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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Manajemen JBIMA (Jurnal Bisnis dan Manajemen) Dinamika el-Jizya: Jurnal Ekonomi Islam DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Perwira Journal of Community Development (PJCD)

- Suliyanto

Dosen Fakultas Ekonomi Universitas Jenderal Soedirman, Purwokerto

Author-ID : 391575

Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Orientasi Berbelanja Pakaian di Distro Suliyanto, S; Wulandari, Siti Zulaikha
Jurnal Trikonomika Vol 11, No 1 (2012): Edisi Juni 2012
Publisher : Jurnal Trikonomika

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The purpose of this study was to analyze the effect of shopping orientation towards the purchase of clothing in distro based on personality and gender. The samples were consumers who make purchases clothing in distro in Purwokerto. The sample size in this study was 100 respondents. Sampling is done by purposive sampling method. Analytical tool used are the path analysis and T- test independent samples. The results of this study were need for advice orientation, shopping for fun orientation has positive influence on shopping decisions on distro, while quick shopping orientation has not positive influence both in extrovert and introvert personality, both in male and female respondents. There were no differences, need for advice orientation, quick shopping orientation and shopping for fun orientation between extrovert and introvert personality. Need for advice orientation dan quick shopping orientation maleâs were higher than its female but shopping for fun orientation femaleâs was higher that its male.

PERBANDINGAN EFISIENSI BANK PERKREDITAN RAKYAT DAN BANK UMUM DENGAN PENDEKATAN DATA ENVELOPMENT ANALYSIS Suliyanto Suliyanto; Dian Purnomo Jati
Jurnal Keuangan dan Perbankan Vol 18, No 2 (2014): May 2014
Publisher : University of Merdeka Malang

The purposes of this study were to measure and to compare levels of efficiency between commercial banks andrural banks. The data used in this study were taken from the banks financial statements published by theCentral Bank of Indonesia during 2009-2011. The sampling technique used was purposive sampling byanalyzing selected 10 commercial banks and 10 rural banks. The method used in this study was Data EnvelopmentAnalysis (DEA) and independent sample t test. Input variables used were deposit, personal expenses andassets, while output variables used were financing and income. The results showed that both commercial banksand rural banks were not efficient. The results of independent sample t-test showed that there was no significantdifference between levels efficiency of commercial banks and rural banks.

MODEL LOYALITAS PELANGGAN PADA PERBANKAN MIKRO: PERCEIVED RISK SEBAGAI VARIABEL MODERASI Suliyanto Suliyanto; Pramono Hari Adi; Eling Purwanto Jati
Jurnal Keuangan dan Perbankan Vol 16, No 3 (2012): September 2012
Publisher : University of Merdeka Malang

The purpose of this study was to analyze the effect of relationship marketing on customer satisfaction andswitching cost, to analyze the effect of cutomer satisfaction, relationship marketing and switching cost on customerloyalty, and to analyze percieved risk as a moderation variable on causal relationship between cutomersatisfaction, relationship marketing and switching cost on customer loyalty. The samples were mikro bankingconsumers in Banyumas, Cilacap, Purbalingga and Banjarnegara. The sample size in this study were 120respondents. Sampling was done by purposive sampling method. Analytical tool used were the sub-group regressionanalysis and Chow test.The results of this study were that relationship marketing had positive effect oncustomer satisfaction and switching cost, cutomer satisfaction, relationship marketing and switching cost hadpositive effect on customer loyalty and, percieved risk moderated the relationship between cutomer satisfaction,relationship marketing and switching cost on customer loyalty.

Analisis Strategi Pengembangan Obyek Wisata Air Panas Cipari Kabupaten Cilacap - Suliyanto
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 4 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

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The aims of this study to analyze the feasibility of investement and to make strategy for the development of tourism destination hot water Cipari in Cilacap regency. Analysis tools to analyze feasibility of market and social economic aspec used descriptive analysis, to analyze the investment feasibility of financial aspec used Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), while the analyze tool to analyze fitness of strategy used SWOT analysis and matrix space analysis. Based on the analysis can be concluded tourism destination hot water Cipari have potencial market and positive effect on economy society, strategy to develop of tourism destination hot water Cipari was agresive.Keywords: feasibility investment, strategy, and tourism destination.

KUALITAS WEBSITE, MEREK WEBSITE, REPUTASI, RASA PERCAYA, DAN RISIKO YANG DIRASAKAN YANG MEMPENGARUHI NIAT BELI PRODUK FASHION ONLINE SHOP Asmi Ayuning Hidayah; Suliyanto Suliyanto
Jurnal Ekonomi Manajemen Vol 5, No 1 (2019): Mei 2019
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v5i1.849

This study to analyze the influence of website quality and website brand on purchase intentions mediated by trust and risk perceived by consumers to prove the differences in research results from previous studies conducted by Chang and Chen (2008). This research is a case study using a survey method with questionnaires on respondents who know and are interested in buying fashion shop online products. The selection mechanism of respondents in this study using the random sampling method. The analysis technique uses Structural Equational Model (SEM) with sample 185. The results of this study are variable quality of website, website brand, reputation mediated by trust have a positive effect on purchase intention and negatively affect the perceived risk of consumers. This research can be used by online shopping businesses to increase purchase intention by paying attention to some of these variables.Keywords:website quality; website merk; reputation; risk; purchase intention.Penelitian ini bertujuan untuk menganalisis tentang pengaruh kualitas websitedan merek websiteterhadap niat beli yang dimediasi oleh rasa percaya dan risiko yang dirasakan oleh konsumen untuk membuktikan adanya perbedaan hasil penelitian dari penelitian sebelumnya yang dilakukan oleh Chang dan Chen (2008). Penelitian ini merupakan studi kasus menggunakan metode surveydengan kuisioner pada respondenyang mengetahui dan tertarik untuk membeli produk fashiononline shop. Mekanisme pemilihan responden dalam penelitian ini dengan menggunakan metode random sampling. Teknik analisis menggunakan Structural Equational Model(SEM) dengan sampel 185. Hasil dari penelitian ini adalah variable kualitas website, merek website, reputasi yang dimediasi oleh rasa percaya berpengaruh positif terhadap niat beli dan berpengaruh negative terhadap risiko yang dirasakan konsumen. Penelitian ini dapat dimanfaatkan oleh para pelaku bisnis online shopagar dapat meningkatkan niat beli dengan cara memperhatikan beberapa variabel tersebut.Kata Kunci: kualitaswebsite; merekwebsite; reputasi; risiko yang dirasakan; niat beli.

Analisis Perbedaan Retail Mix Toko Modern dan Toko Tradisional Sri Murni Setyawati; Suliyanto Suliyanto; Agus Suroso
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 2 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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This study is to analyze the differences between modern and traditional stores mix retail. The analytical tool used is cluster analysis and different sample pairs. This research will be conducted in Purwokerto. The results showed that elements of customer service in modern stores had significant differences with traditional store customers, the elements of location in modern stores had significant differences with traditional store locations, the store design of modern store had significant differences with traditional store. Merchandise assortments for modern stores have significant differences with traditional store, elements of communication mix in modern store have significant differences with traditional store. Whereas, the elements of pricing in modern shop have no significant differences with the pricing of traditional store.

IDENTIFIKASI KEPUTUSAN PEMBELIAN PADA APLIKASI MARKETPLACE DI MASA PANDEMI COVID-19 MELALUI ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN ONLINE VLOGGER REVIEW Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto; Anggita Syafni Aulia
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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The purpose is to identify purchasing decisions on marketplace applications during the Covid 19 pandemic through online customer reviews, online customer ratings and online vlogger reviews. This type of research is quantitative with purposive sampling and accidental sampling techniques and multiple linear regression data analysis techniques. The results of this study indicate that online customer review (X1) has a positive influence on purchasing decisions. Where online customer review (X1) can be used as a benchmark for respondents to make purchasing decisions. In addition, online customer rating (X2) has a positive influence on purchasing decisions. Where online customer rating (X2) can be used as a benchmark for respondents to make purchasing decisions. The online vlogger review variable (X3) has a positive influence on purchasing decisions. Where online vlogger review (X3) can be used as a benchmark for respondents to make purchasing decisions. Simultaneously shows that the independent variables online customer review (X1), online customer rating (X2) and online vlogger review (X3) affect the dependent variable on purchasing decisions (Y) on marketplace applications during the Covid-19 pandemic.

Persepsi Generasi Muda Terhadap Profesi Pengrajin Batik Tulis di Purbalingga Suliyanto Suliyanto; Weni Novandari; Sri Murni Setyawati
Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2015)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

The aims of this study were to analyze the perception of young generationto theprofession of batik craftsmen and to analyze the reasons of young generation are reluctant to become batik craftsmen in Purbalingga. The study was conducted in Purbalingga with the younger generation who located in centers of painting batik. The data was collected using in-depth interviews, Focus group discussion (FGD), and questionnaires. The data were analyzed using descriptive statistics and nonparametric statistic analysis of binomial test and Cochran test. Based on the result, it can be concluded that perception of young generation to batik craftmen profession as a job are low income job, requires the soul of art, requires persistence, can be done as a side job, no clear career path, providing the freedom of expression, more flexible compared to other jobs, less prestigious, does not require large capital and income uncertainty. The young generations are not willing to become batik craftsmen because of uncertain income, do not have the taste of art, and do not have enough capital.

Efektifitas Pelatihan Partisipatori Industri Kreatif Batik Tulis Suliyanto Suliyanto; Weni Novandari; Sri Murni Setyawati
Jurnal Ekonomi dan Bisnis Vol 19 No 1 (2016)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

This study aims to analyze the effectiveness of training with a participatory approach in batik craft industry in Purbalingga. The subjects of this study are 20 batik artisans in Purbalingga. Data are collected by using focuss Group Discussion (FGD) and questionnaires. To analyze the differences between the perception of knowledge and skills of the trainees before and after the training, this study uses two different test average. Based on the result of analysis, there is an increase in the perception of knowledge and skills after training by using a participatory approach.Abstrak Penelitian ini bertujuan untuk menganalisis efektifitas pelatihan dengan pendekatan partisipatori pada industri kerajinan Batik tulis di Purbalingga. Subyek penelitian ini adalah 20 pengrajin batik tulis di Purbalingga. Pengumpulan data dilakukan dengan menggunakan Focuss Discussion Group (FGD) dan kuesioner. Untuk menganalisis perbedaan persepsi pengetahuan dan perbedaan persepsi keterampilan peserta pelatihan sebelum dan sesudah mengikuti pelatihan dengan pendekatan partisipatori digunakan uji beda dua rata-rata. Berdasarkan hasil analisis terdapat peningkatan persepsi pengetahuan dan persepsi keterampilan setelah mengikuti pelatihan batik tulis dengan pendekatan partisipatori.

Memprediksi Niat Beli Produk Fashion Melalui Aplikasi Marketplace Dengan Theory Planned Behaviour Dan Product Knowledge Sebagai Variabel Moderasi Dengan Analisa Partial Least Square (PLS) Sulasih Sulasih; Suliyanto Suliyanto; Weni Novandari; Azizahtul Munawaroh
el-Jizya : Jurnal Ekonomi Islam Vol. 10 No. 1 (2022): el-Jizya : Jurnal Ekonomi Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam (FEBI), Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

The purpose of this study was to examine the behavior of UIN Saizu students using The Theory Planned Behaviour (TPB) related to the intention to buy fashion products using a marketplace application with product knowledge as the moderating variable. The number of samples is 100 UIN Saizu students with purposive sampling technique. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study indicate that attitudes have a positive relationship and have a significant effect on the purchase intention of fashion products through marketplace applications. Likewise, Perceived Behavior Control and product knowledge have an effect and have a positive relationship on the purchase intention of UIN Saizu students on fashion products using marketplace applications. While subjective norm have no significant effect on the intention to buy fashion products through the marketplace. Likewise, attitudes, subjective norm and perceived behaviour control moderating knowledge have no significant effect on purchase intention of fashion products through marketplace applications. Based on the conclusions above, it can be suggested in the following research to use knowledge as a mediating variable and add the factors used as variables that have been shown to influence behavioral intentions, especially in purchasing fashion products through marketplace applications.

Co-Authors Agus Suroso Anggita Syafni Aulia Asmi Ayuning Hidayah Azizahtul Munawaroh Dian Purnomo Jati Eling Purwanto Jati Pramono Hari Adi Siti Zulaikha Wulandari Sri Murni Setyawati Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Weni Novandari Weni Novandari Weni Novandari Weni Novandari

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