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All Journal ETTISAL Journal of Communication Indonesian Journal of Law and Economics Review
Qoniah Nur Wijayani
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Petis and Madurese Cultural Identity Nikmah Suryandari; Qoniah Nur Wijayani
Indonesian Journal of Law and Economics Review Vol 7 (2020): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.506 KB) | DOI: 10.21070/ijler.2020.V7.457

Abstract

The purpose of this study was to determine the relationship between people with food, which can reveal a lot of information about them. The choice of food is able to expose a group or a person's belief, passion, background knowledge, assumptions and personality. food choices and eating habits understood to be related to the phenomenon of socialization and social bonding, the construction of collective identity under which to show the logic of social distinction and organization of life in society.
Talagha: Marketing Communications for Integrated Coastal Tourism Branding Yuliana Rakhmawati; Qoniah Nur Wijayani; Diah Indiyati; Evi Novianti
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9824

Abstract

Madura has beach comparative potential as a coastal tourist destination. However, in the marketing communications context, this potential has not been optimized. Therefore, this research aims to explore all the potential for integrated coastal tourism by using the Talagha acronym of Talang Siring, Legend, Jumiang, and Lembung branding identity as an alternative to marketing communication. The Talagha brand identity not only being as destinations acronym but also the equivalent of lake in Madurese. Research locations were conducted on four Pamekasan coastal tourism destinations in Madura, namely Talang Siring Beach, Jumiang Beach, Legend Beach, and Mangruve Lembung. Research population are visitors and residents around the destinations. Samples were obtained using accidental sampling. Based on target population characteristics, as two hundres samples were acquired. Data collection were conducted by survey and analyzed by using SPSS. The results show that Talagha tagline as a brand identity is agreed by majority respondents to be part of integrated tourism branding. The findings confirmed by branding strategies theory as a part of tourist destination marketing communications. This findings are expected to be a catalyst in brand identity usage in tourist destination marketing communications development. It is recommended these findings as literature in brand destination studies as well as reaches triple helix in developing policies brief related to Madura’s integrated coastal tourism branding.
Co-Authors Diah Indiyati Evi Novianti Suryandari, Nikmah Yuliana Rakhmawati