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All Journal Trikonomika: Jurnal Ekonomi Performance Business and Accounting Education Journal
Siti Zulaikha Wulandari
Fakultas Ekonomi Universitas Jenderal Soedirman, Purwokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Orientasi Berbelanja Pakaian di Distro Suliyanto, S; Wulandari, Siti Zulaikha
Jurnal Trikonomika Vol 11, No 1 (2012): Edisi Juni 2012
Publisher : Jurnal Trikonomika

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Abstract

The purpose of this study was to analyze the effect of shopping orientation towards the purchase of clothing in distro based on personality and gender. The samples were consumers who make purchases clothing in distro in Purwokerto. The sample size in this study was 100 respondents. Sampling is done by purposive sampling method. Analytical tool used are the path analysis and T- test independent samples. The results of this study were need for advice orientation, shopping for fun orientation has positive influence on shopping decisions on distro, while quick shopping orientation has not positive influence both in extrovert and introvert personality, both in male and female respondents. There were no differences, need for advice orientation, quick shopping orientation and shopping for fun orientation between extrovert and introvert personality. Need for advice orientation dan quick shopping orientation male’s were higher than its female but shopping for fun orientation female’s was higher that its male.
ANALISIS FAKTOR KENDALA DAN KELAYAKAN USAHA BATIK BANYUMAS Wulandari, Siti Zulaikha; Novandari, Weni
Performance Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Batik is generally thought of as the most unique Indonesian fashion. They produced from several regions, especially Central Java (including Banyumas) and Jogjakarta as the center of the art. Since 1970’s, the golden era of Batik Banyumas has gone. The number of people in Banyumas who rely on Batik for their living decreasing significantly from day to day. There is a worried that Batik Banyumas as the most distinctive heritage will disappear. This reseach is designed to find out some inhibitant factors perceived by business people in developing Batik Banyumas using Analytical Hierarch Process (AHP). Moreover, case study is conducted to calculate the feasibility of investing in printing batik from marketing and financial aspects
PERANAN BUDAYA ORGANISASI DAN KECERDASA EMOSIONAL DALAM MEMPENGARUHI SIKAP TERHADAP PERUBAHAN (STUDI KASUS PADA DOSEN UNIVERSITAS JENDERAL SOEDIRMAN) Jati, Eling Purwanto; Wulandari, Siti Zulaikha
Performance Vol 13 No 1 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Given the universities strategic significance in producing qualified human resources, the government issued various policies and legislation aimed at improving the performance of universities. Changes in the status of higher education raises individual attitudes or reactions with the level of support varies. This study intends to investigate the influence of Unsoed lecturer’s Emotional Intelligence and Organizational Culture on attitude toward change, and to explores the variable most influencing it and to know the opinion of lecturers to the changes occured in Unsoed and cancellation of BHP Law. Target population in this study were 1.019 Unsoed lecturers, spread in 8 faculties. The sample size was set at 100 respondents, drawn by accidental sampling. By using multiple regression analysis, obtained findings support the hypotheses, which states that Emotional Intelligence and Organizational Culture has a significant influence on Attitude toward Change. Elasticity test results show that Emotional Intelligence has a greater influence than the Organization Culture. Unsoed Lecturers always ready in facing any changes, provided that it has specific and clear goals and should be well socialized to all academic faculty. Most of lecturers had agreed to the cancellation of BHP Law for many reasons such as : Unsoed not ready yet to become BHP (from the financial aspects, organizational structure and human resources perspectives) and BHP will provide a greater opportunity for the communities to get higher education.
SHOPPING ORIENTATION : SEBUAH PENDEKATAN MEMPREDIKSI MINAT BELI Kurniasih, Retno; Luhita, Tiladela; Wulandari, Siti Zulaikha
Performance Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.784 KB) | DOI: 10.20884/1.jp.2019.26.1.1418

Abstract

Perkembangan bisnis harus disikapi secara berbeda oleh setiap pihak. Bagi konsumen, maraknya bisnis baru yang muncul semakin menguntungkan mereka, tetapi bagi pemasar pertumbuhan bisnis bisa menjadi bencana karena semakin ketatnya persaingan. Oleh karena itu pemasar harus memahami apa yang menjadi motivasi atau mendorong niat beli konsumen dan melakukan keputusan pembelian. Saat ini perkembangan bisnis batik di Indonesia sangat pesat. Pemasar batik diharuskan pintar mengolah strategi untuk bertahan di pasar, salah satunya adalah dengan mempelajari motivasi belanja konsumen. Motivasi, atau lebih dikenal dengan orientasi belanja diyakini memiliki pengaruh terhadap niat beli konsumen. Penelitian ini menggunakan 100 orang konsumen batik di Purwokerto dan sekitarnya dan regresi berganda sebagai alat analisis. Hasilnya, dari enam variabel orientasi belanja, terbukti bahwa kualitas produk dan belanja impulsif memiliki pengaruh positif terhadap minat beli konsumen.
Pengaruh Kecerdasan Emosional dan Self Regulated Learning terhadap Literasi Digital Siswa SMA Negeri 2 Purwokerto Yani, Nur Fitri; Wulandari, Siti Zulaikha; Naufalin, Lina Rifda
Business and Accounting Education Journal Vol 2 No 2 (2021): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v2i2.53405

Abstract

Penelitian ini merupakan penelitian survei dengan metode kuantitatif pada kelas X SMA Negeri 2 Purwokerto dengan total populasi sebanyak 393 siswa dan sampel sebanyak 206 siswa. Penelitian ini bertujuan untuk menganalisis: (1) pengaruh kecerdasan emosional terhadap literasi digital siswa SMA Negeri 2 Purwokerto; (2) pengaruh self regulated learning terhadap literasi digital siswa SMA Negeri 2 Purwokerto; (3) pengaruh kecerdasan emosional dan self regulated learning secara bersama-sama terhadap literasi digital siswa SMA Negeri 2 Purwokerto. Pengambilan sampel pada penelitian ini menggunakan probability random sampling memperoleh sampel sebanyak 206 siswa. Metode penelitian yang digunakan adalah Analisis Regresi Berganda. Berdasarkan hasil penelitian dan analisis data menggunakan SPSS menunjukkan bahwa: (1) terdapat pengaruh yang positif dan signifikan antara kecerdasan emosional terhadap literasi digital siswa SMA Negeri 2 Purwokerto; (2) terdapat pengaruh yang positif dan signifikan antara self regulated learning terhadap literasi digital siswa SMA Negeri 2 Purwokerto; (3) terdapat pengaruh yang positif dan signifikan antara kecerdasan emosional dan self regulated learning secara bersama-sama terhadap literasi digital siswa SMA Negeri 2 Purwokerto.
Co-Authors - Suliyanto Jati, Eling Purwanto Lina Rifda Naufalin Luhita, Tiladela Weni Novandari Yani, Nur Fitri