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PENGARUH MOTIVASI KERJA DAN KOMUNIKASI EFEKTIF BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA HOTEL RANGKAYO BASA Zike Martha; Indria Flowerina; Asni Dewi Syahriani Bishry
Menara Ilmu Vol 15, No 1 (2021): VOL. XV NO.1 APRIL 2021
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v15i1.2519

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Motivasi Kerja dan Komunikasi Efekti Budaya Organisasi terhadap Kinerja Karyawan pada Hotel Rangkayo Basa secara parsial dan simultan. Objek penelitian yang digunakan adalah Hotel Rangkayo Basa. Penelitian ini menggunakan teknik Total Sampling yaitu semua anggota populasi dijadikan sampel. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Secara Parsial hasil pengujian hipotesis motivasi kerja menunjukkan nilai t hitung > t tabel dengan taraf signifikansi 0,20, berarti motivasi kerja berpengaruh signifikan terhadap kinerja karyawan Hotel Rangkayo Basa. Kata Kunci: Motivasi Kerja, Komunikasi Efektif, Budaya Organisasi, Kinerja Karyawan ABSTRACT: This study aims to see the effect of work influence and communication on the effectiveness of organizational culture on employee performance at the Rangkayo Basa hotel partially and simultaneously. The research object used was the Rangkayo Basa Hotel. The research used total sampling technique, in which all members of the population were sampled. This research is included in the type of quantitative descriptive research. The data analysis method used in this study is multiple linear regression analysis. Partially the results of testing the motivation hypothesis show the value of t count> t table with a significance value of 0.20, meaning that work motivation has a significant effect on the employee performance of the Rangkayo Basa Hotel.
THE EFFECT OF ONLINE CUSTOMER REVIEW COMMUNICATION ON PURCHASE INTEREST WITH TRUST AS INTERVENING IN BUKALAPAK ONLINE STORE IN PADANG CITY Zike Martha; Asni Dewi Syahriani Bishry; Defhany
JOSAR (Journal of Students Academic Research) Vol 7 No 1: March 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i1.2116

Abstract

This research is choosing a topic to determine the effect of online customer review communication on purchase interest with trust as an intervening at the Bukalapak online store in the city of Padang. The population in this study were all consumers who shopped online at the Bukalapak online store in Padang City in 2020 whose number was not known with certainty, with a total sample of 138 people. The sampling technique used nonprobability sampling method with accidental sampling technique. The data analysis method used partial least squares (PLS). The summary of the results obtained from this study shows that online customer reviews have a significant positive effect on consumer trust in the online shop Bukalapak in the city of Padang. Online customer reviews have a significant positive effect on consumer purchase interest at Bukalapak online store in Padang City. Trust has a significant positive effect on consumer purchase interest at Bukalapak online store in Padang City. Then online customer reviews have a significant positive effect on purchase interest through trust in the online shop Bukalapak in the city of Padang.
Co-Authors Defhany Indria Flowerina Zike Martha