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All Journal Alignment: Journal of Administration and Educational Management Zona Laut : Jurnal Inovasi Sains dan Teknologi Kelautan Jurnal Marine Inside
Dapid Rikardo
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Journal : Alignment: Journal of Administration and Educational Management

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Analisis Pengaruh Marketing Mix terhadap Keputusan Taruna/I Memilih Kampus Politeknik Pelayaran Dapid Rikardo; Adnan Adnan; Joni Turiska
Alignment:Journal of Administration and Educational Management Vol 4 No 2 (2021): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v4i2.3019

Abstract

This study aimed to analyze the influence of the marketing mix on the decision of the cadets to choose the Banten Shipping Polytechnic campus. This research method is a quantitative research method with a survey method conducted at Poltekpel Banten, starting from January 2020 to May 2020. The research process is deductive in nature with the research population being Banten Poltekpel alumni. From the population, 199 cadets were taken as samples. This study uses a questionnaire to measure the simulation learning media. The results showed that all CR values ​​> 1.96 and P < 0.05, namely, a) product satisfaction with cadets with a CR value of 2.765 > 1.96; b) the price for the decision of the cadets with the value of CR = 2,400 < 1.96; c) promotion of cadet decisions with a CR value of 2.563 > 1.96; d) the place or location of the cadets' decisions with a CR value of 2.801 > 1; e) people against cadet decisions with CR = 2,217 > 1; f) process for cadet decisions with CR value = 2.801 < 1.96; g) physical evidence of cadet decisions with CR = 2.480 > 1.96. The conclusion is that the product, price, promotion, location, people, process, and physical evidence have a positive and significant impact on the cadets' decision in choosing the Banten Shipping Polytechnic campus as a place to override education. Keywords: Youth Decision, Marketing Mix, Institutional Management
Analisis Pengaruh Marketing Mix terhadap Keputusan Taruna/I Memilih Kampus Politeknik Pelayaran Banten Dapid Rikardo; Adnan Adnan; Joni Turiska
Journal Of Administration and Educational Management (ALIGNMENT) Vol 5 No 1 (2022): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v5i1.3736

Abstract

This research has a purpose. the influence of the marketing mix on the cadets' decision to choose the Banten Shipping Polytechnic campus. The research was carried out at Poltekpel Banten, carried out from January 2020 to May 2020. The research method used in this study was quantitative. The data collection method for primary data was obtained from individual responses to questionnaires distributed directly. The research process was deductive. This study's population was Poltekpel Banten alumni, with a total sample of 199 cadets. The instrument used in measuring the simulation learning media is a questionnaire. The results showed that of the seven hypotheses tested in this study, seven positive and significant hypotheses were found to the Taruna/I decided to choose the Banten Shipping Polytechnic campus. In conclusion, there is a positive and significant influence for all Marketing Mix variables studied on the Taruna/I Decision to Choose the Banten Shipping Polytechnic Campus Keywords: Institutional Management, Marketing Mix, Youth Decisions,
Co-Authors Adimas Afid Mustofa Adnan Amirullah Amirullah Antaris Fahrisani Ckimberley Bulqiest Hamdani Hari Sunanto Harri Mochamad Mansur Henni Sutryani Herlan Guntoro I Putu Suarsana Ihsan Galib Imam Safii Joko Sulistianto Joni Turiska Muhammad Hanief Nurrahman Sahar Saleh Sandy Wahyu Purnomo Sarifuddin Sarifuddin Vidiana Anggeranika