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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lontar : Jurnal Ilmu Komunikasi Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Riset Komunikasi Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Inter Komunika: Jurnal Komunikasi Jurnal Ranah Komunikasi (JRK) International Journal of Media and Communication Research (IJMCR)
Benni Handayani
Universitas Islam Riau
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Ranah Komunikasi (JRK)

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WACANA KESETARAAN GENDER: KAJIAN KONSEPTUAL PEREMPUAN DAN PELAKU MEDIA MASSA Benni Handayani; Yudi Daherman
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.109 KB) | DOI: 10.25077/rk.4.1.106-121.2020

Abstract

The phenomenon of feminism is a phenomenon that has been circulating for a long time in the wider community, especially in the mass media, even though the media actually have an idealism, namely to provide correct information. This requires the media to act as a means of education so that readers and listeners have a critical attitude, independence, and depth of thinking. The findings will be presented in this article. The construction of the media will determine the audience's perception. However, in reality, commercial dynamism is the dominant force in determining messages and content in the media. Market logic like this tends to direct the organization of information systems in the media, including gender studies. Although the definition of gender is still an increasingly dynamic debate, globally and etymologically, gender is defined as a trait inherent in both men and women that is socially and culturally constructed. The injustice experienced by women in the context of media coverage ultimately becomes a weapon for liberal feminists to continue to receive the support of women's thoughts due to the visual image of women in the media which often seems unfair. The media has always made women a commodity-based on market demand. The market in question is a society that is deeply embedded in a patriarchal culture. This study is a conceptual study with more focus on literature review in the framework of gender equality and mass media.
Co-Authors Daherman, Yudi Idawati Idawati Irfani Rizal Mufti Hasan Alfani Mufti Hasan Alfani Oktri Permata Lani Rika Jufriazia Manita