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All Journal Jurnal Kewirausahaan dan Bisnis
Susantiningrum Susantiningrum
Department of Office Administration Education, Faculty of Teacher Training and Education, Universitas Sebelas Maret, Surakarta (SINTA ID: 5985047)
Social Sciences

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FAKTOR–FAKTOR KEBERHASILAN WIRAUSAHA MAHASISWA BERBASIS MARKETING MIX 7P Susantiningrum Susantiningrum; Edy Legowo; LV Ratna Devi Sakuntalawati; Irsyadul Ibad; Dyah Yuni Kurniawati; Nur Rahmi Akbarini
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.49124

Abstract

The level of success of PMW in several universities in producing new entrepreneurs (WUB) is still not optimal. Failure factors dominate PMW students more than success factors. Therefore, the purpose of this study is to analyze the success factors of student entrepreneurship based on the 7P Marketing Mix. The research method used is quantitative research. The results showed that in culinary and non-culinary businesses, the same success factors are in the elements of price, promotion, place, people, and process. In culinary, non-culinary, and service businesses, the same success factor lies in the process element. The similarities that do not exist in all elements indicate that the success factors found in the three business groups have their own uniquenessKeywords: Marketing Mix 7P, Student Entrepreneurship, Success Factors
ANALISIS SWOT PENELITIAN DAN PENGABDIAN MASYARAKAT PUSAT PENGEMBANGAN KEWIRAUSAHAAN Susantiningrum Susantiningrum; Eddy Triharyanto; Dimar Hantari
Jurnal Kewirausahaan dan Bisnis Vol 25, No 2 (2020): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v25i2.45511

Abstract

Pusat Pengembangan Kewirausahaan (PPKwu) seeks to become an independent study center, a center that has excellent activities that impact on increasing the group index through research and community service (P2M). This study aims to improve the quality and quantity of P2M so that it is expected to become an independent and superior study center. Through the preparation of a SWOT analysis, the study center is expected to improve and connect the study center services to students and the community, increase the Group Index so that it can achieve UNS's mission, UNS to become a world-class university. The preparation of SWOT analysis was carried out using the Focus Group Discussion (FGD) method. The resource persons and discussants are PPKwu peer groups. The results of this study are to obtain a SWOT analysis and a plan for improvement from the SWOT analysis. The improvement plans that have been prepared include: developing networks and cooperation for entrepreneurship development with various parties both domestically and abroad in relation to research and community service; improve the quality of Community Service in the form of education & training, consultation, apprenticeship, mentoring and research in the field of entrepreneurship; initiating the growth of WUB among students and society; conduct research related to the development of WUB and businesses that are owned by students and the community; publishing research results on entrepreneurship development through national and international journals and websites; making textbooks on entrepreneurship and entrepreneurial culture; conduct research on entrepreneurship development models; dedication of WUB and UMKM facilitation to apply for HKI.Keywords: analysis, ppkwu, study center, SWOT
Co-Authors Dimar Hantari Dyah Yuni Kurniawati Eddy Triharyanto Edy Legowo Irsyadul Ibad LV Ratna Devi Sakuntalawati Nur Rahmi Akbarini