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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JBMR: Journal of Business and Management Review Jurnal Difusi Industrial Research Workshop and National Seminar
Iwan Mulyawan
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image Wahyu Rafdinal; Iwan Mulyawan; Cahaya Juniarti; Sharnuke Asrilsyak
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 4, December 2020
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v4i4.279-288

Abstract

This study aims to analyze the students' decision in choosing a vocational college which is influenced by the marketing mix strategy of vocational colleges and image. The sampling technique was purposive sampling, with a total of 200 respondents. The analysis technique used was SEM PLS. Results showed that the marketing mix strategy of the vocational colleges could influence the decision to choose a vocational college through the image of vocational college. The image directly influences the decision to choosing a vocational college. Education services, education costs, promotions, locations, quality of lecturers and staff, processes, and campus environments support in creating the image and decisions to choose a vocational college.
Why are Online Games Addictive? A Study on The Relationship Between Game Features and Social Perspectives Nugroho Hardiyanto; Iwan Mulyawan; Mohammad Rizal Gaffar
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.18206

Abstract

The rapid development of online games makes online games very popular. This study aims to analyze the factors that make a person addicted to playing online games. This research analyses game features and social perspectives that influence online game addiction. Respondents in this study are online game players in Indonesia with 340 respondents. The analysis technique used is PLS-SEM. The results showed that game features had a significant effect on game addiction. Social factors such as social presence and social capital contributed to game addiction. This research can be information on the factors that influence game addiction from game features and social perspectives.
PENGELOLAAN PROPERTI RUKOS BERBASIS PADA KINERJA ASET Katharina Priyatiningsih; Iwan Mulyawan; Rosma Pakpahan
Jurnal Difusi Vol 1 No 1 (2018): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.745 KB) | DOI: 10.35313/difusi.v1i1.1028

Abstract

Usaha membuka Rukos (Rukos) seperti bisnis pada umumnya yaitu untuk mendapatkan penghasilan dan keuntungan bagi pemiliknya. Kondisi usaha bisnis Rukos di seputar kawasan kampus merupakan bisnis yang menjanjikan, bersifat jangka panjang dengan persaingan yang berfokus pada pelayanan. Pemilik Rukos belum sepenuhnya menjalankan usaha tersebut secara profesional, hal ini diindikasikan melalui tingkat hunian yang belum optimal. Kinerja aset properti Rukos dapat dinilai kinerjanya melalui empat ukuran yaitu kondisi fisik, fungsional, utilitas dan keuangannya. Kegiatan pengabdian kepada masyarakat ini dilakukan di daerah kawasan kampus Politeknik Negeri Bandung yaitu daerah Ciwaruga dan daerah Sarijadi. Responden penelitian ini adalah pemilik atau pengelola Rukos dengan jumlah responden 20 usaha Rukos. Teknik pengumpulan data dengan kuesioner, wawancara dan observasi. Data kegiatan ini menunjukan kinerja aset properti Rukos secara umum perlu ditingkatkan. Sehubungan dengan hasil tersebut maka kegiatan ini dilanjutkan dengan memberi pemahaman kepada pengelola atau pemilik usaha Rukos untuk mengelola dengan manajemen yang diberikan melalui pelatihan. Hasil pelatihan ini diharapkan dapat membuka pemahaman baru tenang pengelolaan Rukos sebagai aset properti dan merupakan bisnis yang strategis sehingga bukan hanya mendapatkan penghasilan dan keuntungan tetapi jangka panjangnya memiliki nilai aset yang makin meningkat.Kata kunci: properti, rukos, kinerja aset
Pengaruh Video Advertising pada Platform Digital Tik-Tok terhadap Niat Membeli Maria Rizma Kibtyah; Iwan Mulyawan; Rafiati Kania
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.875 KB)

Abstract

Pengaruh Video Advertising pada Platform Digital Tik-Tok terhadap Niat Membeli
Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness Iwan Mulyawan; Khintan Evia Tulsi; Wahyu Rafdinal
Journal of Business and Management Review Vol. 3 No. 10 (2022): (Issue-October)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr310.4162022

Abstract

Recent research discusses the need for a better understanding of customer perceptions about fast-food restaurant attributes, such as qualities in influencing the process of customer satisfaction. This study aims to analyze the importance of quality in influencing loyalty in fast-food restaurants. The sample in this study is 247 respondents who have visited fast-food restaurants. Data are collected using a questionnaire survey that was done in around Bogor Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The structural equation model was applied to test 5 hypotheses. The results showed that food quality, service quality, and price fairness directly influence customer loyalty through customer satisfaction. Meanwhile, physical environment quality indirectly affects customer loyalty through customer satisfaction. This study provides a better understanding of restaurant quality, price fairness, customer satisfaction, and customer loyalty in fast-food restaurants. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality, can be valuable indicators for increasing customer loyalty through customer satisfaction and being an attractive marketing strategy for the preferences to increase customer loyalty for fast-food restaurant experiences.
Co-Authors Katharina Priyatiningsih Khintan Evia Tulsi Maria Rizma Kibtyah Mohammad Rizal Gaffar Nugroho Hardiyanto Rafiati Kania Rosma Pakpahan, Rosma Sharnuke Asrilsyak Wahyu Rafdinal