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All Journal Publik (Jurnal Ilmu Administrasi) Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Abdimas Pariwisata Jurnal Kepariwisataan (JK)
Muhammad Arifin
Politeknik Pariwisata Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Publik (Jurnal Ilmu Administrasi)

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Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District Rita Rita; Muhammad Arifin
Publik : (Jurnal Ilmu Administrasi) Vol 9, No 2 (2020): December 2020
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (920.306 KB) | DOI: 10.31314/pjia.9.2.132-145.2020

Abstract

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.
Co-Authors Abidin, Saenal Darmayasa Margaretha Wadid Rante Masri Ridwan, Masri Muh. Zainuddin Badollahi Muhammad Arfin Muhammad Salim Rita Rita