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All Journal IMAGE Jurnal Manajemen dan Bisnis Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat Community Empowerment
Ika Gunawan
Universitas Kristen Maranatha, Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Potongan Harga, Bonus Kemasan, Tampilan dalam Toko terhadap Keputusan Pembelian Impulsif. Kristiawan, Allen; Gunawan, Ika; Vinsensius, Vinsensius
Jurnal Manajemen dan Bisnis Indonesia Vol 6 No 1 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.398 KB) | DOI: 10.31843/jmbi.v6i1.181

Abstract

The competition among retail owners cannot be avoided, with various promotions offered, retailers are competing to win the hearts of consumers. The more new companies appear, the more offered products on the market. Of course this situation makes it easier for producers to market their products and for retailers themselves they will always compete to do more creative things in an effort to attract potential consumers. Price discounts and bonus packs are the most widely used sales promotions, both online and offline sales (Chen, Marmorstein, Tsiro, & Rao, 2012; Dawson & Kim 2009). In-store Display (display in store) is the layout of goods by taking into account the elements of grouping of types and uses of goods, neatness and beauty so that it seems attractive and directs consumers to see, encourage, and decide to buy (Ngadiman 2008: 329). The population of this research is consumers of hypermarkets and supermarkets in the city of Bandung. The sample in this study are consumers who shop at Carrefour hypermarkets and Yogya supermarkets. The statistical method used in this study is multiple regression. Based on the results of the statistics carried out, the results obtained for Carrefour hypermarkets for bonus packaging have no effect and in Yogya supermarkets the price discount has no effect on impulsive purchases.   Keywords: Discounted prices, Bonus packaging, In-store display, Impulsive purchases.
PENGARUH PENGALAMAN BERBELANJA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN (SEGMEN : MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KRISTEN MARANATHA PELANGGAN SHOPEE DAN JD.ID) Kristiawan, Allen; Nursalin, Kezia Kurniawati; Gunawan, Ika; F.Yo, Jessica Agrippina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i2.35107

Abstract

Abstract: Economic development becomes one of the references seen by various aspects of life. One of the things that can be seen clearly is the shifting economy with the emergence of e-commerce as a means of new business opportunities that exist. E-commerce started to reach more existing markets by using online technology assistance. In 2018 many businesses are trying to keep up with the change from local/micro enterprises by trying to use the technology base in their efforts. Many consumers feel the ease gained with the use of such technology than the traditional way or have to visit the outlets. Consumer perception itself can be formed from the experience gained and based on the achievement of the standards that exist in the consumer. This is achieved based on the experience of online sellers. Consumers with more experience have a tendency to shop continuously (Liang & Huang, 1998). While the significance level of consumer satisfaction that online shopping has been identified by Liu et al. in the year 2008. So it can be concluded that the satisfaction and the success of shopping will be achieved by consumers can raise the standard of expectations that exist in the consumer. Based on this, then the population taken for research is a consumer who has experience of transactions on Shopee and JD.id with a sample of research is a student who is in the Faculty of Economics of Maranatha Christian University who have experience transactions on Shoppe and JD.id. The research method uses simple regression with 379 respondents. It gained the results that the shopping experience had an impact of 37% and the remaining 63% were influenced by other factors Abstrak:  Perkembangan ekonomi menjadi salah satu acuan yang dilihat oleh berbagai aspek kehidupan yang ada. Salah satu hal yang dapat terlihat jelas adalah pergeseran perekonomian yang ada dengan munculnya e-commerce sebagai sarana peluang usaha baru yang ada.  E-commerce mulai dilirik karena menjangkau lebih banyak pasar yang ada dengan menggunakan bantuan teknologi secara online. Pada 2018 banyak usaha yang mencoba mengikuti perubahan tersebut dari usaha lokal / mikro dengan berusaha menggunakan basis teknologi tersebut pada usaha mereka. Banyak konsumen merasakan kemudahan yang didapatkan dengan penggunaan teknologi tersebut dibandingkan cara tradisional atau harus berkunjung pada gerai. Persepsi konsumen sendiri dapat terbentuk dari pengalaman yang didapatkan dan berdasarkan pencapaian standar yang ada pada diri konsumen. Hal ini didapatkan berdasarkan pengalaman dari penjual online. Konsumen yang memiliki pengalaman lebih banyak memiliki kecenderungan untuk berbelanja secara terus menerus (Liang & Huang, 1998). Sedangkan tingkat signifikansi dari kepuasan konsumen yang berbelanja online sudah diidentifikasi oleh Liu et al. pada tahun 2008. Sehingga dapat disimpulkan bahwa kepuasan dan keberhasilan akan berbelanja yang didapatkan oleh konsumen dapat menaikkan standar harapan yang ada pada konsumen tersebut. Berdasarkan hal ini, maka diambil populasi untuk penelitian adalah konsumen yang memiliki pengalaman transaksi pada Shopee dan JD.id dengan sampel penelitian adalah mahasiswa yang berada di Fakultas Ekonomi Universitas Kristen Maranatha yang memiliki pengalaman transaksi pada Shoppe dan JD.id. Metode penelitian menggunakan regresi sederhana dengan 379 responden. Didapatkan hasil bahwa pengalaman berbelanja memiliki pengaruh sebesar 37% dan sisanya sebesar 63% dipengaruhi faktor lain. Keywords: online shopping experience, customer purchase decision
RELATIONSHIP MARKETING OUTCOME DALAM KONTEKS PENDIDIKAN TINGGI: PERAN KOMITMEN AFEKTIF, SERVICE CO-CREATION DAN STUDENT ENGAGEMENT Tjahyadi, Rully Arlan; Kristiawan, Allen; gunawan, ika
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.35080

Abstract

Higher Education (HE) efforts in creating value demonstrate its commitment to increasing their competitive way in the education market. Academic quality, improving quality, increasing rankings, and increasing brand value (brand value) are strategies that can be carried out to achieve that ranking. It is also necessary to consider other aspects from the emotional side as a source of organizational success when students as the main customers and the development of long-term relationships with customers is very important for the HE. Customer-oriented has become a central topic in the concept of relationship marketing. Customer loyalty is a concept that is a fundamental relational marketing outcome or it can be implemented as a result of relationship marketing (the result of relationship marketing). This study will focus on variables related to emotional dimensions that contribute to the development of long-term relationships with customers in the context of HE. Specifically, this study will examine the effect of variables, commitment, service creation and engagement on student loyalty. The study results show that customer commitment and engagement affect customer loyalty.
ANALISA ATRIBUT PUSAT PERBELANJAAN PARIS VAN JAVA BANDUNG TERHADAP KETERLIBATAN PENGUNJUNG PUSAT PERBELANJAAN PARIS VAN JAVA BANDUNG Nursalin, Kezia Kurniawati; Kristiawan, Allen; Gunawan, Ika; Honggana, Henwinner
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i3.36789

Abstract

Abstract :   The development of shopping centers in the city of Bandung is inseparable from the demographic conditions found in the city of Bandung. The role of the shopping environment is believed to have a very strong influence in creating consumptive buying behavior and increasing the number of visits by visitors.The affective and cognitive aspects of visitors can be built by creating a pleasant shopping center atmosphere, thereby encouraging positive visitor behavior. Solomon (2010) in Tanjungsari et al. (2016) stated that a person's mood or psychological state at any given moment will have a large impact on what to buy or how to judge something.This study discusses the analysis of the attributes of the Paris Van Java Bandung shopping center on the involvement of visitors to the Paris Van Java Bandung shopping center. Questionnaires were conducted on 404 respondents. The data processing method used in this research is multiple regression. The results of the study explain that the attributes of shopping centers have an effect of 10% on the involvement of shopping center visitors. Of the 7 aspects of shopping center attributes, only the design aspect has a partial effect on direct visitor involvement.  Abstrak :   Pembangunan pusat perbelanjaan di Kota Bandung tidak terlepas dari kondisi demografi yang terdapat pada Kota Bandung.Peranan lingkungan berbelanja diyakini berpengaruh sangat kuat dalam menciptakan perilaku pembelian yang konsumtif dan meningkatkan jumlah kunjungan para pengunjung.Aspek afeksi dan kognisi pengunjung dapat dibangun dengan menciptakan atmosfir pusat perbelanjaan yang menyenangkan, sehingga mendorong terjadinya perilaku pengunjung yang positif. Solomon (2010) dalam Tanjungsari dkk. (2016) menyatakan bahwa suasana hati seseorang atau keadaan psikologis pada saat tertentu akan memiliki dampak yang besar mengenai apa dibeli atau bagaimana menilai sesuatu.Penelitian ini membahas analisa atribut pusat perbelanjaan Paris Van Java Bandung terhadap keterlibatan pengunjung pusat perbelanjaan Paris Van Java Bandung. Kuesioner dilakukan terhadap 404 responden. Metode pengolahan data yang digunakan dalam penelitian ini adalah regresi berganda. Hasil penelitian menjelaskan bahwa atribut pusat perbelanjaan berpengaruh sebesar 10% terhadap keterlibatan pengunjung pusat perbelanjaan. Dari 7 aspek atribut pusat perbelanjaan, hanya aspek Desain yang berpengaruh parsial terhadap keterlibatan pengunjung secara langsung.
Optimalisasi Program Pemasaran Bagi Pelaku Usaha Agrowisata Stroberi Rully Arlan Tjahyadi; A. Rinny Maharsi; Chandra Kuswoyo; Nonie Magdalena; Allen Kristiawan Kristiawan; Ariesya Aprillia; Cen Lu; Kartika Imasari; Agus Aribowo; Kezia Kurniawati; Felicia Abednego; ika Gunawan; Anny Nurbasari; Asni Harianti; Maya Malinda; Nur Nur; Henky L. Suwarno; Yolla Margaretha; Vinsensius Vinsensius; Jessica Agrippina Fedora; Agatha Evania Alanarima
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2: September 2019
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v1i2.2304

Abstract

Abstrak -  La Fresa sebagai salah satu perusahaan di Lembang memiliki beberapa unit bisnis, salah satu bisnis yang menjadi perhatian khusus adalah wisata stroberi. Hampir semua agrowisata strawberry menawarkan produk dan layanan serupa kepada setiap konsumen. Agar dapat bersaing dan unggul, agrowisata harus mampu berorientasi pada proses pemenuhan keinginan dan kebutuhan konsumen. Oleh karena itu, Jurusan Manajemen Universitas Kristen Maranatha melakukan kegiatan Penelitian dan Pengabdian kepada Masyarakat untuk mengoptimalkan strategi pemasaran La Fresa. Kegiatan ini terdiri dari tiga tahap: (1) identifikasi Segmen, Penargetan, dan Positining (STP), serta bauran pemasaran yang telah dilakukan oleh La Fresa dengan teknik Diskusi Kelompok Fokus (FGD); (2) identifikasi preferensi konsumen untuk agrowisata stroberi dan mengusulkan program pemasaran khusus ke La Fresa dengan teknik distribusi kuesioner; (3) presentasi dan konseling hasil dari FGD dan Riset Pasar.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning Abstract -  La Fresa as one of the corporations in Lembang has several business units, one of the businesses that is of particular concern is strawberry tourism. Almost all strawberry agrotourism offers similar products and services to each consumer. In order to be able to compete and excel, agrotourism must be able to be oriented towards the process of fulfilling consumer desires and needs. Therefore, Departement of Management Maranatha Christian University conducts Research and Community Service activities in order to optimize marketing strategy La Fresa. This activity consists of three stages: (1) identification of Segments, Targeting, and Positining (STP), as well as the marketing mix that has been carried out by La Fresa with Focus Group Discussion (FGD) techniques; (2) identification of consumers' preferences for strawberry agrotourism and proposed specific marketing programs to La Fresa with questionnaire distribution techniques; (3) presentation and counseling of results from the FGD and Market Research.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning
Life skill program in business and entrepreneurship Rony Setiawan; Ariesya Aprillia; Ika Gunawan; Surya Setyawan; Ida Ida; Kartika Imasari Tjiptodjojo; Felicia Abednego; Robby Tan
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.947 KB) | DOI: 10.31603/ce.6291

Abstract

Universities must take an active role in providing services to their communities, particularly to the youth. The Faculty of Economics at Maranatha Christian University and the Christian Education Agency Penabur collaborated to host an online webinar on a life skills program in business and entrepreneurship. Participants in the program are high school students from Generation Z, who value encouragement, practicality, and financial stability in their time. This program aims to make every participant willing and capable of seeing, knowing, understanding, and being motivated to engage in business and entrepreneurial practices such as personal finance management, small business development, and capital market investing. Distance learning, which is done online and includes interaction and discussion, is the method used. More than 70% of those who took part in the three-day virtual learning activities expressed positive attitudes and intentions. They are commonly very enthusiastic about attending future webinars on investment, business, and entrepreneurship.
Financial Literacy for the Students in Christian Senior High School 1 of BPK Penabur in Cirebon to Prepare Them to be the Intelligent Investors Herlina Herlina; Bram Hadianto; Ika Gunawan; Peter Peter; Martalena Martalena; Dini Iskandar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i4.4452

Abstract

Financial literacy is helpful for learners to recognize the features of the capital market and their instruments. With this knowledge, they are expected to manage their money wisely, especially in selecting the devices. Furthermore, to realize this condition, this service to the community aims to measure this literacy level and recognize risk profiles. The methods utilized in this service are lecture, discussion, and simulation. The participants in this service are the 40 students in the eleventh grade taking social science in the Christian senior high school 1 of BPK Penabur in Cirebon. Also, the precise answers of the students based on financial literacy items are used to evaluate this service. Surprisingly, the correct answers to these basic and advanced items are from 60.53% to 78.95% and 63.16% to 78.95%, respectively, indicating the middle financial level exists. This level is above the national literacy level in 2019 in Indonesia: 38.03%. Besides, related to the risk profile, most students are conservative (47.5%) and moderate (47.5%). Based on this outcome, the students with a conventional risk profile are expected to invest their money in a time-deposit account, government bonds, and fixed-income and money-market mutual funds. Meanwhile, students with a moderate risk profile should place their funds in blue-chip stocks and mixed mutual funds.
Co-Authors A. Rinny Maharsi Agatha Evania Alanarima Agus Aribowo Allen Kristiawan Anny Nurbasari Ariesya Aprillia Ariesya Aprillia Asni Harianti Bram Hadianto Cen Lu Chandra Kuswoyo Dini Iskandar F.Yo, Jessica Agrippina Hadi Nasbey Henky L. Suwarno Herlina Herlina Honggana, Henwinner Ida Ida Jessica Agrippina Fedora Kartika Imasari Tjiptodjojo Kezia Kurniawati Kezia Kurniawati Nursalin Kristiawan, Allen Kristiawan, Allen Martalena Martalena Maya Malinda Nonie Magdalena Nur Nur Peter Peter Robby Tan Rony Setiawan Rully Arlan Tjahyadi Rully Arlan Tjahyadi Surya Setyawan Vinsensius Vinsensius Vinsensius, Vinsensius Yolla Margaretha