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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Al-Iqtishod : Jurnal Ekonomi Syariah Bussman Journal : Indonesian Journal of Business and Management
Siti Hazrah
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Use of Facebook Social Media as Product Marketing Media Muhammad Anshari Hutasuhut; Siti Hazrah; Vania Sally Nabila; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.345

Abstract

Everyone needs information to support their activities, so try to access information as quickly as possible. To introduce products or services that will be sold, companies or small and medium-sized businesses need promotions, and the pattern in the field of business through Facebook or through a web-based shop is very encouraging. The creator utilizes an enlightening subjective examination approach where the information gathered is predominantly as words and sentences, or pictures that have more significance than numbers or frequencies. Execution of the utilization of Facebook web- based media incorporates building data methodologies, planning advancements and building networks by using gatherings and fanspages.
Analisis Sekuritas: Analisis Fundamental dan Teknikal Terhadap Harga Saham pada Perusahaan Utilitas dan Transportasi Elsa Zulfita; Deby Nofriansyah; Siti Hazrah; M. Ikhsan Harahap
Al-Iqtishod : Jurnal Ekonomi Syariah Vol. 4 No. 1 (2022): Al-Iqtishod: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Institut Agama Islam Sunan Kalijogo Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah faktor fundamental dan teknikal memiliki pengaruh terhadap harga saham. Adapun faktor fundamental yang digunakan adalah current ratio, DER dan ROA sedangkan faktor teknikal yang digunakan adalah IHSG dan volume perdagangan. Populasi sebanyak 72 perusahaan sedangkan sampel yang dipilih sebanyak 18 perusahaan. Regresi yang digunakan adalah berganda karena variabel independen sebanyak 5. Berdasarkan hasil uji secara parsial hanya DER dan ROA yang memiliki pengaruh signifikan secara positif terhadap harga saham sisanya tidak memiliki pengaruh terhadap harga saham. Secara serempak kelima variabel menunjukkan pengaruh terhadap harga saham dengan hasil adjusted r square sebesar 29,1% dari variasi harga saham dijelaskan oleh variabel CR, DER, ROA, IHSG dan volume perdagangan dimana sisanya 70,9% dipengaruhi oleh variabel lainnya yaitu perputaran total aset, price earning ratio dan price book value.
ANALISIS STRATEGI PEMASARAN DALAM MEMASUKI PEMASARAN GLOBAL (STUDI KASUS : MS GLOW) Ridho Fachrozie; Elsa Zulfita; Minta Ito Lubis; Siti Hazrah; Suhairi Suhairi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.118

Abstract

Skincare MS Glow has been successfully recognized by the people of the country. MS Glow has also succeeded in expanding its market by having agents and official members throughout Indonesia and abroad. Not only that, MS Glow has succeeded in presenting a beauty clinic so that its customers can do skin care with experts in their fields. Until now, MS Glow's skincare business continues to strengthen its marketing strategy so that it can continue to survive in the beauty industry. In achieving success can not be separated from the ability to read opportunities and take advantage of the momentum. Then create innovations to answer anxiety and desire in developing societies. The marketing strategy implemented by MS Glow includes promotions through advertisements. In this study, the authors used qualitative research methods, critical discussion of the author's point of view, as well as support for literature searches, citations, expert opinions, and previous findings on the subject. Sources of data obtained by researchers are not only basic data obtained from previous studies. Based on the results of research through observations that have been carried out through internet media sources and direct interviews with several MS GLOW branch managers in Medan City, there are several marketing strategies used by MS GLOW to be able to face global marketing
Co-Authors Deby Nofriansyah Elsa Zulfita M. Ikhsan Harahap Minta Ito Lubis Muhammad Anshari Hutasuhut Nurbaiti Nurbaiti Ridho Fachrozie Vania Sally Nabila