Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Musamus Journal of Agribusiness
Marthen A.I. Nahumury
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategi Pemasaran Bakso Ikan Binaan IFAD di Kabupaten Merauke Gesang Rizki Gumelar; Maria Magdalena Diana Widiastuti; Marthen A.I. Nahumury
Musamus Journal of Agribusiness Vol 4 No 01 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4183

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang menjadi kekuatan,kelemahan, peluang dan ancaman serta merumuskan strategi yang tepat dan dapatdigunakan untuk pemasaran bakso ikan IFAD dengan menggunakan matriks SWOT,matriks IE dan matriks QSPM. Penelitian dilaksanakan pada 4 kelompok pengolahanbinaan IFAD yang terdapat pada Kelurahan Maro dan Kelurahan Samkai DistrikMerauke Kabupaten Merauke.Hasil yang diperoleh dari penelitian ini adalah melakukan penetrasi pasar denganspesifikasi strategi berdasarkan matriks QSPM yaitu memaksimalkan jumlah produkyang dipasarkan dengan memanfaatkan sarana dan prasarana yang ada sepertimengoptimalkan rumah niaga, rumah kemasan, kios-kios sayur, warung-warung,toko dan swalayan sebagai tempat pemasaran, dengan total alternatif skor sebesar12,82.
Strategi Pemasaran Bakso Ikan Binaan IFAD di Kabupaten Merauke Gesang Rizki Gumelar; Maria Magdalena Diana Widiastuti; Marthen A.I. Nahumury
Jurnal Agribisnis Musamus Vol 4 No 1 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4183

Abstract

This study aims to identify the factors that are strengths, weaknesses, opportunities and threats and to formulate appropriate strategies that can be used for marketingIFAD fish balls using the SWOT matrix, IE matrix and QSPM matrix. The researchwas carried out in 4 processing groups assisted by IFAD located in Maro Village andSamkai Village, Merauke District, Merauke Regency.The results obtained from this study are market penetration with strategy specifications based on the QSPM matrix, namely maximizing the number ofproducts marketed by utilizing existing facilities and infrastructure such asoptimizing commercial houses, packaging houses, vegetable stalls, stalls, shops andsupermarkets as marketing place, with a total alternative score of 12.82
Analisis Kelayakan Usaha Jagung Manis Bakar Dan Rebus Pada Industri Rumah Tangga Rati Ningsih Hawurubun; Untari Untari; Marthen A.I. Nahumury
Jurnal Agribisnis Musamus Vol 2 No 2 (2020): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.2987

Abstract

The purpose of this study is how much profit rate from the business of roasted and boiled sweet corn and whether the business of roasted and boiled sweet corn is feasible. This research was conducted in Marga Mulya Village, Semangga District, Merauke Regency. Samples of 10 businesses of sweet and roasted sweet corn industry. Data analysis uses cost analysis, revenue, revenue, profitability and business feasibility. The results show a profit level of Rp.5,241,279 / month, so that the roasted and boiled sweet corn business is profitable. Analysis of the R / C feasibility level of 1,360, NPV (Net Present Value) has a value greater than zero, which is Rp. 190,832,954.2 and the Net B / C value ratio (Benefit Cost Ratio) obtained is equal to (1.52) years, so that the business of roasted sweet corn and stew is feasible to be undertaken. Keywords: industry; household; income; appropriateness
Co-Authors Gesang Rizki Gumelar Maria Magdalena Diana Widiastuti Rati Ningsih Hawurubun Untari Untari