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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

PERAN PEMUDA DALAM MEMBANGUN CITRA PARIWISATA HALAL DI DESA SETANGGOR Busaini Busaini; Baiq Handayani Rinuastuti; Feriyadin Feriyadin; Andrian Wijanarko; Khairul Amri Assidiq; Lalu Ardian Hadinata; Sintiar Rahmaningsih
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (841.44 KB) | DOI: 10.29303/jmm.v9i3.574

Abstract

The process of building the image of Halal tourism is inseparable from the participation of youth in providing Halal hospitality services to tourists based on Islamic values that are believed by the wider community as their local characteristics (authenticity). This study aims to reveal the role of youth in building the image of Halal tourism in terms of the perspective of producers (suppliers) or people who present local service products according to Islamic values that are believed to be. This study uses a qualitative descriptive phenomenology approach. Data obtained through observation and in-depth interviews with 5 tourism activists including 2 adult groups such as; Pokdarwis Chairperson, Pokdarwis treasurer, and 3 youth groups involved in the Sekartije pokdarwis management. The results show that young people who are members of Pokdarwis Sekartije Desa Setanggor as destination managers have started to have awareness to maintain and realize the image development of Halal tourist destinations by making it easier for tourists to get Halal tourism products and service facilities in Setanggor Village, which are supported by Halal habits (Halal practice) that have become the needs of the villagers.
PENGEMBANGAN PARIWISATA HALAL DESA SETANGGOR Feriyadin Feriyadin; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1038.769 KB) | DOI: 10.29303/jmm.v10i1A.628

Abstract

Setanggor tourism managers make halal tourism as a new innovation in the development of tourist villages. The value of Islamic law as a reference for the development of halal tourism in Setanggor Village. However, in the development of the tourism industry in Setanggor Village, it is inseparable from the challenges, namely the low participation of youth at the planning and decision-making stages to develop tourism, and youth prefer to seek income outside their area because of economic conditions in the village are not yet supported, so local youth are less participating in developing tourism in the environment. This shows that the readiness of human resources (especially youth) in developing halal tourism is still inadequate. The research data were analyzed using a qualitative approach through in-depth interviews, direct observation, and documentation support related to the research objectives. In-depth interviews were conducted with 6 Tourism Managers and 1 Head of Setanggor Village, then the interview data were recorded and continued with analysis using content analysis.The results of this study indicate that the management of the Setanggor tourism village offers a unique travel experience by enjoying natural attractions; arts-cultural attractions; local food attractions; and halal tourist attractions. The tour packages offered as tourism products are local activities, nature, and the unique traditions / culture of the Muslim community in Setanggor tourist destinations as an effort to attract domestic tourists and foreign tourists, both Muslim and non-Muslim. The presence of Halal tourism concept in the development of tourism in Setanggor Village is an effort to foster an entrepreneurial spirit in tourism and cultural preservation of the local community whose activities are inseparable from religious factors, namely Islam.Keywords:Halal Tourism, Tourism Village, Setanggor Village.