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FAKTOR YANG MEMPENGARUHI MINAT ADOPSI E-COMMERCE DAN PENGARUHNYA PADA TINGKAT PENJUALAN UMKM DI SURAKARTA nuramalina nuramalina
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 1 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i1.1485

Abstract

Today, the e-commerce use is increasingly popular. Especially with the Covid-19 pandemic, which make many consumers start using e-commerce. To deal with it, MSME needs to adopt e-commerce in order to be able to survive during Covid-19 pandemic. This study aims to analyze factors that influence the adoption of e-commerce using Unified Theory of Acceptance and Use of Technology (UTAUT) model and its effect on the level of sales of MSMEs. The sample in this study were 100 MSME in Surakarta. Data processing using SPSS. The results show that performance expectancy, effort expectancy, social influences, and facilitating conditions have an influence on e-commerce adoption, but partially only social influences have influence on e-commerce adoption. Furthermore, the adoption of e- commerce has an influence on the level of sale
THE ROLE OF PROFITABILITY IN MEDIATING CAPITAL STRUCTURE, AND FIRM SIZE ON FIRM VALUE MEDIATED BY PROFITABILITY Sajiwo Tri Prakoso; Diana Pramudya Wardhani; Nur Amalina; Civi Erikawati; Chandra Wisnu Utomo
International Journal of Social Science Vol. 1 No. 5: February 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i5.1326

Abstract

This study aims to examine the effect of capital structure and firm size on profitability and firm value. The total population and sample are 32 real estate property companies listed on the Indonesia Stock Exchange. The data is taken from secondary data listed on the IDX from the financial statements of www.idx.com. The data analysis technique in this study used multiple regression analysis and was expanded with path analysis. From the results of regression testing, it can be concluded as follows: Capital structure has a negative and significant effect on profitability, while firm size has a positive and significant effect on profitability. Partially, capital structure and profitability have a positive and significant effect on firm value, while firm size has a negative and insignificant effect. Profitability has a positive and significant effect on firm value. Profitability as an intervening variable does not mediate the relationship between capital structure and firm size with firm value shown from t arithmetic which is smaller than t table Sobel test.