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All Journal Al-Manahij: Jurnal Kajian Hukum Islam JURNAL ISTINBATH JURNAL TAPIS Syntax Literate : Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) Ijaz Arabi Journal of Arabic Learning JURNAL PENDIDIKAN TAMBUSAI Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Informatika Jurnal Ilmiah Wahana Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Da'watuna: Journal of Communication and Islamic Broadcasting ProBisnis : Jurnal Manajemen Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomika Dan Bisnis Akademika : Jurnal Pemikiran Islam Bisma : Business and Management Journal Journal of Data Mining and Information Systems
Suhairi Suhairi
STAIN Jurai Siwo Metro Lampung
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Dinamika Promosi dalam Era Global Arrasyid, Abduh Malik Ahmad; Wahyuni, Erika Sri; Suhairi, Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.3308

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements. Keywords: a global promotion; Technological progress
Co-Authors Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Araudha, Nadra Aris Kukuh Prasetyo Arrasyid, Abduh Malik Ahmad AULIA, RIZKA Ayu Wulandari Azzahra Nst, Annisaa Putri Batubara, Putri Apriana Bayani, Luthfiah Nur Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Deri, Muhammad Fhareza Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan Fikrianda, Rifki Ginoga, Verry Haliza, Nurul Hanum, Sastriani Harahap, Efni Yulia Santri Hasibuan, Sovy Muti Ardianty Helmi, Halimah Hidayat, Alfy Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Indahsari, Lily Nur irma yunita Iswanti, Putri Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Manurung, Nabila Tasya Nurhafifah Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Riska Arianti Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Nurbaiti Nurbaiti Nurhazizah, Nurhazizah Nurleli, Nurleli Octavia, Dindy Rizka Pasaribu, Yogi Oriena Prameswari, Ardhia Pratama, Muhammad Indra Putra, Musdiansyah Putri, Siti Annisa Radiyyah, Afif Fathanah Ramadhani, Nabila Reitandi, Reitandi Ritonga, Nurul Amelia Pratiwi Saing, Chairul Nazar Santi, Jumara Saragih, Ramadian Magvira Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Sitepu, Elfran Dinata Siti Jubaidah, Siti Suri, Dian Mei Surya Sirait, Mentari Kinanti Syafira, Dinda Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Tarigan, Dinda Pratiwi Tia, Resa Shin Utami, Vivi Ayudhia Wahyuni, Erika Sri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila