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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Social Science
Nerys Lourensius Tarigan
STIE IEUpaweda, Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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PENGUATAN STRATEGI PEMASARAN USAHA KECIL MENENGAH SEBAGAI UPAYA KEBANGKITAN INDUSTRI KECIL DARI PANDEMI COVID-19 Edy Prayitno; Nerys Lourensius Tarigan; Wahyu Eka Priana Sukmawaty; Uyuunul Mauidzoh; Deborah Kurniawati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5: Oktober 2021
Publisher : Bajang Institute

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Abstract

Pandemi Covid-19 telah memberikan dampak negatif bagi perekonomian dunia secara umum, termasuk UKM di Indonesia. Lebih dari 88% usaha mikro, kecil dan menengah (UMKM) mengalami penurunan margin keuntungan selama masa pandemi hingga Agustus 2020. Pelaku UMKM harus memiliki strategi untuk tetap bertahan di tengah dan pasca pandemi Covid-19. Kajian ini mencoba membahas berbagai langkah yang bisa dilakukan UMKM untuk bangkit dan aktif kembali dari krisis di masa pandemi Covid-19. Dalam hal ini, peningkatan kualitas produk dan perluasan pasar menjadi hal yang penting untuk dilakukan. Penelitian ini dilakukan dengan mengambil kasus UKM yang bergerak di bidang industri kain tenun lurik tradisional. Hasil yang diperoleh menunjukkan bahwa UKM dapat menambahkan 3 varian motif baru yang memiliki hak cipta. Perluasan pasar online juga berdampak positif dengan meningkatkan omzet sebesar 20%. Dampak positif ini diperkirakan akan terus meningkat ketika pandemi Covid-19 berakhir dan kemampuan ekonomi masyarakat kembali meningkat
THE IMPACT OF THE COVID-19 PANDEMIC AND THE EFFORT OF MSME RESURRECTION IN INDONESIA Edy Prayitno; Nerys Lourensius Tarigan; Wahyu Eka Priana Sukmawaty; Uyuunul Mauidzoh; Deborah Kurniawati
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.1137

Abstract

The COVID-19 pandemic has had a negative impact on the global economy, including Indonesia. The main victims of the COVID-19 outbreak are micro, small and medium enterprises (MSMEs). This article aims to examine the impact of the Covid-19 pandemic on MSMEs and provide recommendations that can be done to reduce business losses, survive the crisis and accelerate recovery. MSMEs were negatively affected by the Covid-19 pandemic in terms of sales, income, profits, and cash flow of business owners. MSME actors must adapt by reducing production, and reducing the number/hour of employees. More than that, product quality improvement and market expansion are important things to do. The majority of MSMEs (82.9%) in Indonesia have been negatively affected by this pandemic. Various policy recommendations were put forward to reduce the bad impact of the outbreak on MSMEs.
Co-Authors Deborah Kurniawati, Deborah Edy Prayitno Uyuunul Mauidzoh Wahyu Eka Priana Sukmawaty