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Journal : Jurnal Ipteks Terapan : research of applied science and education

DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA Abulwafa Muhammad; Dhio Saputra
Jurnal Ipteks Terapan Vol. 14 No. 3 (2020): Re Publish Issue
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.336 KB) | DOI: 10.22216/jit.v14i3.104

Abstract

This research was conducted to determine the digital marketing needs of fashion industryproducts in the province of West Sumatra. Conducting needs analysis based on currentmarketing conditions of the fashion industry products provides direction for thedevelopment of digital marketing applications that are needed. The analysis in this studyuses a data mining algorithm and will produce an integrated digital marketing applicationfor fashion industry players in West Sumatra. So that the fashion industry has a containerbased on digital marketing to accommodate all products and market it. This will providegreater opportunities for these fashion products to be known by the community and willincrease the pattern of product marketing.
APPLICATION OF THE ECONOMIC ORDER QUANTITY METHOD FOR OPTIMIZATION OF SUPPLAY CHAIN MANAGEMENT IN CONTROLLING PRODUCT INVENTORY Abulwafa Muhammad; Wega Andre; Teri Ade Putra
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2185

Abstract

Toko Sri Bunga is an electronic store that obtains products from various suppliers then sells and delivers these products to consumers. The existing supplier and consumer management processes are conventional. This raises several problems related to product inventory, minimum product stock determination, and high inventory costs. The purpose of this research is to optimize supply chain management (SCM) in inventory control at Sri Bunga shops using the Economic Order Quantity (EOQ) method. This method is used to get the most optimal calculation of the number of orders, inventory and storage costs. The results of this study based on the calculation of the EOQ method on one sample of LG 24 TL 520V-PT TV products for 6 months obtained optimal results for ordering 36 product units with a total inventory cost of IDR 1,014,935. The results of this study can be used as a reference for the development of SCM applications used in supplier and consumer management