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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Siti Zaitun Osman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Integrating of Green Environment in Modern Property Market Md Amanat Ullah; Seow Ta Wee; Md Mahadi Hasan; Siti Zaitun Osman; G M Faysal
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 4 No. 1 (2019): JURNAL APLIKASI MANAJEMEN, EKONOMI DAN BISNIS
Publisher : STIM LASHARAN JAYA MAKASSAR

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Abstract

The property demand and value habitually based on environmental facilities at the surrounding of the apartment complex. Among the educated and average income group of people having a high request for that housing existing a natural green environment, entertainment environment and health & safety environment. Most of them gives the priority on environmental facilities instead of price as a consequence the property demand and value rise simultaneously. Malaysian condominium developers can attract the target customers to achieve the target sales by green marketing with strategic advertising. Currently, many developers are practising to add the environmental elements in their marketing strategy. As a consequence, the foreign investment is increasing in the housing industries, and the developer’s business is becoming successful field not only Malaysia but also Singapore, Australia, UAE and so one.
Co-Authors G M Faysal Md Amanat Ullah Md Mahadi Hasan Seow Ta Wee