysis. Data analysis was carried out in two parts through inductive analysis where the first was bibliometric analysis and in the second part, network mapping. Data were extracted from the Scopus database, in November 2021 during the period 2003-2021. The results of the study show that the highest publications were in 2020 as many as 19 documents; the most relevant source is Telecommunications Policy, the most cited authors are Depaoli, Paolo and the most relevant affiliate is Loughborough University. The results of the study have implications that in the future Digital Technology Policy for SMEs research will focus on studies on Digital Technologies barriers, innovation-diffusion, SME innovation and E-Business.
Co-Authors A. Rinny Maharsi Agatha Evania Alanarima Agus Aribowo Allen Kristiawan Amir Machmud Ariesya Aprillia Asep Miftahuddin Asep Ridwan Lubis Asni Harianti Cen Lu Chandra Kuswoyo Hadi Nasbey Henky L. Suwarno Ika Gunawan Jessica Agrippina Fedora Kartika Imasari Tjiptodjojo Kezia Kurniawati Maya Malinda Nonie Magdalena Nur Nur Rully Arlan Tjahyadi Vinsensius Vinsensius Yolla Margaretha Zulkefly Abdul Karim