Garuda - Garba Rujukan Digital

Kuasa Televisi dalam Sinetron: Tren Impor Tayangan Sinetron pada Televisi Swasta Hanna Nurhaqiqi; Ratih Pandu Mustikasari; Oktifani Winarti
JKOM Vol. 4 No. 1 (2021): JKOM
Publisher : JKOM

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Kuasa Televisi dalam Sinetron: Tren Impor Tayangan Sinetron pada Televisi Swasta

MEDIA BRANDING IN JAVANESE LOCAL MEDIA “PANJEBAR SEMANGAT” Ratih Pandu Mustikasari; Oktifani Winarti; Hanna Nurhaqiqi
JARES (Journal of Academic Research and Sciences) Vol 6 No 1 (2021): March 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/jares.v6i1.1222

The digital era is exposing the media industry and the audience to a new phenomenon, it is convergence. Convergence becomes a real challenge have to be faced by the entire media industry, from global to local media industries. The convergence faced by local media is a bigger challenge due to limited financial and resources. Various studies show that adaptation is mostly done by utilizing platforms in new media to re-embrace segmentation and even add new audience segmentations. The forms of adaptation presented show the elements of branding media in it. According to Malmelin and Moisander (2014) there are five concepts of branding media that are often used, they are brand extension, brand as identity, brand as differentiation, brand as equity, and brand as a product. This article will show the side of branding media by the local Javanese language magazine "Panjebar Semangat" in the middle of adaptation efforts to convergence. The discussion will be related to the five concepts presented by Malmelin and Moisander (2014). The method used in this research is descriptive qualitative. Data collection was carried out by interview and observation on the Panjebar Semangat social media account. The results show that the branding media activities carried out by Panjebar Semangat are dominated by the concept of brand extension and brand as a product. The branding media can also give well benefit by local media with limited funding sources to optimize adaptation to convergence.

Virtual ethnography of electronic word of mouth as a marketing enhancement Sunnah Dwi Rochmana; Oktifani Winarti; Ade Kusuma; Hanna Nurhaqiqi; Zainal Abidin Achmad; Valentin Ceretto Bergerat
ETNOSIA : Jurnal Etnografi Indonesia Vol. 7 No. 1 (2022)
Publisher : Department Anthropology, Faculty of Social and Political Sciences Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v7i1.21060

Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM activities on @cafehitssurabaya. Data collection using virtual searches and online interviews via WhatsApp with eight informants, namely the owner of the @cafehitssurabaya account and seven active followers. The study results show that e-WoM helps disseminate visual content related to opinions, reviews, and recommendations for various coffee shops by @cafehitssurabaya so that it impacts promotions and encourages buying decisions for potential consumers. Furthermore, @cafehitssurabaya enhances e-WoM by interacting and discussing with followers as opinion seekers. This study concludes that the e-WoM process has become an effective promotional medium, forming a new culture of Instagram users to share their love for the tradition of drinking coffee and various coffees and delivering criticism and praise to different coffee shops.

Narasi Perempuan sebagai Tersangka dalam Berita: Analisis Wacana Kritis Kasus Zuraida pada Detiknews.com Hanna Nurhaqiqi; Ratih Pandu Mustikasari; Oktifani Winarti
Al Huwiyah: Journal of Woman and Children Studies Vol 2, No 2 (2022): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Posisi perempuan dalam sebuah teks berita seharusnya memiliki posisi dan perspektif yang sama kedudukannya dengan laki-laki. Baik dalam pemberitaan sebagai korban, tersangka dan saksi. Khususnya sebagai tersangka, dimana stigma dan stereotip negatif yang melekat pada tersangka kejahatan menjadi hal yang wajar dan lazim. Berbeda halnya dengan posisi pemberitaan perempuan sebagai tersangka yang melekat dengan status ganda, yakni tersangka sekaligus perempuan. Riset ini melakukan analisis wacana kritis pada Detiknews terhadap pemberitaan tersangka pembunuhan Hanum Zuraida pada periode Maret-April 2020 melalui perspektif Wacana Kritis Sara Mills. Analisis akan dibagai menjadi frasa, kata, kalimat dan wacana. Melihat konteks narasi yang dimunculkan berita mengenai Hanum Zuraida. Status ganda yang melekat pada tersangka serta bagaimana teks-teks yang hadir memberikan penguatan akan stereotip dan stigma perempuan sebagai tersangka.

Being present: is it the most important communication skill? Oktifani Winarti; Ratih Pandu Mustikasari; Hanna Nurhaqiqi; Valentin Cretto-Bergerat
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.549 KB)

The COVID-19 pandemic has made people rely on the presence of the internet to run their business. Businesses, schools, retail, religious gatherings, and other components are all required to use an internet platform in some way. People can meet face-to-face and the feature of the contact is reinforced by both verbal and non-verbal communication prior to the viral eruption, making conversation much easier. The goal of this study is to emphasize the importance of being present during the COVID-19 Pandemic as well as the future projection of presence post-pandemic. Being present, as before the pandemic, comes effortlessly without conscious reflection because the interaction takes place offline without any restrictions. This research is using a literature review by comparing and contrasting the previous studies and the result extend that being present is the most crucial communication skill; it is the most important and most challenging communication skill to have in this unprecedented times but arguably support an effective communication for various types of social interactions. it is also the foundation of communication and can aid in more effective engagement on all levels (perception, comprehension, reasoning, memory, and production).

Narasi Perempuan sebagai Tersangka dalam Berita: Analisis Wacana Kritis Kasus Zuraida pada Detiknews.com Hanna Nurhaqiqi; Ratih Pandu Mustikasari; Oktifani Winarti
Al Huwiyah: Journal of Woman and Children Studies Vol 2, No 2 (2022): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jwcs.v2i2.14173

Posisi perempuan dalam sebuah teks berita seharusnya memiliki posisi dan perspektif yang sama kedudukannya dengan laki-laki. Baik dalam pemberitaan sebagai korban, tersangka dan saksi. Khususnya sebagai tersangka, dimana stigma dan stereotip negatif yang melekat pada tersangka kejahatan menjadi hal yang wajar dan lazim. Berbeda halnya dengan posisi pemberitaan perempuan sebagai tersangka yang melekat dengan status ganda, yakni tersangka sekaligus perempuan. Riset ini melakukan analisis wacana kritis pada Detiknews terhadap pemberitaan tersangka pembunuhan Hanum Zuraida pada periode Maret-April 2020 melalui perspektif Wacana Kritis Sara Mills. Analisis akan dibagai menjadi frasa, kata, kalimat dan wacana. Melihat konteks narasi yang dimunculkan berita mengenai Hanum Zuraida. Status ganda yang melekat pada tersangka serta bagaimana teks-teks yang hadir memberikan penguatan akan stereotip dan stigma perempuan sebagai tersangka.

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