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All Journal Zenit Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Maranatha Community Empowerment
Surya Setyawan
Universitas Kristen Maranatha, Bandung, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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KONTEKS BUDAYA ETNIS TIONGHOA DALAM MANAJEMEN SUMBER DAYA MANUSIA Setyawan, Surya
Benefit Volume 9 No 2 Desember 2005
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Cultural context of every nation and ethnic have specific characteristic. Variety of this culturalcontext can make conflict with organizations, which also have specific characteristic. Tionghoa ethnicwhich have specific cultural context from their ancestor inheritance is example of cultural contextmanagement in organization, especially human resource management.
Brand Element: Brand Name and Consumer Buying Behavior Setyawan, Surya; Tjiptodjojo, Kartika Imasari
Zenit Vol 4, No 3 (2015)
Publisher : Zenit

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Abstract

Merek adalah salah satu strategi perusahaan untuk memperkenalkan produk kepada konsumen. Melalui penyediaan nama merek yang tepat, produk dapat diterima dan diingat oleh konsumen ketika berperilaku dan mengambil keputusan dalam pembelian. Penelitian ini mengambilsampel dari 30 responden yang tahu dan pernah melakukan pembelian produk merek "Samsung" setidaknya satu kali . Hasil penelitian menggambarkan bahwa sebagian besar responden setuju bahwa nama merek “Samsung” mudah untuk dipahami, diingat dan disukai. Hal ini juga memberikandampak pada perilaku yang ditunjukkan oleh konsumen, dimana nama merek “Samsung” yang mudah dipahami, dimengerti dan disukai menjadi salah satu faktor bagi konsumen dalam memutuskan untuk melakukan pembelian produk “Samsung”Keywords: brand element, brand name, consumer buying decision
KONTEKS BUDAYA ETNIS TIONGHOA DALAM MANAJEMEN SUMBER DAYA MANUSIA Setyawan, Surya
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1212

Abstract

Cultural context of every nation and ethnic have specific characteristic. Variety of this culturalcontext can make conflict with organizations, which also have specific characteristic. Tionghoa ethnicwhich have specific cultural context from their ancestor inheritance is example of cultural contextmanagement in organization, especially human resource management.
KONTEKS BUDAYA ETNIS TIONGHOA DALAM MANAJEMEN SUMBER DAYA MANUSIA Surya Setyawan
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i2.1212

Abstract

Cultural context of every nation and ethnic have specific characteristic. Variety of this culturalcontext can make conflict with organizations, which also have specific characteristic. Tionghoa ethnicwhich have specific cultural context from their ancestor inheritance is example of cultural contextmanagement in organization, especially human resource management.
e-Commerce dalam Manajemen Pemasaran Surya Setyawan
Jurnal Manajemen Maranatha Vol. 2 No. 2 (2003)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1431.744 KB) | DOI: 10.28932/jmm.v2i2.123

Abstract

Nowadays development of telecommunication technologies set out to the development of internet. It can be said that everyone over the world use internet as communication media to communicate to everybody in every place in the world. Marketing management has to follow this development in satisfiying customers ' needs. Commercial business move from traditional commerce to e-commerce by usinginternet as world wide communication device. And so does marketing management change from local to global marketing. There are lots of changes in management skills and knowledges in marketing. This article describes the change of global world by understanding the internet; include its advantages and disadvantages. It will aflect to thedevelopment of e-commerce in marketing management. e.g. loyalty and value added.Keywords: Marketing management, internet. e-commerce, e-tailer, loyalty. value added. on-line.
Life skill program in business and entrepreneurship Rony Setiawan; Ariesya Aprillia; Ika Gunawan; Surya Setyawan; Ida Ida; Kartika Imasari Tjiptodjojo; Felicia Abednego; Robby Tan
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.947 KB) | DOI: 10.31603/ce.6291

Abstract

Universities must take an active role in providing services to their communities, particularly to the youth. The Faculty of Economics at Maranatha Christian University and the Christian Education Agency Penabur collaborated to host an online webinar on a life skills program in business and entrepreneurship. Participants in the program are high school students from Generation Z, who value encouragement, practicality, and financial stability in their time. This program aims to make every participant willing and capable of seeing, knowing, understanding, and being motivated to engage in business and entrepreneurial practices such as personal finance management, small business development, and capital market investing. Distance learning, which is done online and includes interaction and discussion, is the method used. More than 70% of those who took part in the three-day virtual learning activities expressed positive attitudes and intentions. They are commonly very enthusiastic about attending future webinars on investment, business, and entrepreneurship.
Co-Authors Ariesya Aprillia Hadi Nasbey Ida Ida Ika Gunawan Kartika Imasari Tjiptodjojo Robby Tan Rony Setiawan