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All Journal International Journal of Applied Biology Proceeding Simposium Nasional Kelautan dan Perikanan
Sri Suro Adhawati
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Agriculture, Biological Sciences & Forestry Automotive Engineering Earth & Planetary Sciences Energy Environmental Science

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Strategi Pemasaran Bandeng Presto Benny Audy Jaya Gosari; Sitti Fakhriyah; Sri Suro Adhawati; Muhammad Asri Triyadi Saputra
Prosiding Simposium Nasional Kelautan dan Perikanan Vol. 6 (2019): PROSIDING SIMPOSIUM NASIONAL VI KELAUTAN DAN PERIKANAN UNHAS
Publisher : Fakultas Ilmu Kelautan dan Perikanan (FIKP), Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.535 KB)

Abstract

Strategi pemasaran yang tepat dimulai dari evaluasi diri baik secara internal maupun eksternal.Penelitian ini bertujuan untuk mengetahui strategi bauran pemasaran (7P) yang diterapkan diUMKM Tegar Mandiri di Kecamatan Maros Baru Kabupaten Maros. Sampel sebanyak 20 orangyang ditentukan dengan teknik Cluster sampling. Penelitian ini menunjukkan nilai rerata padasetiap aspek pada tanggapan produsen (Internal) : product 3,3 kategori sangat baik, price 3 kategoribaik, place 2,6 kategori baik, promotion 2,5 kategori kurang baik, people 2,5 kategori kurang baik,process 2,8 kategori baik, physical evidence 2,8 kategori baik. Berdasarkan tanggapan konsumenrerata pada setiap aspek (Eksternal): product 3,1 kategori baik, price 3 kategori baik, place 2,6kategori baik, promotion 1,7 kategori tidak baik, people 3 kategori baik, process 3 kategori baik,physical evidence 2,6 kategori baik. Hasil ini menandakan diperlukan sebuah kebijakan yang kuatuntuk memperbaiki strategi pemasaran pada aspek promotion, sehingga diperoleh kemajuan secaramaksimal untuk produsen UMKM Tegar Mandiri.Kata Kunci : Strategi Pemasaran, UMKM Tegar Mandiri, Marketing Mix.
The Productivity of Gillnet Mesh Size as A Substitute for Cantrang in Tamasaju Village, North Galesong District, Takalar Regency Abdalia rusdi; Sri Suro Adhawati; Najamuddin; Sutinah Made; Hamzah; Aris Baso
International Journal of Applied Biology Vol. 6 No. 2 (2022): International Journal of Applied Biology
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/ijab.v6i2.23832

Abstract

The objective of this research was to determine the efficiency and productivity of gillnet mesh size in North Galesong District, Takalar Regency. The type of research was survey research with a quantitative descriptive approach to obtain a sample from a population that describes or explains catch production, productivity, and efficiency of gillnet fishing gear. The population of this research was 40 cantrang fishermen who switch to using gillnet fishing gear in North Galesong District. The sample was all cantrang fishermen who switched to gillnet fishing gear. The sampling method employed in this study was a census sampling strategy, where all members of the population were used as samples. The methods of data collection were questionnaires, observations, and interviews. The results showed that the most efficient gillnet mesh size of the five mesh sizes 1 inch, 1.5 inch, 2 inch, 2.5 inch and 6 inch is the 1.5 inch mesh size with a value of 3.90. The results of the calculation of the productivity of gillnet fishermen in each mesh size has a different value. The highest gillnet productivity was at 1 inch mesh size with a value of 44.40kg/trip, then the lowest productivity was at 2.5 inch mesh size, which was 24.39 kg/trip.
Co-Authors Abdalia rusdi Aris Baso Benny Audy Jaya Gosari Hamzah Muhammad Asri Triyadi Saputra Najamuddin Sitti Fakhriyah Sutinah Made