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All Journal Journal of Management and Business Review Jurnal Pengabdian Pada Masyarakat
Dewi Ratih Nurcahyani
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Pelatihan dan Pembuatan Website pada Pemerintahan dan UMKM Desa Kedawung, Karawang Aries Suharso; Chaerur Rozikin; Kusnadi Kusnadi; Dewi Ratih Nurcahyani
Jurnal Pengabdian Pada Masyarakat Vol 6 No 1 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202161.749

Abstract

TRAINING AND WEBSITE DEVELOPMENT AT KEDAWUNG VILLAGE GOVERNMENT AND SMES. Some Kedawung villagers own several UKM (Small and Medium Enterprises) such as Opak business to ginger cultivation. One of the lucrative business opportunities is the high market interest in home-based business products or Small and Medium Enterprises (SMEs). However, the lack of attention and attention by the local government, and the absence of promotional activities carried out by business actors have resulted in some SMEs in Kedawung Village being less developed. The analysis carried out in Kedawung Village includes, analysis of village needs and analysis of village business needs. The research method used in this research is work plan planning, UI design, database design and user flow design and usage procedures. The results of this research are the creation of village websites and UMKM websites, the existence of a good village management information system and the increased skills and abilities of village officials.
Analisis Efektivitas Iklan pada Media YouTube: Studi Kasus pada Iklan Gojek Dewi Ratih Nurcahyani; Rifki Renaldi
Journal of Management and Business Review Vol 20, No 1 (2023)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v20i1.233

Abstract

The existence of social networks can promote the success of the promotion easily, quickly, and inexpensively. Businesses compete to maximize this digital marketing; one of them is Gojek. Gojek's current digital marketing strategy focuses on video marketing via social media (especially YouTube). Gojek's YouTube ads are more frequent and creative than the competition's. However, the Gojek brand has seen a sharp decline in recent years. Calculate the importance of the effectiveness of advertising for the evaluation. This study looks at the factors that affect the effectiveness of Gojek ads on the YouTube app. Multiple linear regression with SPSS version 23.0 is the measurement tool for this study. The results show that the advertising attractiveness and impression cycles significantly positively affect the three analysis variables. In contrast, the advertising information value variables do not have significant positive effects on the advertising effects. Therefore, Gojek must pay more attention to various attractive factors and advertising frequency to be successful in advertising.
Co-Authors Aries Suharso Chaerur Rozikin Kusnadi, Kusnadi Rifki Renaldi