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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2)
Sakti Brata Ismaya
Respati Indonesia University, Indonesia
Humanities Economics, Econometrics & Finance Education Other

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OPTIMIZATION OF DISTRIBUTION CHANNELS IN THE MARKETING OF SAVE AND ENVIRONMENTALLY FRIENDLY DETERGENTS (DELTAMAT) MSMEs IN CIMANGLID VILLAGE, BOGOR REGENCY Sakti Brata Ismaya; Titus Indrajaya; Hammad Bawazir; Diva Yolanda Septa
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.52

Abstract

The development of technology and industry makes people more honed and skilled in finding an added value in the products they produce. MSMEs, which are one of the pillars of the Indonesian economy, can present environmentally friendly products and replace other similar products. Cleaners, such as soap and detergent, are one of the people's needs that are routinely purchased. Detergent is a further innovation from soap because it has better washing power and is not affected by the mineral content in the water. The ability of producers, especially those who are serious about producing environmentally friendly products, must be balanced with appropriate marketing strategies. One that can use is the distribution channel to bring the product closer to the final consumer. With efforts to produce quality products and balanced with appropriate marketing strategies, MSME products can also grow and compete with other products that are already present and dominate the market
ASITA'S IN MANAGEMENT OF TRAVEL AGENCY IN SOUTHERN TANGERANG AS CULTURAL TOURISM BUSINESS OPPORTUNITIES IN THE ERA OF DIGITALISATION Sakti Brata Ismaya; Ani Nuraini; Titus Indrajaya; Sri Yulianti; Eros Rosmiati; Hammad Bawazir; Ignatius Erik Sapta Yanuar
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.71

Abstract

Many travel agency business owners face a tourism industry crisis that has not improved in the last two decades due to the effects of the covid 19 outbreak, which has been the focus of community service efforts in recent years. The South Tangerang ASITA community, in conjunction with the South Tangerang City Tourism Office (Dispar), recently hosted a Travel Agency (BPW) Training and deliberations on the Tangerang Association of The Indonesia Tour & Travel Agencies (ASITA) branch as part of efforts to revitalise the city's tourism industry during the current endemic period. Southern Tangerang also cooperates with Universitas Respati Indonesia and LSP WHI. This training event proves that ASITA South Tangerang is ready to exist again as an entry point for Banten tourism and alternative tourism for residents and foreign tourists. As a result, ASITA is reaching out to travel agents to explore online travel business opportunities in this age of rapid digitalisation together. South Tangerang's tourist attractions are evidence of the region's appeal to domestic and international travellers; seizing this opportunity, ASITA members have relaunched their tour and travel agency. South Tangerang City's tourism industry players need to get creative in the face of digital disruption if they want to grow their enterprises and thrive in the emerging market conditions. Tourism marketing management has undergone significant transformations to adapt to the digital age. South Tangerang City's government, hotels, gastronomic SMEs, the Creative Economy, and ancillary service providers are all working together to boost the quality of their human resources in the tourism sector. Then, employ digital tourism for more proactive advertising and to maintain infrastructure on access to tourist destinations and communities near tourist destinations
Co-Authors Ani Nuraini Diva Yolanda Septa Eros Rosmiati Hammad Bawazir Ignatius Erik Sapta Yanuar Sri Yulianti Titus Indrajaya