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Aksara Vol 29, No 2 (2017): Aksara, Edisi Desember 2017
Publisher : Balai Bahasa Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.106 KB) | DOI: 10.29255/aksara.v29i2.82.283-292


One of language features which can be applied to reach the persuasive goal is interpersonal metadiscourse. Although it has been frequently investigated in written texts, research on interpersonal metadiscourse in campaign speeches is still relatively hard to find, whereas a lot of features of interpersonal metadiscourse in campaign speeches are used as persuasive strategies. This study aims to explain the meaning of interpersonal metadiscourse markers applied in Barack Obama’s campaign speeches related to his persuasive strategy. The data are analyzed by using Dafouz’s (2008) theory of interpersonal metadiscourse markers categorization. The method used in this study is descriptive qualitative. The results reveal that all interpersonal metadiscourse markers categories, namely hedges, certainty markers, attributors, attitude markers, and commentaries, are used in Barack Obama’s campaign speeches. High frequency of use of attitude markers and commentaries shows that Obama in his campaign speeches tries to build emotional ties with his audience as his persuasive strategy. 
Hambatan dalam upaya pengembangan BIPA di luar negeri Nastiti, Ayu Dwi; Datil, Lale Li; Sukma, Bayu Permana
Jurnal Bahasa Indonesia bagi Penutur Asing Vol 1, No 1 (2019): Volume 1, Nomor 1 (2019) Jurnal Bahasa Indonesia bagi Penutur Asing
Publisher : Badan Pengembangan Bahasa dan Perbukuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (40.229 KB)


Law Number 24 Year 2009 gives a mandate to National Agency of Language Cultivation and Development, Ministry of Education and Culture through the Centre for Language Strategy and Diplomacy Development to increase function of Indonesian language as an international language. Themandateisthenrealizedbythe Centre by launching a program deploying Indonesian language teachers to 23 countries. As part of its evaluation, this research aims to identify obstacles in developing Indonesian as a Foreign Language (IFL) abroad particularly during the program from 2015 to 2017. This research used a descriptive qualitative method through document analysis.The data wereobtainedfrom95 assignment reports by the Indonesian as a Foreign Language (IFL) teachers assigned by the Centre for Language Strategy and Diplomacy Development. The results show that there are eight aspects of obstacles found. The aspects are learning standard, students, teachers, infrastructures, institutions, environments, administration abroad, and inter-agency coordination.
BEBASAN Jurnal Ilmiah Kebahasaan dan Kesastraan Vol 3, No 1 (2016): BÉBASAN Edisi Juni 2016
Publisher : Kantor Bahasa Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.657 KB) | DOI: 10.26499/bebasan.v3i1.24


This study discussed about types and functions of interpersonal metadiscourse markers in newspaper article opinion. Interpersonal metadiscourse holds significant role in writing, especially in opinion article, since it reflects writer’s position towards both the content of text and reader. The method used in this study is descriptive qualitative, and the data are taken from opinion articles in The Jakarta Post online, an Indonesian English newspaper. The results of the study suggest that the types of interpersonal metadiscourse markers, such as hedges, certainty markers, attributors, attitude markers, and commentaries are used in the opinion articles. . The results also reveal that the types of markers hold some specific functions in the texts. Hedges help the writers withhold their opinion, while certainty markers function to emphasize it. Attributors function to support the writers’ arguments and attitude markers express their attitudes towards the text and readers. Finally, commentaries help them to build relationship with their readers.
Linguistik Indonesia Vol 39, No 1 (2021): Linguistik Indonesia
Publisher : Masyarakat Linguistik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/li.v39i1.197


This paper aims to examine the contribution of multimodal resources in the Indonesian official tourism website in constructing and promoting the Indonesian national identity. Data were gathered from 7 verbal (linguistic) texts and 13 visual (nonlinguistic) texts presented in the Indonesian official tourism website. This study draws on Wodak et al’s (2009) discursive strategies of national identity construction and Kress and van Leuween’s (2006) theory of visual design. The results of the study show that the combination of verbal and visual texts in the Indonesian official tourism website contribute to the Indonesian national identity construction and promotion. The constructed and promoted Indonesian national identities are 1) Indonesia as a country with the rich natural landscape; 2) Indonesia as an archipelagic tropical country; 3) Indonesia as a maritime country; 4) Indonesia as a technologically advanced country; 5) Indonesia as a modern country; 6) Indonesia as a multicultural country; 7) Indonesia as a country with cultural richness; 8) Indonesians as people who are open to strangers or foreigners; 9) Indonesians as kind and friendly people; and 10) Indonesians as modern people.
Penerjemahan Bahasa Indonesia ke Bahasa Minang dari Optical Character Recognition dengan Menggunakan Algoritme Edit Distance Mayanda Mega Santoni; Nurul Chamidah; Desta Sandya Prasvita; Reza Amarta Prayoga; Bayu Permana Sukma
Jurnal Ilmu Komputer & Agri-Informatika Vol. 7 No. 2 (2020)
Publisher : Departemen Ilmu Komputer - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jika.7.2.105-113


Tri Gatra Bangun Bahasa yaitu utamakan Bahasa Indonesia, lestarikan bahasa daerah, dan kuasai bahasa asing. Melalui ini, maka bahasa daerah sebagai salah satu kekayaan bangsa Indonesia perlu dilestarikan. Selain itu, bahasa daerah juga berfungsi sebagai pendukung bahasa nasional yakni Bahasa Indonesia. Pemanfaatan teknologi dapat digunakan sebagai upaya dalam pelestarian bahasa daerah. Penelitian ini memanfaatkan teknologi kecerdasan buatan yakni mesin penerjemah yang menerjemahkan Bahasa Indonesia ke bahasa daerah berbasiskan citra teks. Bahasa daerah yang digunakan yakni bahasa daerah Minang. Fokus penelitian ini pada proses penerjemahan hasil optical character recognition (OCR) dari citra teks Bahasa Indonesia menggunakan algoritma edit distance, yakni hamming distance, Leveinshtein distance dan Jaro-Winkler. Hasil penelitian ini menunjukkan bahwa algoritma edit distance dapat memperbaiki hasil OCR dalam melakukan penerjemahan ke bahasa daerah. Hasil OCR pada citra teks memiliki akurasi awal yakni 50.72%. Setelah diterapkan algoritma edit distance, akurasi penerjemahan meningkat menjadi 68.34% untuk algoritma hamming distance, 70.5% untuk algoritma Leveinshtein distance dan 70.2% untuk algoritma Jaro-Winkler. Dari ketiga algoritma ini, Leveinshtein distance memiliki performasi akurasi penerjemahan paling tinggi. Kata Kunci: penerjemahan, bahasa Indonesia, bahasa Minang, hamming distance, leveinshtein distance, jaro-winkler, optical character recognition
Sistem Appraisal pada Slogan dalam Kain Rentang Kampanye Politik Bakal Calon Kepala Daerah Kabupaten dan Kota Bogor Bayu Permana Sukma
Ranah: Jurnal Kajian Bahasa Vol 7, No 2 (2018): Ranah: Jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.375 KB) | DOI: 10.26499/rnh.v7i2.603


One of language functions in political discourse is to persuade others, and one of the media to implement the function is slogan used on political campaign banner. This research aims to explore the use of appraisal system, especially attitude, and its source of appraisal in the slogans on political campaign banners of regent and mayor prospective candidates in Bogor Residence and Bogor City. Researches on slogans on political campaign banner have been widely counducted, while the researches which apply the appraisal theory are still not easy to find. In fact it can help text consumers clearly see the attitude and the evaluation of the text producers on subjects they communicate. The data were analyzed by using appraisal system theory proposed by Martin and White (2005). The data were obtained by observing and were analyzed by using referential matching (padan referensial) method. The results show that judgment is the most-frequently-used subcategory in the slogans. It reflects that the political campaign banner creators give more emphasis on appraisal of human behaviour, whether of themselves or of others (society). Regarding the subjects and the objects, the appraisals were most predominantly made by and givento the regent and the mayor prospective candidates themselves as the slogan makers. The finding shows that the regent and the mayor prospective candidates often subjectively claim their quality without considering others’ opinion in their political advertisement.AbstrakSalah satu fungsi bahasa dalam wacana politik adalah untuk memengaruhi orang lain. Fungsi tersebut diwujudkan salah satunya dalam bentuk slogan kampanye politik pada kain rentang. Penelitian ini bertujuan untuk mengetahui penggunaan sistem appraisal, khususnya subsistem attitude, dan sumber penilaian dalam slogan pada kain rentang kampanye politik bakal calon kepala daerah di Kabupaten dan Kota Bogor. Data-data dalam penelitian ini dianalisis dengan menggunakan teori sistem appraisal yang dikemukakan oleh Martin & White (2005). Data-data tersebut diperoleh melalui metode simak dan dianalisis dengan metode padan referensial. Hasil penelitian menunjukkan bahwa judgment merupakan subkategori attitude yang paling banyak digunakan dalam slogan. Hal ini menunjukkan bahwa para pembuat iklan lebih menekankan penilaian terhadap perilaku manusia, baik terhadap dirinya sendiri maupun orang lain (masyarakat). Sementara itu subjek dan objek penilaian yang paling dominan adalah bakal calon kepala daerah sendiri selaku pembuat slogan. Temuan ini menunjukkan bahwa para bakal calon kepala daerah kerap membuat klaim-klaim sepihak mengenai kualitas dirinya, tanpa mengutip atau menampilkan pendapat dari pihak lain. 
Jurnal Sasindo UNPAM Vol 3, No 3 (2015): SASINDO UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.542 KB) | DOI: 10.32493/sasindo.v3i3.%p


 Di ranah formal, seperti di perguruan tinggi, penggunaan bahasa yang formal dan sopan merupakan suatu kewajiban bagi setiap peserta tutur. Pematuhan terhadap prinsip-prinsiptertentu dalam setiap peristiwa tutur sangatlah penting. Tetapi pada kenyataanya, masih ditemukan pelanggaran terhadap prinsip tersebut khususnya prinsip kesopanan. Artikel ini bertujuan untuk mendeskripsikan pelanggaran prinsip-prinsip kesopanan pada memo dinas di salah satu perguruan tinggi di Banten. Metode penelitian yang digunakan dalam penelitian ini yakni deskriptif kualitatifdengan menggunakan Teori Leech (1983) tentang prinsip-prinsip kesopanan dalam menganalisis data.Data utama dalam penelitian ini yakni memo dinas di salah satu perguruan tinggi di Banten. Hasil dari penelitian ini menunjukkan adanya pelanggaran maksim kebijaksanaan dan maksim penghargaan.Simpulan dari penelitian ini bahwa peserta tutur disarankan untuk mematuhi kaidah-kaidah dalam berbahasa, khususnya prinsip kesopanan untuk menjaga rasa kebersamaan, keharmonisan, dan kenyamanan antara penutur dan mitra tutur dalam berkomunikasi. Kata Kunci:memo dinas, pelanggaran prinsip kesopanan.  
Interpersonal Metadiscourse pada Tagline Iklan Poster World Wildlife Fund (WWF) Bayu Permana Sukma
PAROLE: Journal of Linguistics and Education Volume 3 Nomor 1 April 2013
Publisher : Master Program in Linguistics, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.096 KB) | DOI: 10.14710/parole.v3i1 April.1-8


This article describes types and functions of interpersonal metadiscourse in printed advertisement tagline. The three types, i.e. person marker, hedges, and emphatics have various roles in interpreting properly tagline meaning. The writer uses Hyland’s metadiscourse theory, Fuertes-Olivera et al’s interpersonal discourse in slogans, and Halliday’s functional grammar to analyze the data. The data were collected from printed advertisements by World Wildlife Fund (WWF). The result shows that each of the interpersonal metadiscourse features has different functions. Person marker is used to show the writer’s position in a text, hedges is used to imply the writer’s opinion, while emphatics serves as a device to convince the readers that the messages given in the text are true.   Artikel ini mendeskripsikan jenis dan fungsi ‘interpersonal metadiscourse’ yang tercetak di ‘tagline’ iklan. Ketiga jenis, yaitu penanda orang, pemagaran, dan penegasan mempunyai berbagai peranan untuk menafsirkan makna tagline secara tepat. Penulis menggunakan teori ‘metadiscourse’ (Hyland), ‘interpersonal discourse’ dalam slogan (Fuertes-Olivera dkk.), dan ‘functional grammar’ (Halliday) untuk menganalisis data. Data dikumpulkan dari beberapa iklan cetak ‘World Wild Fund’ (WWF). Hasil penelitian menunjukkan bahwa setiap jenis memiliki fungsi yang berbeda. Penanda orang digunakan untuk menunjukkan posisi penulis dalam sebuah teks, pemagaran digunakan untuk menyatakan secara tidak langsung pendapat penulis, sementara penegasan berfungsi sebagai alat untuk meyakinkan pembaca bahwa pesan yang diberikan dalam teks benar.