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All Journal Journal of Governance and Public Policy Journal of Innovation in Business and Economics Jurnal Pemerintahan dan Politik TheJournalish: Social and Government Journal of Governance and Social Policy
Mukhrijal Mukhrijal
Universitas Syiah Kuala
Arts Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Governance and Public Policy

 1 
The Winning of the Partai Aceh in a Psychological Political Approach Mukhrijal Mukhrijal; Saddam Rassanjani; Herizal Herizal; Afrijal Afrijal
Journal of Governance and Public Policy Vol 8, No 2 (2021): June 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v8i2.11586

Abstract

Partai Aceh is one of the local political parties in Aceh that able to win the first political contestation they participated in in 2009, even though it was born two years before in 2007. Since then, they have continued to dominate elections at the local level. Partai Aceh was established because of the peace agreement between GAM-RI as a post-conflict political agreement. The purpose of this study was to determine the victory of the Partai Aceh in the local realm. The method used is descriptive qualitative through interview techniques. The results of the study state that the Partai Aceh's victory in the context of Acehnese local politics cannot be separated from political psychology, such as the Partai Aceh identification approach through political socialisation, political candidates, and the Partai Aceh political campaign. The Partai Aceh approached the community involving the former Free Aceh Movement in conducting campaigns. The Partai Aceh's foresight in carrying the figure of a former GAM combatant impacted the Partai Aceh's victory.
Branding Strategy "The Light Of Aceh" Through E-Tourism On Sustainable Tourism Development in Aceh Province Khalida Ulfa; Muchamad Zaenuri; Dian Eka Rahmawati; Saddam Rassanjani; Mukhrijal Mukhrijal; Ayu Imanullah
Journal of Governance and Public Policy Vol 8, No 3 (2021): October 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v8i3.11034

Abstract

One of the latest strategies in Indonesia in developing tourism is E-Tourism, a digital platform that provides convenience for foreign and domestic tourists. This study aims to determine the Branding Strategy "The Light Of Aceh" through E-Tourism in Sustainable Tourism Development in Aceh Province and its inhibiting factors. The research data comes from primary and secondary data related to the research focus. The data analysis technique used the Nvivo 12 plus analysis using crosstab through the chart and sociogram features. The results showed that the Branding strategy "The Light Of Aceh" through E-Tourism in sustainable tourism development uses 4 strategies, namely POSE (Paid Media, Owned Media, Social Media, and Endorser). Of the four strategies, the highest percentage is through social media digital platforms which are the most strategic in promoting tourism. The inhibiting factor is in terms of human resources that are still minimal, in terms of infrastructure that has not been managed properly in several tourist destinations, and the social conditions of the community are still minimal related to public awareness of managing tourist destination places properly so it is very important to support tourism actors to return or whether or not to Aceh for a tour.
Co-Authors Abd. Rasyid Syamsuri Afrijal Afrijal Afrijal Afrijal Andika Hazli Kautsar Annis Fadila Arneta Aulia Ayu Imanullah Bustami Usman Darkasyi Putra Dian Eka Rahmawati Herizal Herizal Herizal Herizal Iga Mawarni Khalida Ulfa Marno Wance Meutia Putri Maulani Muchamad Zaenuri Nabilah Azzahra Putri Nurul Kamaly Saddam Rassanjani Salsa Nazhifah Vidya Syauqi Salsabiil Wais Alqarni