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All Journal E-Journal of Linguistics IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris BASIS (BAHASA DAN SASTRA INGGRIS) Journal of English Language Teaching and Linguistics TEKNOSASTIK IALLTEACH (Issues In Applied Linguistics & Language Teaching) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) International Journal of English and Applied Linguistics (IJEAL) Edulitics (Education, Literature, and Linguistics) Journal e-LinguaTera Seminar Nasional Ilmu Terapan Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Journal of English Language and Pedagogy (JELPA)
Linuwih, Endar Rachmawaty
Universitas Widya Kartika, Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of English Language and Pedagogy (JELPA)

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Dark-Skinned Woman's Image Represented in Avon's Catalogue 2022 “WHAT'S NEW” Cosmetic Advertisements: A Semiotic Study Marciella Liauwren Diharjo; Eka Fadilah; Endar Rachmawaty Linuwih
Journal of English Language and Pedagogy (JELPA) Vol. 1 No. 2 (2023): NOVEMBER
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v1i2.869

Abstract

In this case, the researcher wants to analyse three advertising posters for the Avon Catalog 2022 product “WHAT'S NEW” out of a total of singers representing dark-skinned women using semiotics. The dark-skinned women who became the object symbolized that the advertised product was suitable for all skin types. This study employs a qualitative approach with descriptive analysis. Therefore, this study aims to identify the signs (icon, index, symbol) and find out the meaning of messages contained in advertising posters through Peirce's theory. The results of this study indicate that there are 13 signs on 3 Avon advertising posters (Eye Love It, Luxury In The Shade of You, Winter-proof Your Skin). Besides that, the researcher also found the meaning of each symbol by using dark-skinned women, which shows that they can also positively impact the beauty world. It could be concluded that each advertisement had a different sign, and this distinct difference had given different interpretations. From the semiotics analysis of ads, the advertiser's complex idea can be quickly delivered by the cons quickly
Register Used by Indonesian E-sport Team (Onic) in Mobile Legend Bang-Bang Yosua Ade Putra; Nicholas Lee; Belly Oktapianto; Endar Rachmawaty Linuwih
Journal of English Language and Pedagogy (JELPA) Vol. 2 No. 1 (2024): MAY
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v2i1.1100

Abstract

Register refers to a form of language variation specific to a particular community or group. Different language varieties within a community can convey distinct meanings. This paper aims to identify the forms of registers used by pro players from the Onic e-sports team in the online game Mobile Legends: Bang Bang and to explain their functions. The data found were 18 registers used by pro players to communicate in the team. The form of the register is classified into two: lingual units of word as many as 15 registers and lingual units of phrase consisting of 3 registers. From these registers there are three functions, namely; a) enhancing communication efficiency, b) boosting hype and atmosphere, and c) facilitating communication among players. Studying these registers is significant as it sheds light on the unique linguistic dynamics of gaming communities, contributing to a deeper understanding of language use in digital and collaborative environments.
Co-Authors Aileen Gracesela Sanjaya Alvin Frianly Belly Oktapianto Celine Christina Luhulima Duncan Reinhart Hutagaol Eka Fadilah Eka Fadilah Eka Fadilah Eka Fadillah Elisabeth May Christiana Gabriella Kristina Handayani Gabriella Kristina Handayani Lusia Kurniati Mistika Marciella Liauwren Diharjo Medlin Bulain Medlin Bulain Nathaniela Anita Kiroyan Nicholas Lee Nofiyanti Nofiyanti Trihastutie, Nopita Willem Novaldi Gabriel Dimara Yohanes Kurniawan Winardi Yosua Ade Putra Yulius Kurniawan Yulius Kurniawan