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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Abdimas Sangkabira PRAGMATIS Jurnal Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat
Fadilla Purwitasari
Universitas Wijaya Kusuma Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PEMASARAN DIGITAL PADA UMKM BATIK DI WILAYAH PAKISAJI, KABUPATEN MALANG Ricky Angga Ariska; Santirianingrum Soebandhi; Fadilla Purwitasari
Jurnal Abdimas Sangkabira Vol. 2 No. 1 (2021): Jurnal Abdimas Sangkabira, Desember 2021
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v2i1.64

Abstract

Pemasaran produk merupakan salah satu permasalahan klasik yang dihadapi oleh para pemilik usaha, terutama yang termasuk dalam UMKM. Salah satu strategi yang dapat dilakukan pada masa pandemi ini adalah dengan mengikuti perkembangan teknologi. Salah satu bentuk promosi yang mengikuti adaptasi teknologi adalah dengan menggunakan promosi digital. Bentuk promosi digital telah banyak dilakukan oleh para pelaku UMKM, namun banyak pengusaha yang belum mengetahui tentang aplikasi apa saja yang bisa digunakan untuk melakukan pemasaran secara online.Kegiatan pengabdian masyarakat ini berupa sosialiasi mengenai strategi dan aplikasi apa saja yang dapat digunakan sebagai media pemasaran bagi pelaku UMKM Batik di wilayah Pakisaji, Kabupaten Malang. Pelatihan akan diberikan dalam dua langkah yang terdiri dari pemberian materi dan penjabaran contoh-contoh aplikasi yang dapat digunakan sebagai media pemasaran.
DIGITAL MARKETING CHANNELS IN MICRO, SMALL AND MEDIUM ENTERPRISES IN SURABAYA CITY Ricky Angga Ariska; Fadilla Purwitasari; Renta Yustie
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4643

Abstract

This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The data collection method used structured interviews. The object of this research is MSMEs in the city of Surabaya. Determination of the research sample using the purposive sampling technique. Digital marketing has a positive impact on the marketing activities of MSMEs. The perceived positive impact is in terms of flexibility and efficiency. With digital marketing, marketing activities can be done anywhere and without bringing products to be shown to consumers. This is very helpful for MSMEs in their marketing activities. Digital marketing can also reduce the costs incurred for marketing activities. However, digital marketing requires an internet connection, and respondents stated that the expenses incurred were for internet quotas or internet subscriptions.
Consumer Intention To Switch From Conventional Money To E-Money Ricky Angga Ariska; Johan Paing Heru Waskita; Fadilla Purwitasari
PRAGMATIS Vol 4, No 2 (2023): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i2.3406

Abstract

The development of electronic payments, also known as non-cash transactions, is greatly influenced by advances in technological development and changes in people's lifestyles. Currently, the development of non-cash payment instruments is running very rapidly and has a big impact on buying and selling transactions. With the support of increasingly advanced technology, people who use and provide non-cash payment system services are continuously looking for alternative non-cash payment instruments that are more efficient and safe. This research discusses the factors that influence consumers in switching from using conventional money to e-money. Research subjects are people who have e-money and have made transactions using e-money. The research object is all types of e-money used in Indonesia legally according to Indonesian regulations. The variables used in this research are Compatibility Factor, Convenience Factor, and Perceived Content Factor. The sample was determined using purposive sampling with the criteria of students at the Faculty of Economics and Business, Universitas Wijaya Kusuma Surabaya who had an e-money account and had made transactions using e-money at least 3 times. The number of research samples was determined using the Slovin sample calculation. This formula takes into account the known population size. The research sample used was 100 respondents. The analysis techniques used in this research are Validity Test, Reliability Test, Multiple Linear Regression Model Analysis, F Test, and t Test. In the data processing that has been carried out, Compatibility and Perceived Content have an influence in the same direction as Intention to Switch. Meanwhile, Convenience has an influence that is not in the same direction as Intention to Switch. The results of the hypothesis test show that the significant value of Compatibility is 0.000. Convenience is 0.666. Perceived Content is 0.000. This value shows that Compatibility and Perceived Content have an influence on switching behavior to e-money, while Convenience has no influence on switching behavior to e-money.
Penyuluhan Pengembangan Karakter Anak Usia Dini Melalui Literasi Keuangan Dan Aspek Lingkungan Pada Guru Di TK/SD Islam Restu Ibu Di Kecamatan Sukun, Kota Malang Sarah Yuliarini; Fadilla Purwitasari; Ricky Angga Ariska
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.4723

Abstract

Literasi aspek lingkungan dan keuangan perlu ditanamkan pada anak sejak usia dini adalah untuk mendukung sekolah dalam bertransformasi dari kurikulum 2013 ke Merdeka Belajar dan model pola asuh (parenting) terkait konsumsi sumber daya karena dua hal ini merupakan dua keping uang yang saling berkaitan, efisiensi penggunaan sumber daya (energi dan air), dampak lingkungan pada alokasi keuangan rumah tangga. Dampak pola asuh yang kurang lengkap terkait dua hal di atas menyebabkan kurang percaya diri individu dalam perencanaan keuangan pada saat dewasa dan kurang sensitif terhadap lingkungan hidupnya. Tujuan penyuluhan literasi pada anak-anak tingkat TK dan SD untuk penunjang pengembangan kurikulum Merdeka Belajar Tingkat TK dan SD mencakup kompetensi dan karakter.
Co-Authors Johan Paing Heru Waskita Renta Yustie Ricky Angga Ariska, Ricky Angga Sarah Yuliarini, Sarah Soebandhi, Santirianingrum