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All Journal EQUILIBRIUM AFEBI Management and Business Review Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Manajemen AMAR (Andalas Management Review) The South East Asian Journal of Management ASEAN Marketing Journal
Hapsari Setyowardhani
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : ASEAN Marketing Journal

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Analysis on Variables Affecting the Creation of Tourist Destination Image: Case Study on Domestic Tourists Visiting Yogyakarta between 2007 to 2009 Khairani, Khairani; Setyowardhani, Hapsari
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

The purpose of this study is to examine the variables that affect the image creation of tourism destinations. This research is a case study on domestic tourists visiting Yogyakarta from 2007 to 2009. This research uses an exploratory and descriptive design, conducted once in one period (cross-sectional). A number of 105 domestic tourists were selected as samples by means of non-probability sampling method and snowball sampling technique. The data were analyzed using reliability and validity tests, frequency distributions, and regression analyses. Results showed that overall image was significantly constructed and affected by cognitive and affective evaluations. Cognitive evaluation was significantly affected by the types of information source from books and movies, while affective evaluation was affected significantly by social-psychological motivations. The research also proves that Yogyakarta has fulfilled the requirements to become a tourist destination; respondents showed positive feelings towards the town and also perceived the town positively.
The Motivation of Poor Community in Using Mobile Phone: An Effort to Improve Quality of Life Setyowardhani, Hapsari
ASEAN Marketing Journal Vol. 4, No. 2
Publisher : UI Scholars Hub

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Abstract

The general objective of this research is to determine the primary motivation of the poor in the use of mobile telephone. The data collection was conducted by selecting 300 respondents which have income below minimum regional wage (or Upah Minimum Regional/UMR), living in Jakarta, Bogor, Depok, Tangerang,or Bekasi, and have at least one person as dependants.This study found that in general, the impact of mobile phone use on overall life quality is affected by perception of mobile phone impact on social life, love life, and financial life.There are different impact of mobile phone use, affected by perception of benefits and costs of mobile phone use in social life, leisure life, family life, health and safety life, love life, work life, and financial life.
Co-Authors Chairunnisya Chairunnisya Danu Triwinarko Widodo Daryanti, Sri Gita Gayatri, Gita Hati, Sri Rahayu Hijrah Hera Susanti Huda, Arifah Nur Indraswari, Kenny Devita Khairani Khairani Khairani Khairani Riyanto Tengku Ezni Balqiah