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PERSEPSI DAN SIKAP JURNALIS RIAU TERHADAP KESETARAAN GENDER Handayani, Benni; Daherman, Yudi
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 5, No 4 (2020): Edisi Oktober
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Media memiliki idealisme dalam memberikan informasi yang benar. Hal tersebut membuat media dituntut untuk berperan sebagai alat pendidikan agar penonton, pembaca, dan pendengarnya memiliki sikap kritis, kemandirian, dan kedalaman dalam berfikir. Konstruksi media akan menentukan persepsi khalayak. Namun kenyataannya, dinamika komersial menjadi kekuatan dominan yang menentukan pesan dan konten di media. Logika pasar seperti ini cenderung mengarahkan penyelenggaraan sistem informasi di media, termasuk konsep gender. Gender adalah sifat yang melekat pada laki-laki dan perempuan yang dibangun secara sosial dan budaya. ketidakadilan yang dialami perempuan dalam konteks pemberitaan media di Indonesia sendiri termasuk bentuk studi gender. Citra visual perempuan di media yang kerap tidak adil serta selalu dijadikan komoditas perempuan berdasarkan permintaan pasar pada media. Pasar yang dimaksud adalah masyarakat yang telah tertanam kuat dalam budaya patriarki. Fenomena bias gender seperti ini selalu dijadikan alat propaganda oleh kaum feminis untuk memulai perjuangan dalam menciptakan ide kesetaraan gender di Indonesia. Bak dua mata pisau, pada akhirnya perlakuan buruk terhadap kaum perempuan yang tercermin di berbagai media berdampak pada suburnya pemikiran feminis yang justru memperburuk pola pikir kaum wanita di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan cara menyebarkan pertanyaan kepada wartawan di kota Pekanbaru sebanyaak 190 orang sampel penelitian.

GENERASI MUDA DAN DISKURSUS ISLAM (ANALISIS RESEPSI PENGGUNA MEDIA SOSIAL MENGENAI NARASI GENOSIDA) Handayani, Benni; Moekahar, Fatmawati
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 4 (2021): Edisi Oktober
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Genosida menjadi isu yang mendadak viral di media sosial setidaknya pasca pembantaian minoritas muslim di Rohingya. Genosida sendiri merupakan term yang mulai diinisiasi pada tahun 1948 sebagai buntut panjang kejadian yang dikenal dengan peristiwa Holocaust oleh Nazi Jerman. Penelitian ini secara spesifik melihat sejauh mana generasi muda memaknai â€œgenosidaâ€ yang hadir di berbagai platform media sosial bahkan sering dikemas dalam bentuk penindasan terhadap suatu ras, suku, agama, dan ideologi tertentu. Peneliti menggali lebih dalam dengan mewawancarai pengguna media sosial terkhusus pegiat media sosial yang memiliki jumlah pengikut (follower) yang cukup banyak di akunnya. Dengan menggunakan teknik snowball sampling peneliti melanjutkan wawancara dari satu pegiat media sosial ke pegiat media sosial lainnya. Dengan menggunakan analisis resepsi Stuart Hall, hasil yang ditemukan adalah, informan yang berjumlah 5 orang, 2 diantaranya berada pada posisi negosiasi (Negosited Position) yang memaknai bahwa sebagian besar kejadian genosida hadir di berbagai belahan dunia merupakan konflik politik, meskipun ada beberapa di antaranya merupakan perselisihan suku/agama/ras/ideologi tertentu. 3 informan lainnya berada pada posisi oposisi (Oppositional Positition), mereka memaknai semua hal yang terjadi terutama genosida murni merupakan konflik politik dan bagian dari konflik perpolitikan saja, media sosial kerap membungkus menjadi isu agama atau ideologi tertentu agar semakin sensasional. Â Kata-kata Kunci: Genosida; Analisis Resepsi; Diskursus Islam; Generasi Muda; Media Sosial

SOCIAL MEDIA MARKETING SEBAGAI SARANA PENGEMBANGAN KEWIRAUSAHAAN BERBASIS SOCIO-TECHNOPRENEURSHIP DI UNIVERSITAS ISLAM RIAU Benni Handayani; Fatmawati Moekahar; Yudi Daherman; Mufti Hasan Alfani
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.163

Creative business in the last few decades has experienced growth supported by technological advancements. This phenomenon is then commodified using a social approach. The above model is known as Socio-technopreneurship. This study discusses social media marketing as marketing media and social media by utilizing technology in building brand awareness of the 5 types of businesses including unaware of brand, brand recognition, brand recall, and top of mind, supporting students, this research is centered in the business center floating canteen of the Riau Islamic University that accommodates a variety of young entrepreneurs both students and alumni with forms of business in any field both goods and services. This research uses a descriptive qualitative approach, collecting data through observation, interviews, and documentation. The conclusion was that social media management competencies especially Instagram used by informants for business media tend to be conventional, even though the latest trends in the online business world are increasingly dynamic and varied. The development of Socio-technopreneurship eventually becomes a significant method in an effort to improve the above competencies.

GAMBARAN KEPRIBADIAN GELAP (DARK TRIAD PERSONALITY) PADA PENGGUNA MEDIA SOSIAL Irfani Rizal; Benni Handayani
Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Vol. 18 No. 1 (2021): Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan (JAIP)
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/al-hikmah:jaip.2021.vol18(1).5564

Nowadays, humans today are inseparable from the sophistication of information and communication technology, all people can enjoy the sophistication of today's technology, be it children, adolescents, adults, and even parents who cannot be separated from technology. In Indonesia, the age range is from 15 years to 24 years and is the largest user. The sampling technique used in this study was purposive sampling. The research subjects were 386 respondents and were active social media users. The measuring instrument used in this study uses an adaptation scale of dark triad personality by Jones and Pauhlus (2014) which consists of 26 items that the authors translate and adapt to the Indonesian culture. The purpose of this study was to describe the dark triad of personality among social media users. A dark personality is a personality that is dominated by negative behavior. The results showed 15.80% had high traits of Machiavellianism, 14.76% had high traits of narcissism, and 15.02% had high traits of psychopathy. Based on the results of the analysis of the mean value of personality factors based on the dark triad personality theory, it can be concluded that in general, the highest mean value is on the trait of Machiavellianism with a mean value of 21.09 and the lowest score lies in the characteristics of psychopathy, namely 11.20. Most social media users are Instagram with a percentage of 95.5% then Instant Massaging (Wa / Line) at 83.8% and Facebook at 53%. The dark personality or dark triad personality is a personality that is dominated by negative behavior so that in the Islamic perspective it is included in the personality of anger, which means that the individual tends to the character of the body and teaches the principle of enjoyment.

WACANA KESETARAAN GENDER: KAJIAN KONSEPTUAL PEREMPUAN DAN PELAKU MEDIA MASSA Benni Handayani; Yudi Daherman
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

The phenomenon of feminism is a phenomenon that has been circulating for a long time in the wider community, especially in the mass media, even though the media actually have an idealism, namely to provide correct information. This requires the media to act as a means of education so that readers and listeners have a critical attitude, independence, and depth of thinking. The findings will be presented in this article. The construction of the media will determine the audience's perception. However, in reality, commercial dynamism is the dominant force in determining messages and content in the media. Market logic like this tends to direct the organization of information systems in the media, including gender studies. Although the definition of gender is still an increasingly dynamic debate, globally and etymologically, gender is defined as a trait inherent in both men and women that is socially and culturally constructed. The injustice experienced by women in the context of media coverage ultimately becomes a weapon for liberal feminists to continue to receive the support of women's thoughts due to the visual image of women in the media which often seems unfair. The media has always made women a commodity-based on market demand. The market in question is a society that is deeply embedded in a patriarchal culture. This study is a conceptual study with more focus on literature review in the framework of gender equality and mass media.

PELATIHAN KOMPETENSI KOMUNIKASI UNTUK PEBISNIS PEMULA Fatmawati Moekahar; Benni Handayani; Yudi Daherman; Mufti Hasan Alfani
AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 2 (2020): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LP2M UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v4i2.519

Keterampilan komunikasi menjadi modal penting bagi para entrepreneur muda dalam merintis dan membangun sebuah bisnis. Selain memiliki jiwa pengusaha, pebisnis pemula juga diharapkan memiliki kompetensi komunikasi. Kompetensi komunikasi bukan hanya diperlukan untuk berhadapan langsung dengan calon konsumen tetapi juga bagaimana berkomunikasi melalui media. Kegiatan ini dalam bentuk pelatihan kompetensi komunikasi untuk pebisnis pemula. Pelatihan ini bertujuan untuk meningkatkan kompetensi komunikasi bagi para tenant yang merupakan mahasiswa dan alumni di Universitas Islam Riau. Kegiatan pelatihan terdiri atas 3 tahap, yakni: Brainstorming, Pelatihan dan Monitoring & Evaluasi. Kegiatan brainstorming dilakukan untuk menggali lebih dalam masalah yang dihadapi oleh para peserta, terutama masalah komunikasi. Sesi I fokus pada keterampilan komunikasi entrepreneur (baik secara langsung maupun by media) dan sesi II adalah presentasi bisnis para tenant. Kegiatan pelatihan ini sangat berguna bagi para pebisnis pemula karena dapat meningkatkan keterampilan komunikasi sebagai pebisnis. Kegiatan Monitoring dan Evaluasi dilakukan dengan melakukan observasi dan wawancara secara langsung kepada peserta terkait kompetensi komunikasi yang dimiliki oleh peserta setelah mengikuti kegiatan pelatihan kompetensi komunikasi.

Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik Oktri Permata Lani; Benni Handayani
LONTAR: Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2021): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v9i2.4071

The role of government public relations in the era of technological and information advancement is now no longer as a transmitter of information, but as a strategic element in supporting the successful implementation of government programs. Especially creating a reputation for good governance in the community. Therefore, the role of Public Relations Public Relations needs to be developed to be more proactive so that it is able to package information, oblique news that develops in the community and straighten it according to true, balanced and proportional facts so that people do not have bad perceptions about the government. The focus of the problem is the role of government public relations (Government Public Relations) in creating a good government reputation in the eyes of the community, as well as the objectives and functions of Government Public Relations (Government Public Relations) in creating a good government reputation in the eyes of the public. The research method uses literature study. Public Relations is designed based on serious research, planning and evaluation. The work process of Public Relations is a continuous circular process, and is a continuous process in the form of a spiral. In the implementation of the function of public relations or Public Relations requires, a variety of reliable expertise, people who can be trusted, supervision, coordination, attention to every detail and carried out in a professional manner. Public Relations must be able to master technical skills in disseminating information to achieve the goals that have been determined by the Public Relations. In this approach, Public Relations can use various communication channels, including interpersonal, public, group communication, mass media, both print and audio-visual and New Media.

WORKSHOP PROGRAM PENGEMBANGAN KEWIRAUSAHAAN BERBASIS SOCIO-TECHNOPRENEURSHIP DI UNIVERSITAS ISLAM RIAU Fatmawati Moekahar; Benni Handayani; Yudi Daherman; Mufti Hasan Alfani
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 4 No 2 (2020): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v4i2.871

Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah (1) Meningkatkan capacity building wirausaha muda mahasiswa/alumni Universitas Islam Riau (UIR), (2) Mahasiswa/Alumni memiliki bekal softskill dan hardskill dalam menjalankan usaha dengan competitive advantage, (3) Terbentuknya kantin terapung sebagai “Hangout place” untuk dapat mengembangkan bisnisnya. Sasaran adalah 20 mahasiswa/alumni yang merupakan pebisnis pemula di lingkungan Universitas Islam Riau. Permasalahan yang dihadapi adalah: a. Belum memiliki capacity building sebagai bekal kemampuan untuk berbisnis; b. Keterbatasan modal; c. Keterbatasan sarana dan prasarana; d. Minimnya kreatifitas produk/differensiasi; e. Kompetensi pengelola yang masih konvensional; f. Belum memiliki model bisnis yang terintegrasi. Solusi permasalahan adalah program pembinaan kewirausahaan, melalui konsep bisnis kreatif yang berbasis pada socio-technopreneurship. Kantin terapung menjadi “Hangout place” bagi para mahasiswa/alumni untuk dapat mengembangkan bisnisnya. Program yang dilakukan adalah: a. Pelatihan pengembangan skill entrepreneur yang berbasiskan socio-technopreneurship; b. Pelatihan peningkatan softskill/hardskill entrepreneur; c. Magang pada industri mitra; d. Memberikan bantuan modal usaha dalam pengembangan usaha mandiri; d. Pendampingan terhadap wirausaha menjadi wirausaha mandiri. Hasil PKM adalah a. meningkatkan softskill dan hardskill mahasiswa/alumni UIR sebagai pebisnis pemula, b. UIR memiliki “Hangout place” bagi para mahasiswa/alumni untuk dapat mengembangkan bisnisnya, dan c. Lima wirausaha mandiri.

Marketing Communication: Pengalaman Pebisnis Pemula Dalam Melakukan Branding Fatmawati Moekahar; Benni Handayani; Yudi Daherman; Mufti Hasan Alfani
Inter Komunika Vol 5, No 1 (2020): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v5i1.717

Branding is an important factor for every businessman in the sustainability of his business. The Big brands become alternative choices for consumers in determining the products they want to buy. Therefore a brand is built with a relatively long period of time for businessman. However, for the Beginner businessman, often the brand is not a priority. They only care about how much the products they sell are in demand and are bought by consumers regardless of the brand name of the product itself. This study aims to determine the branding process carried out by the beginner businessman. Researchers look at this problem from the perspective of marketing communication. The research method used is qualitative with a phenomenological approach. Informants consisted of 20 students/graduated who are beginner businessman. The characteristics of a beginner businessman are determined at least one year of the business being run, and are the first-time businessman to have a business. The results of this study found that the branding experience of beginner businessman is done in two ways namely the name and the sign that is used as the closest identity to the product. Whereas marketing communication carried out by beginner businessmen in branding includes communication through social media, word of mouth communication, network communication, which aims to persuade consumers, build impressions and maintain customer loyalty with a simple and limited approach.

Communication Strategy Planning Of Majelis Taklim In Implementation Recitation Program Idawati Idawati; Benni Handayani
International Journal of Media and Communication Research Vol. 1 No. 1 (2020): International Journal of Media and Communication Research
Publisher : UIR Press

Majelis Taklim is a Non-Formal Islamic Education Society, as a forum for connecting silaturrahim, intensify ukhuwah Islamiyah, increasing faith and devotion to Allah subhanahu wa ta'ala , and popularize Islamic Da'wah. The purpose of this study is to find out how the Majelis Taklim’s efforts in improving recitation. This study uses a descriptive qualitative method in which the writer describes the efforts of the Majelis Taklim in increasing recitation through interview techniques to woman as a member of Majelis Taklim with a population of 40 person. The sampling technique that using is total sampling techniques.

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