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Lina Anggraini
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Agriculture, Biological Sciences & Forestry Other

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Strategi Kemitraan di PT. DIF Nusantra dan Bali Fresh Female Farmers Group (BFFFG) di Desa Kedisan, Kecamatan Kintamani, Kabupaten Bangli, Bali. Lina Anggraini; Arti Yusdiarti; Wini Nahraeni
JURNAL AGRIBISAINS Vol. 3 No. 1 (2017): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.776 KB) | DOI: 10.30997/jagi.v3i1.1028

Abstract

This study was aimed to identify internal and external factors in BFFFG, develope alternative strategies to conduct SWOT analysis. The study was done in Kedisan Village, KintamaniDistrict, Bangli Regency, Bali. Data were collected for 4 months from 12 June to 2 October 2006 through direct interview by using open questionnaires and discussion. IFE, EFE, andSWOT analysis. Based on the results of SWOT analysis, strategies were developed. These included introducing ”Bali Fresh” products to areas outside Bali island, maintaining thecompany’s marketing strategies, and utilizing abandoned vegetables to open new opportunity for the company. Several recommendations given were : the establishment of kindergarten for children of partner farmers, adding more young labors, transparency on harvested product price. For PT DIF Nusantara, it was recommended that new consumers be sought in order to reduce wasted vegetables.Keywords: Strategy, Working time allocation, SWOT
Co-Authors Arti Yusdiarti Wini Nahraeni