Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Bussman Journal : Indonesian Journal of Business and Management
Ridho Fachrozie
Universitas Islam Negeri Sumatera Utara
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Masa Depan E-Business Di Indonesia (Studi Kasus : PT. Gojek Indonesia) Ridho Fachrozie; Ghilman Rozy Hrp; Nurbaiti Nurbaiti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: EBMA 2021
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.2315

Abstract

The Internet thAt is growing day by day has a significant impact in all fields, both in the world of education and also in the business world. with the internet, it can change business patterns from traditional or conventional businesses to electronic technology businesses or e-business. gojek is one example of the application of electronic systems into the operations of a business, just by accessing the application, gojek can easily blend into the indonesian market where people depend on it. smartphones. the purpose of doing this research is so that we can find out and analyze the future of e- business in indonesia, especially the future at pt gojek indonesia. the approach taken in this research is to use a qualitative approach by using the literature study method. the data of this research were obtained by collecting writings from several articles, several books and all forms of sources related to the object of research. the results of this study indicate that the future of PT Gojek Indonesia will be bright because they continue to innovate to remain competitive in the future.
ANALISIS STRATEGI PEMASARAN DALAM MEMASUKI PEMASARAN GLOBAL (STUDI KASUS : MS GLOW) Ridho Fachrozie; Elsa Zulfita; Minta Ito Lubis; Siti Hazrah; Suhairi Suhairi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.118

Abstract

Skincare MS Glow has been successfully recognized by the people of the country. MS Glow has also succeeded in expanding its market by having agents and official members throughout Indonesia and abroad. Not only that, MS Glow has succeeded in presenting a beauty clinic so that its customers can do skin care with experts in their fields. Until now, MS Glow's skincare business continues to strengthen its marketing strategy so that it can continue to survive in the beauty industry. In achieving success can not be separated from the ability to read opportunities and take advantage of the momentum. Then create innovations to answer anxiety and desire in developing societies. The marketing strategy implemented by MS Glow includes promotions through advertisements. In this study, the authors used qualitative research methods, critical discussion of the author's point of view, as well as support for literature searches, citations, expert opinions, and previous findings on the subject. Sources of data obtained by researchers are not only basic data obtained from previous studies. Based on the results of research through observations that have been carried out through internet media sources and direct interviews with several MS GLOW branch managers in Medan City, there are several marketing strategies used by MS GLOW to be able to face global marketing
The Influence Of Promotion And Product Quality On Purchase Decisions Of Jofie Bakery & Cake Shop Products In Medan Ridho Fachrozie; Rahmi Syahriza; Nur Ahmadi Bi Rahmani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8777

Abstract

This study aims to investigate the impact of promotion and product quality on consumers' purchasing decisions regarding Jofie Bakery Cake Shop products in Medan. Quantitative research methods were employed for this study. Data analysis involved descriptive analysis and multiple linear regression analysis. The research encompassed respondent profiling, data variable descriptions, validity testing, including normality, multicollinearity, and heteroscedasticity tests, and hypothesis testing comprising multiple linear regression, R2 coefficient of determination, simultaneous F-test, and partial T-test. The findings revealed that while promotion does not significantly influence the purchasing decisions of Jofie Bakery Cake Shop products in Medan, product quality plays a significant role in shaping these decisions. This research suggests that Jofie Bakery Cake Shop should focus on enhancing its promotion strategies, expanding its reach, and considering collaborations with other entities to broaden its product visibility and consumer base.
Co-Authors Elsa Zulfita Ghilman Rozy Hrp Minta Ito Lubis Nur Ahmadi Bi Rahmani Nurbaiti Nurbaiti Rahmi Syahriza Siti Hazrah