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Analisis Variabel Spesifik Bank Terhadap Price Earning Ratio, Stock Return dan Bank Performance Hammad Bawazir; Mariati Tamba; Tina Rosa; Arif Haryana
JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 1 (2022): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v12i1.1766

Abstract

Kondisi pandemi membuat daya beli masyarakat menurun yang berakibat pada menurunnya tingkat penyaluran kredit ke masyarakat. Kredit macet meningkat seiring dengan berkurangnya pendapatan masyarakat akibat pembatasan. Bank yang mengandalkan pendapatannya dari bunga dan fee atas kredit harus mencari cara agar kesehatannya terjaga. Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel spesifik bank yang meliputi aspek likuiditas, rasio hutang dan resiko kredit terhadap price earning ratio yang merupakan persepsi investor terhadap perusahaan dengan variabel mediasi stock return dan bank performance. Populasi penelitian ini adalah perusahaan perbankan yang berada di index LQ45 pada BEI periode 2017-2020 sebanyak 7 perusahaan dengan kriteria sampling menggunakan purposive sampling sebanyak 5 perusahaan (BCA, BNI, BRI, BTN dan Mandiri). Penelitian menggunakan data panel dengan time series sebanyak 8 semester (penelitian semiannual). Teknik analisis menggunakan analisis regresi linear berganda menggunakan eviews dan dimulai dengan uji permodelan, uji asumsi klasik dan uji hipotesis. Hasil penelitian menunjukkan likuiditas tidak berpengaruh terhadap stock return dan bank performance, dan berpengaruh secara langsung kepada price earning ratio (PER). Rasio hutang hanya tidak berpengaruh terhadap stock return. Resiko kredit berpengaruh terhadap stock return, bank performance dan PER. Variabel mediasi hanya mampu memediasi resiko kredit melalui bank performance. Variabel spesifik bank mampu mempengaruhi PER secara langsung, akan tetapi ketika melalui mediasi hanya resiko kredit yang tetap berpengaruh. Penelitian selanjutnya disarankan menambah variabel spesifik bank seperti CAMELS (capital, asset quality, management, earnings, liquidity, sensitivity to market risk).
Analisis Pengaruh Kebijakan Hutang Terhadap Kinerja Keuangan Perusahaan Ani Nuraini; Hammad Bawazir; Ahmadun Ahmadun
JURNAL ADMINISTRASI & MANAJEMEN Vol 9, No 2 (2019): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v9i2.456

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kebijakan hutang terhadap kinerja keuangan perusahaan dengan menggunakan 8 sampel perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia dan masuk dalam indeks LQ45 pada rentang tahun 2015-2017. Kebijakan hutang diproksikan menggunakan hutang jangka pendek, hutang jangka panjang, dan total hutang. Sementara kinerja keuangan diproksikan menggunakan Return On Equity(ROE). Penelitian ini juga menggunakan dua variabel control, yakni ukuran perusahaan dan pertumbuhan penjualan.Kata Kunci : ROE, Short Term Debt, Long Term Debt, Total Debt, Kinerja Keuangan, Kebijakan Hutang
OPTIMIZATION OF DISTRIBUTION CHANNELS IN THE MARKETING OF SAVE AND ENVIRONMENTALLY FRIENDLY DETERGENTS (DELTAMAT) MSMEs IN CIMANGLID VILLAGE, BOGOR REGENCY Sakti Brata Ismaya; Titus Indrajaya; Hammad Bawazir; Diva Yolanda Septa
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i1.52

Abstract

The development of technology and industry makes people more honed and skilled in finding an added value in the products they produce. MSMEs, which are one of the pillars of the Indonesian economy, can present environmentally friendly products and replace other similar products. Cleaners, such as soap and detergent, are one of the people's needs that are routinely purchased. Detergent is a further innovation from soap because it has better washing power and is not affected by the mineral content in the water. The ability of producers, especially those who are serious about producing environmentally friendly products, must be balanced with appropriate marketing strategies. One that can use is the distribution channel to bring the product closer to the final consumer. With efforts to produce quality products and balanced with appropriate marketing strategies, MSME products can also grow and compete with other products that are already present and dominate the market
ASITA'S IN MANAGEMENT OF TRAVEL AGENCY IN SOUTHERN TANGERANG AS CULTURAL TOURISM BUSINESS OPPORTUNITIES IN THE ERA OF DIGITALISATION Sakti Brata Ismaya; Ani Nuraini; Titus Indrajaya; Sri Yulianti; Eros Rosmiati; Hammad Bawazir; Ignatius Erik Sapta Yanuar
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.71

Abstract

Many travel agency business owners face a tourism industry crisis that has not improved in the last two decades due to the effects of the covid 19 outbreak, which has been the focus of community service efforts in recent years. The South Tangerang ASITA community, in conjunction with the South Tangerang City Tourism Office (Dispar), recently hosted a Travel Agency (BPW) Training and deliberations on the Tangerang Association of The Indonesia Tour & Travel Agencies (ASITA) branch as part of efforts to revitalise the city's tourism industry during the current endemic period. Southern Tangerang also cooperates with Universitas Respati Indonesia and LSP WHI. This training event proves that ASITA South Tangerang is ready to exist again as an entry point for Banten tourism and alternative tourism for residents and foreign tourists. As a result, ASITA is reaching out to travel agents to explore online travel business opportunities in this age of rapid digitalisation together. South Tangerang's tourist attractions are evidence of the region's appeal to domestic and international travellers; seizing this opportunity, ASITA members have relaunched their tour and travel agency. South Tangerang City's tourism industry players need to get creative in the face of digital disruption if they want to grow their enterprises and thrive in the emerging market conditions. Tourism marketing management has undergone significant transformations to adapt to the digital age. South Tangerang City's government, hotels, gastronomic SMEs, the Creative Economy, and ancillary service providers are all working together to boost the quality of their human resources in the tourism sector. Then, employ digital tourism for more proactive advertising and to maintain infrastructure on access to tourist destinations and communities near tourist destinations
ANALYSIS OF PRODUCT QUALITY AND PRODUCT INNOVATION ON CONSUMER LOYALTY OF CONVECTION COMPANIES Nurminingsih; Rahayu Somalua; Mei Supriyani; Hammad Bawazir
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i4.754

Abstract

In today's competitive marketplace, businesses face the ongoing challenge of fostering consumer loyalty to sustain their market presence and growth. The purpose of this study is to examine the effect of Product Quality and Product Innovation on Consumer Loyalty of Fizzul Putra Mandiri Convection in Jombang Regency. The study population consists of consumers from Fizzul Putra Mandiri Convection in Jombang Regency, specifically regular customers. This research employs a quantitative approach, with a fixed sample size of 85 regular consumers. Drawing from information provided by Fizzul Putra Mandiri Convection, the sampling method utilizes the saturated sample technique, encompassing the entire population as respondents. Data were collected through a questionnaire and processed using the Structural Equation Model (SEM) with SmartPLS 3 software. The results revealed that product quality had an insignificantly positive effect on consumer loyalty. This suggests that higher product quality is associated with increased consumer loyalty, though the effect is not statistically significant. In other words, a minor increase in product quality leads to a slight rise in consumer loyalty, and a slight decrease in product quality results in a slight decrease in consumer loyalty. Conversely, product innovation significantly and positively influences consumer loyalty, indicating that higher levels of product innovation led to higher consumer loyalty, while lower levels of product innovation result in lower consumer loyalty. Additionally, the study demonstrates a positive and significant correlation between product quality and product innovation. This suggests that higher product quality is linked to greater product innovation, whereas lower product quality is associated with reduced product innovation.
Pengaruh Konten dan Copywriting Instagram Terhadap Brand Awareness dan Keputusan Pembelian Ibrahim Khalil; Muchsin Saggaff Shihab; Hammad Hammad
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3483

Abstract

Studi ini bertujuan untuk menganalisis pengaruh konten dan copywriting terhadap brand awareness dan keputusan pembelian. Penelitan ini menggunakan metode survey dengan teknik wawancara dan metodologi kuantitatif. Pengolahan data pada penelitian ini dengan menggunakan sem (structural equation modelling) dengan bantuan aplikasi SmartPLS 3.0. Penelitian ini mengambil sampel dengan menggunakan purposive sampling sejumlah 120 dengan kriteria pemilihan responden dari populasi tak terbatas yang merupakan individu pengguna produk yourdose indonesia. Hasil penelitian ini adalah konten berpengaruh positif dan signifikan terhadap keputusan pembelian pada konsumen yourdose indonesia, konten tidak berpengaruh signifikan terhadap brand awareness pada konsumen yourdose indonesia. Copywriting tidak berpengaruh terhadap keputusan pembelian pada konsumen yourdose indonesia, copywriting berpengaruh positif dan signifikan terhadap brand awareness pada konsumen yourdose indonesia dan brand awareness tidak berpengaruh terhadap keputusan pembelian pada konsumen yourdose indonesia. Kata kunci: Konten, Copywriting, Kesadaran Merek, Keputusan Pembelian
Membangun Kepuasan Pelanggan Jamaah Umroh Melalui Aktivitas Komunikasi Pemasaran dan Persepsi Harga Syafiq Fadlu Rahman; Muchsin Saggaff Shihab; Hammad Hammad
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3482

Abstract

Studi ini bertujuan menganalisis bagaimana komunikasi pemasaran, kualitas layanan, dan persepsi harga memengaruhi kepuasan pelanggan. Dengan menggunakan analisis faktor konfirmatori orde kedua dan partial least square (SOCFA-PLS), penelitian ini melibatkan 856 konsumen yang dipilih secara acak, dengan 90 responden. Temuan menunjukkan bahwa komunikasi pemasaran, kualitas layanan, dan persepsi harga secara signifikan dan sebagian memengaruhi kepuasan pelanggan. Penelitian ini mencapai daya penjelas yang tinggi sebesar 96,1%, mengindikasikan model yang kuat. Memperkuat strategi pemasaran melalui aktivitas komunikasi yang efektif menjadi penting untuk kepuasan. Selain itu, meningkatkan kualitas layanan memainkan peran vital. Persepsi harga, yang mencerminkan keadilan, juga berdampak pada tingkat kepuasan. Penelitian ini menekankan interaksi faktor-faktor tersebut dalam membentuk kepuasan pelanggan, memberikan wawasan berharga bagi bisnis untuk meningkatkan strategi dan pengalaman pelanggan. Kata kunci: Komunikasi Pemasaran, Kualitas Pelayanan, Persepsi Harga, Kepuasan Pelanggan