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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi
Moh. Rifaldi Akbar
Universitas Bhayangkara Jakarta Raya
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Orientalism and western hegemony in fashion brand's social media advertisements Syahrul Hidayanto; Moh. Rifaldi Akbar
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3212

Abstract

The relentless technology development nowadays has encouraged people worldwide to innovate in things, one of them being advertisements. Although the traditional media is not to be replaced anytime soon, numerous brands are currently establishing social media as a promotional platform by maximizing their social network advertising through various strategies. For example, they use foreign models or celebrities as their brand ambassadors. This strategy, however, ironically brushes off local models and celebrities as potential human resources. Due to this case, this study aims to comprehend fashion brands’ social media advertising strategies by focusing on the background of foreign model preferences. This study uses a qualitative approach and a data-collection technique of in-depth interviews with three owners of professional fashion brands. The results point out that fashion brands prefer foreign models to the local ones as their ambassadors to follow the popular trends, deliver lush visuals, and build a professional, modern, and high-qualified image for the brand and products. Moreover, it is common for Indonesians to disparagingly perceive local brands, as they rather deem local materials and designs below standard. Consequently, this deep-rooted perception successfully perpetuates the socio-cultural hegemony among various practices, including social media advertising and marketing.
Virtual Court Communication Implementation: Studies on the Implementation of Online Criminal Trials in Courts Aan Widodo; Slamet Pribadi; Wa Ode Sitti Nurhaliza; Moh. Rifaldi Akbar
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol 23, No 1 (2024): PENA JUSTISIA
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i2.3516

Abstract

Communication in law enforcement that was previously conducted face-to-face is now transformed into electronic-based trials through the support of technology and the internet. Various problems arose during this trial process, specifically regarding infrastructure support, digital literacy, and user technology which are still unequal. This study aims to describe Virtual Trials in Courts from a communication perspective through queries on: (1) how virtual trials are carried out in court, and (2) what are the law enforcement’s challenges in implementing online trials in the Bekasi regency. Researchers conducted interviews with 6 informants, carried out online data searches, and made observations. The results of this study show that the implementation of virtual trials at the Bekasi Regency District Court is a form of supporting an affordable, fast, and simple justice system for the community through media conferences. For the law enforcers, virtual trials have advantages and disadvantages in implementation. The advantages of virtual trials are a form of innovation in the justice system that allows the parties involved in trials without having to be physically present in the courtroom, so there is no need for additional costs. While the weaknesses of virtual trials are related to (1) the validity of examining material or evidence in court, which could not be conducted directly, and(2) the inability of thorough information interpretation due to network constraints. Trial implementation has several limitations as challenges to effective trial implementation, including technology and infrastructure limitations, accessibility limitations, limited interaction between the parties involved, data security limitations, and limited supervision.
Virtual Court Communication Implementation: Studies on the Implementation of Online Criminal Trials in Courts Aan Widodo; Slamet Pribadi; Wa Ode Sitti Nurhaliza; Moh. Rifaldi Akbar
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol 23, No 1 (2024): PENA JUSTISIA
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i2.3516

Abstract

Communication in law enforcement that was previously conducted face-to-face is now transformed into electronic-based trials through the support of technology and the internet. Various problems arose during this trial process, specifically regarding infrastructure support, digital literacy, and user technology which are still unequal. This study aims to describe Virtual Trials in Courts from a communication perspective through queries on: (1) how virtual trials are carried out in court, and (2) what are the law enforcement’s challenges in implementing online trials in the Bekasi regency. Researchers conducted interviews with 6 informants, carried out online data searches, and made observations. The results of this study show that the implementation of virtual trials at the Bekasi Regency District Court is a form of supporting an affordable, fast, and simple justice system for the community through media conferences. For the law enforcers, virtual trials have advantages and disadvantages in implementation. The advantages of virtual trials are a form of innovation in the justice system that allows the parties involved in trials without having to be physically present in the courtroom, so there is no need for additional costs. While the weaknesses of virtual trials are related to (1) the validity of examining material or evidence in court, which could not be conducted directly, and(2) the inability of thorough information interpretation due to network constraints. Trial implementation has several limitations as challenges to effective trial implementation, including technology and infrastructure limitations, accessibility limitations, limited interaction between the parties involved, data security limitations, and limited supervision.
Co-Authors Aan Widodo Slamet Pribadi Syahrul Hidayanto Wa Ode Sitti Nurhaliza