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All Journal UNEJ e-Proceeding Jurnal Istiqro' IJEBD (International Journal Of Entrepreneurship And Business Development) BENING Jurnal Terapan Manajemen dan Bisnis Wiga : Jurnal Penelitian Ilmu Ekonomi Homeostasis: Jurnal Mahasiswa Pendidikan Dokter Dunia Keperawatan Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Fauzan Muttaqien
Institut Teknologi Dan Bisnis Widya Gama
Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Istiqro'

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Pengaruh Sikap Dan Persepsi Terhadap Loyalitas Pelanggan Produk Aqua Di Agen Di Kecamatan Candipuro Kabupaten Lumajang Fauzan Muttaqien; Sukma Ardi Firmandita
Jurnal Istiqro Vol 4 No 2 (2018): Juli 2018
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

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Abstract

This study aims to determine the effect of attitudes and perceptions on customer loyalty of drinking water in the packaging of Aqua brand on Aqua agent in Candipuro subdistrict partially and simultaneously. The method used in this research is multiple linear regression. This research is a quantitative research by finding associative association that is causal or research that is asking about the relationship between two or more variables and causality. The analysis used in this research is multivariate analysis that is multiple linear regression analysis consist of 2 (two) independent variable and 1 (one) dependent variable, then sample size taken 10x3 variable = 30 sample member. Sampling method used in this research is non-probability sampling with purposive sampling technique. Meanwhile, the coefficient of determination (R Square) obtained is 0.383. This means 38.3% loyalty can be explained by attitude and perception variables, while the remaining 61.7% loyalty is influenced by other variables not examined in this study. Limitations of this study is to examine the effect of attitude and perception on customer loyalty, while other variables that can influence customer loyalty are expected to be investigated by the next researcher.
Co-Authors Abrori, Imam Ahmad Husairi Ainun Jariah Azma Rozida Dona Marisa Huldani Huldani Khoirul Ifa Muhammad Farid Adlirrahman Mutia Rahmah Nawangsih, Nawangsih Riza Bachtiar Sulistyan Rizky Nabila Febriani Siti Kaidah Sukma Ardi Firmandita Via Lailatur rizki