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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JBMR: Journal of Business and Management Review Jurnal Difusi Industrial Research Workshop and National Seminar
Iwan Mulyawan
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Industrial Research Workshop and National Seminar

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Pengaruh Video Advertising pada Platform Digital Tik-Tok terhadap Niat Membeli Maria Rizma Kibtyah; Iwan Mulyawan; Rafiati Kania
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Pengaruh Video Advertising pada Platform Digital Tik-Tok terhadap Niat Membeli
Co-Authors Katharina Priyatiningsih Khintan Evia Tulsi Maria Rizma Kibtyah Mohammad Rizal Gaffar Nugroho Hardiyanto Rafiati Kania Rosma Pakpahan, Rosma Sharnuke Asrilsyak Wahyu Rafdinal