Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Vol. 4 No. 1 (2019): JURNAL APLIKASI MANAJEMEN, EKONOMI DAN BISNIS

Integrating of Green Environment in Modern Property Market

Md Amanat Ullah (Assistant Professor)
Seow Ta Wee (Unknown)
Md Mahadi Hasan (Unknown)
Siti Zaitun Osman (Unknown)
G M Faysal (Unknown)



Article Info

Publish Date
21 Oct 2019

Abstract

The property demand and value habitually based on environmental facilities at the surrounding of the apartment complex. Among the educated and average income group of people having a high request for that housing existing a natural green environment, entertainment environment and health & safety environment. Most of them gives the priority on environmental facilities instead of price as a consequence the property demand and value rise simultaneously. Malaysian condominium developers can attract the target customers to achieve the target sales by green marketing with strategic advertising. Currently, many developers are practising to add the environmental elements in their marketing strategy. As a consequence, the foreign investment is increasing in the housing industries, and the developer’s business is becoming successful field not only Malaysia but also Singapore, Australia, UAE and so one.

Copyrights © 2019






Journal Info

Abbrev

JAMEB

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Issues of management, economics, and business have become a hot topic to be discussed and deliberated in this ever changing business world. Therefore, we need a vehicle to accommodate such issues. Based on this background, JAMEB was established to be a forum for discussion of high impact research ...