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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Value Added : Majalah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) Journal The Winners Media Ekonomi dan Manajemen IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Fokus Ekonomi JURNAL EKONOMI MANAJEMEN AKUNTANSI DHARMA EKONOMI SOLUSI Dimasejati: Jurnal Pengabdian Kepada Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Ken Sudarti
Fakultas Ekonomi Universitas Islam Sultan Agung Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis

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Analisis Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran Nasmoco di Jawa Tengah dan DIY Saleh, Hanafi; Sudarti, Ken
Jurnal Manajemen Bisnis Vol 1, No 1: March 2010
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This reaserch aimed to analysed factors influencing Nasmoco’s marketing in Chentral Java and Jogjakarta. The factors were sales performance, distribution performance, service quality and promotion. Salesperson commitment, learning orientation, and motivation also tested as factorsinfluencing salesperson performance. Respondents of the study consist of Customer Representative Commission (CRC), salespersom, and supervisor. Data were collected using questionaire and analyzed using multiple regresion analysis. The result indicated that only learning orientation have no significant influence on salesperson performance, this means that Nasmoco has well aducated salesperson. The result also also showed no significant influence of promotion on sales performance. It didn’t mean that Nasmoco should leave their promotion, But Nasmoco should find creative idea in their promotion in order to get new customer and to raise customer loyalty.
Co-Authors Alifah Ratnawati Annissa Aprilia Sari Ardian Adhiatma Dewi Zahrotul Munifa Dila Dian Rakasiwi Ermawati Ermawati Fachrunnisa, Olivia Havik Martoyo Hendar Hendar Iva Atika Iva Atika Moh Yudi Mahadianto Mubarok, M Husni Mulyana Mulyana Nabila Tharrazana Nunung Ghoniyah Nurhidayati Nurhidayati Nurul Hidayah Olivia Fachrunnisa Puji Prasetyaningtyas Prasetyaningtyas Putri Wira Paramita Dewi Putri Yana Sari Rio Dananto Lazuardi Saleh, Hanafi Salim Bakhrul Ulum sariayu agustina muslicha Siti Nona Darmayanti Siti Yuliana susanti, rusni Susi Susanti wahyu setiaji Wasitowati Wasitowati Wasitowati Wasitowati Widodo, Widodo