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All Journal Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Inovasi Pendidikan MH Thamrin International Journal Administration, Business & Organization Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Jurnal Manajemen Bisnis dan Organisasi Jurnal Umum Pengabdian Masyarakat (JUPEMAS)
Kurniawan, Luluh Abdilah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

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PEMANFAATAN SMARTPHONE UNTUK DIGITAL MARKETING BAGI PKK KELURAHAN CIPINANG BESAR SELATAN Arviana Wulandari; Endang Retnoningsih; Syahbaniar Rofiah; Didik Setiyadi; Jaenudin .; Luluh Abdilah Kurniawan
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 6 No 1 (2022): Maret 2022
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.216 KB) | DOI: 10.32832/abdidos.v6i1.1197

Abstract

Pemberdayaan dan Kesejahteraan Keluarga (PKK) is a forum for the public to obtain information and develop knowledge and skills in any case. Empowerment will be right on target by obtaining information that can be accessed quickly with a Smartphone as a means of gaining knowledge. With reference to the Pokja II and III work programs, namely improving education and skills in the family through training, utilizing appropriate technology and developing the creativity of Small and Micro Enterprises (UKM). The Smartphone utilization training carried out was the introduction of digital marketing using a Smartphone, the introduction of the Canva application to support the display design of digital marketing products, and the introduction of the use of social media and e-commerce for digital marketing for PKK mothers in the Cipinang Besar Selatan Sub-District. improve skills in digital marketing as a provision to open UKM.
Co-Authors Abdul Holik Arviana Wulandari Arviana Wulandari Dewi Endah Fajariana Didik Setiyadi Endang Retnoningsih Jaenudin . JAENUDIN JAENUDIN Maharif Maharif Nurul Huda Rama Rosadi Syaefudin Aziz Syahbaniar Rofiah TRISNAWATI KUSUMAWARDHANI Yuyus Yudistria