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All Journal IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal Of Management Science (JMAS) Journal of Research in Business, Economics, and Education Enrichment : Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Pelitabangsa Central Community Development Journal
Nur Aeni
Universitas Pelita Bangsa
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Journal : Journal Of Management Science (JMAS)

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Analysis of scarlett product purchase decisions to consumers in Cikarang through product quality, prices and promotions Agustini Tanjung; Nur' Aeni
Junal Ilmu Manajemen Vol 5 No 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to find out how the influence of product quality, price and promotion on purchasing decisions for scarlett products in Cikarang. This study uses quantitative analysis methods, namely research using numbers and statistical analysis. The method used in this study uses partial regression analysis (Partial Least Square/PLS) assisted by SmartPLS 3.0 software. Based on the results of research that has been carried out that product quality has a positive and significant effect on purchasing decisions. This is supported by the results of hypothesis testing T-Statistics 1.967 than T-table which is 4.466 with an effect of 0.275 and P-value > 0.05 of 0.000. Price has a positive and significant effect on purchasing decisions, this is supported by the results of hypothesis testing T-Statistics > than T-table which is 2.480 or 1.967 with an effect of 0.275 and P-value > 0.05 of 0.219. promotion has a positive and significant effect on purchasing decisions. This is supported by the results of hypothesis testing TStatistics > than T-table, which is 5.711 (1.967) with an effect of 0.077 and P-value > 0.05 of 0.000.
Co-Authors Agustini Tanjung Akbar Sayudi Dadang Heri Kusumah Daspar Daspar Heri Gatot Kuswanto Maya Tri Lestari Miftakul Huda Muhamad Ekhsan Nani Hartati Nasrun Baldah Nining Yurista Prawitasari, S.H.,M.H. Primaraga Sumantri Indra Wicaksana Rahmat Hidayat Rismawati Sinta S. Heriyanti Tan, Emmelia Titania Agrelia Wiji Saputri Yunita Ramadhani Ratnaningsih DS, Yunita Ramadhani