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All Journal Al-Iqtishod : Jurnal Ekonomi Syariah Bussman Journal : Indonesian Journal of Business and Management Transformasi: Journal of Economics and Business Management
Elsa Zulfita
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Sekuritas: Analisis Fundamental dan Teknikal Terhadap Harga Saham pada Perusahaan Utilitas dan Transportasi Elsa Zulfita; Deby Nofriansyah; Siti Hazrah; M. Ikhsan Harahap
Al-Iqtishod : Jurnal Ekonomi Syariah Vol. 4 No. 1 (2022): Al-Iqtishod: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Institut Agama Islam Sunan Kalijogo Malang

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah faktor fundamental dan teknikal memiliki pengaruh terhadap harga saham. Adapun faktor fundamental yang digunakan adalah current ratio, DER dan ROA sedangkan faktor teknikal yang digunakan adalah IHSG dan volume perdagangan. Populasi sebanyak 72 perusahaan sedangkan sampel yang dipilih sebanyak 18 perusahaan. Regresi yang digunakan adalah berganda karena variabel independen sebanyak 5. Berdasarkan hasil uji secara parsial hanya DER dan ROA yang memiliki pengaruh signifikan secara positif terhadap harga saham sisanya tidak memiliki pengaruh terhadap harga saham. Secara serempak kelima variabel menunjukkan pengaruh terhadap harga saham dengan hasil adjusted r square sebesar 29,1% dari variasi harga saham dijelaskan oleh variabel CR, DER, ROA, IHSG dan volume perdagangan dimana sisanya 70,9% dipengaruhi oleh variabel lainnya yaitu perputaran total aset, price earning ratio dan price book value.
ANALISIS STRATEGI PEMASARAN DALAM MEMASUKI PEMASARAN GLOBAL (STUDI KASUS : MS GLOW) Ridho Fachrozie; Elsa Zulfita; Minta Ito Lubis; Siti Hazrah; Suhairi Suhairi
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.118

Abstract

Skincare MS Glow has been successfully recognized by the people of the country. MS Glow has also succeeded in expanding its market by having agents and official members throughout Indonesia and abroad. Not only that, MS Glow has succeeded in presenting a beauty clinic so that its customers can do skin care with experts in their fields. Until now, MS Glow's skincare business continues to strengthen its marketing strategy so that it can continue to survive in the beauty industry. In achieving success can not be separated from the ability to read opportunities and take advantage of the momentum. Then create innovations to answer anxiety and desire in developing societies. The marketing strategy implemented by MS Glow includes promotions through advertisements. In this study, the authors used qualitative research methods, critical discussion of the author's point of view, as well as support for literature searches, citations, expert opinions, and previous findings on the subject. Sources of data obtained by researchers are not only basic data obtained from previous studies. Based on the results of research through observations that have been carried out through internet media sources and direct interviews with several MS GLOW branch managers in Medan City, there are several marketing strategies used by MS GLOW to be able to face global marketing
Pengaruh CSR terhadap Nilai Perusahaan PT. Astra Internasional Tbk Periode 2017-2021 Budi Dharma; Murni Sofiah; Elsa Zulfita
Transformasi: Journal of Economics and Business Management Vol. 1 No. 4 (2022): December: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.657 KB) | DOI: 10.56444/transformasi.v1i4.305

Abstract

The Writing this article aims to analyze the effect of CSR (Corporate Social Responsibility) on the Company Value of PT. Astra Internasional Tbk in the 2017-2021 period. The research method used in this research is descrptive research method with a quantitative approach. The sampling technique used is purposive sampling with the sustainability report of PT. Astra Internasional Tbk for the 2017-2021 period as a sample. The analysis technique used is multiple linear regression. The results of the study show that CSR has no positive and significant influence on the company value (PBV) of Astra Internatonal Tbk in 2017-2021, because maybe the investors compare Astra’s finansial rations more than looking at it’s CSR reports
Co-Authors Deby Nofriansyah Dharma, Budi M. Ikhsan Harahap Minta Ito Lubis Murni Sofiah Ridho Fachrozie Siti Hazrah