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MODEL LOYALITAS PELANGGAN DENGAN PEMASARAN RELASIONAL SEBAGAI VARIABEL INTERVENING Mohklas .; Susanti Wahyuningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Business competition in the field of industrial products and services, making the company should be able to create something different (inovative). Companies are required to have a good brand image in the view of consumers, it is to distinguish one company with another product. They can not be imitated especially good brand image stored in the minds of consumers. If the brand image is considered positive for the consumer, they will always be remembered, spoken to others, and consumers will become loyal, willing to pay a high price. Similarly, organizational commitment should terreflesikan levels of identification and involvement of individuals in employment, unwillingness to leave the job and supported efforts to attract, retain customers through increased company's relationship with its customers (Relational Marketing).Loyalty customers is something that needs to get serious attention from the management company, not least in the field of hospitality business services, with the hope of sustainability of the company will continue to grow and develop.Generally, this study aims to examine, analyze the effect of directly or indirectly Brand Image and Organizational Commitment to Customer Loyalty through Relational Marketing. So that it can be seen that the most dominant pathway mediating in influencing the Customer Loyalty. In particular, this study aims to provide us with feedback hospitality business management services in the city, in improving the quality and quantity of performance (customor oriented).The variables in this study consisted of four variables which at the first stage variable brand image and organizational commitment becomes the independent variable while relational marketing becomes the dependent variable. Then in the second stage of Brand Image and Organizational Commitment as independent variables, Relational Marketing as a mediating variable (intervening), while the Customer Loyalty variable as the dependent variable

PENGARUH TEKNOLOGI INFORMASI DAN BUDAYA ORGANISASI TERHADAP KINERJA MANAJERIAL MELALUI MEDIASI SISTEM INFORMASI AKUNTANSI PADA CV. ANEKA ILMU SEMARANG Mohklas .
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 6, No 2: Desember 2011
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.6.2.%p

This research is aimed to know the influences of information technology, organizational culture and accountancy information system (AIS) toward the managerial working of branch office of CV. Aneka Ilmu Semarang. It also has an objective to identify which one is more give influence among information technology, organizational culture or accountancy information system toward the managerial working of branch office of CV. Aneka Ilmu Semarang.This research consists of four variables. In the first step, variable of information technology and organizational culture become free variable, while variable of accountancy information system become the bounded variable. Next, in the second step, the variable of information technology and organizational culture becomes free variable, SIA becomes mediation variable, while managerial working variable becomes bounded variable. The samples of the research are managers of the branch offices of CV. Aneka Ilmu Semarang (34 managers). The data compiled by questionaire wiil be validity and reliability tested and continued with path analysis.The result shows that information technology has positive influence toward accountancy information system (AIS) with the rate of significance 0,006 direct influence is 0,386. While organizational culture has positive influence toward accountancy information system (AIS) with the rate of significance 0,001 direct influence is 0,494. Information technology has positive influence toward managerial working with rate of significance 0,009, direct influence is 0,319. Organizational culture has positive influence with the rate of significance 0,005 direct influence 0,371 while accountancy information system (AIS) has positive influence toward managerial working with the rate of significance 0,353. Information technology has direct influence toward managerial working and indirect influence through characteristic of accountancy information system (AIS) 0,136, organizational culture has direct influence toward managerial working and indirect influence through characteristic of accountancy information system (AIS) 0,174.

PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN KOMUNIKASI SEBAGAI VARIABEL MODERATING Mohklas .
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 10, No 2: Desember 2015
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.10.2.%p

The purpose of this study was to examine and analyze the effect of the competence and motivation of the employee's performance with the moderated communication variables. The variables in this study consisted of four variables, namely: competence, motivation as independent variables, and communication modering variable, while the employee's performance as the dependent variable. The population in this study were all employees at the district office Gayamsari Semarang. Samples taken in this study as many as 52 people. Research data collection techniques by spreading questionnaire compiled systematically with multiple choice answers are easy to understand. The distribution of the questionnaire by means of a direct encounter conducted in the period from October to November 2015. The data were collected through a questionnaire to test the data analyst; validity and reliability, the classic assumption test followed by multiple regression analysis, test moderating variable by using MRA (Moderated Regression Analysis)

MODEL KEPUASAN PELANGGAN DENGAN PENGALAMAN KERJA SEBAGAI VARIABEL MODERATING Maduretno Widowati; Mohklas .
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 10, No 1: Juni 2015
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.10.1.%p

This research is motivated by the existence of the issue or phenomenon where there are some users of hospital services less memuasakan as the sample is; Baby missing, the alleged malpractice, patient complaints because the queues were so maximum and the lack of speed and accuracy in pasien.Hal menanganan this may indicate that the hospital services to the customers (patients) have not and or do not satisfy the customer. In general, this study aimed to analyze the effect of Service Quality, Competence and Education Level on Customer Satisfaction with Work Experience as a moderating variable. So it can be analyzed whether the variable Work experience can serve as a moderating towards Customer Satisfaction. Specifically, this research aims to increase customer satisfaction on hospital services in the city of Semarang. With good service, competence and level of education and experience sufficient work of the hospital staff then the output will be achieved customer satisfaction.The variables in this study consisted of five variables which in the first stage variable Service Quality, Competence and Education Level becomes the independent variable while Customer Satisfaction becomes the dependent variable. Then in the second stage of the three independent variables with the variable in moderating Work Experience.Research data collection techniques by means of a questionnaire spread on hospital visitors in Semarang systematically arranged with multiple choice answers are easy to understand. Distribution of the questionnaire by means of a direct encounter conducted in the period MayAugust 2014 with a sample of some 155 people. Then the data were collected through a questionnaire to test the data analyst; validity and reliability, the classic assumption test followed by a multiple regression analysis, testing moderating variable by using MRA (Moderated RegressionAnalysis).

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