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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)

Ferdinand Tumewu

Universitas Sam Ratulangi, Manado

Author-ID : 406731

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 24 Documents Claim Missing Document

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CUSTOMER DECISION MAKING IN SELECTING CINEMA USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (CASE STUDY : MANTOS 21, MEGAMALL XXI, CINEMAXX) Lasut, Falincia Fira; Tumewu, Ferdinand
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
Publisher : Sam Ratulangi University

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ABSTRACT Cinema is not only a place for watching, but that also a place for consumers to accomplish their hobby. Customer decision making is the process of making purchase decisions based on cognitive and emotional influences such as impulse, family, friends, advertisers, role models, moods, and situations that influence a purchase. It is important because in understandingÂ customer decision making, we will understand how consumer make the purchase decision, how the process of decision making by customer from searching until selecting the product or service, and also we can know the factors that influence the decision making. This research used quantitative method. Quantitative research seeks to quantify the data. The method used in this research is Analytical Hierarchy Process (AHP). AHP is a method for ranking decision alternatives and selecting the best one given multiple criteria. It allows users to assess the relative weight of multiple criteria or multiple options against given criteria in an intuitive manner. Keywords : Customer Decision Making, AHP (Analytical Hierarchy Process)

THE EFFECT OF CUSTOMER TRUST, BRAND IMAGE, AND SERVICE QUALITY ON CUSTOMER LOYALTY OF AIRLINES E-TICKET SERVICE (A STUDY ON TRAVELOKA) Tumewu, Andreas Markus; Pangemanan, Sifrid; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 487 - 611
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: The development of information technology has now entered the digital era where all forms of information can be accessed so quickly and easily through the mobile. Therefore the people requires a good media that can provide enough information to perform the selection against different types of airlines offer to be used as a tool to support decision making on buying airlines e-tickets,The aims of this study are to analyze the effect of customer trust, brand image and service quality on customer loyalty of Traveloka. This research is causal type of research which uses primary data obtained through questionnaires and uses multiple regression analysis. The population observed is people in Manado who have experiences with Traveloka, The sample size is 100 respondents.The result of this study shows that customer trust has partially affected on customer loyalty, brand image has not partially affected on customer loyalty and service quality has partially affected on customer loyalty. Traveloka should have a good quality based on customer perception not only focus on building their brand image as a site booking number one because it has no significant effect to customer loyalty.Keywords: customer trust, brand image, service quality

BRAND IMAGE AND PERCEIVED QUALITY ON CONSUMER BUYING DECISION OF SAMSUNG MOBILE PHONE IN MANADO Maindoka, Raiza; Lapian, Joyce; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 2 (2014): Jurnal EMBA, HAL 966 - 1089
Publisher : Universitas Sam Ratulangi

Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous effect of brand images and perceived quality of consumer buying decision. This research, the population refers to people in the city of Manado which used mobile phone brand Samsung with sample size as many as 100 respondents. This research used quantitative analyze by using questionnaires and used Multiple Regression Analysis. Result and conclusion show that brand image and perceived quality have significant effect on consumer buying decision while in the case of simultaneous effect. Brand image has a significant partial effect on consume buying decision while perceived quality has no significant partial effect on consumer buying decision and to analyze the simultaneously and partially effect on consumer buying decision, and it is better to use brand image variable to measure consumer buying decision. Therefore, further studies should widen the variables that can potentially effect consumer buying decision and broaden the scope of respondents not only in the region of Manado, but also can use comparative analysis with surrounded cities of Manado. Keywords: brand image, perceived quality, buying decision

INFLUENCE OF BRAND LOYALTY ON CONSUMER SATISFACTION TOWARDS SPORTSWEAR (FUTSAL SHOES) Lodjo, Riefaldo Akwila; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362
Publisher : Universitas Sam Ratulangi

Sportswear has become a common and popular category among young people as it identifies them with a more relaxed lifestyle, greater versatility and comfort. Many companies, especially those in the sportswear industry try to enhance brand loyalty among their customers. The purposes of this research is to know the impact of brand loyalty of sportswear based on customer satisfaction on marketing. This research use quantitative research with Multiple Regressions analysis method by using validity and reliability test to measure the data that had been gathered by the questtionnaire. The result shows that Brand Name, Product Quality, Product Style, and Product Promotion influence have significant impact on Consumer satisfaction towards futsal shoes simultaneously.The marketers of sport wear products must consider about the importance Brand Name, Product Quality, Product Style and Product Promotion, regarding with it in advanced. On the other hand, the owner of sport wear products must also evaluate other important factors that affect the consumer satisfaction in regard to the continuity of the business in the future. Keywords: brand name, product quality, product style, product promotion, consumer satisfaction

PRODUCT ADVERTISEMENT AND BRAND EQUITY EFFECT TO CONSUMER BRAND CHOICE IN MANADO Maramis, Gabriella; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 2 (2014): Jurnal EMBA, HAL 1090 - 1211
Publisher : Universitas Sam Ratulangi

Company is using advertising as a media to offered products, so the product could be known and sold well in the market place. That is why advertising is made as attractive as possible, so that sometimes can be too extravagate, and ignoring the psychological, sociological, ecological, and aesthetic target audience or product being advertised. The aim of this research analysis is using multiple regression and causal research as a tool to gather data and analysis. This study collected 105 respondents data sample of population of people in Manado. The conclusion of this study is the influence of product advertisement and brand image on consumer brand choice, simultaneously and partially are significant. The recommendation of this research result is to increase brand equity the company should expand the brand engagement to the consumer and give more promotion. Â Keywords: product advertising, brand equity, consumer brand choice

PREDICTION OF STOCK RETURN ON BANKING INDUSTRY AT THE INDONESIA STOCK EXCHANGE BY USING MVA AND EVA CONCEPTS Willem, Meigi Fransiska; Saerang, David P. E.; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 470 - 594
Publisher : FEB Universitas Sam Ratulangi Manado

Capital market is a tool that can be used to mobilize funds. To mobilize fund, capital market uses fundamental and technical analysis. In order to support the analysis, Steward (1989), Consultant Management Service in the US, in Astuti (2006), introduced MVA and EVA concepts to be used as measurement of financial performance to overcome the shortcomings of traditional accounting. The objectives of this research are to analyze the effect of MVA and EVA on stock returns of banking industry at Indonesian Stock Exchange. Theories support this research are Stock Return, MVA and EVA. To achieve the objectives, the research method used is associative with multiple regression analysis. The populations used in this study are listed banking industry at Indonesia Stock Exchange (IDX) in 2009 to 2012 with 10 banks as the samples. Results and conclusions are the effect of MVA and EVA to Stock Return do not have significant effect simultaneously; partially, MVA have negative relationship and does not have significant effect on Stock Return, while EVA have positive relationship but does not have significant effect on Stock Return. These indicate that MVA and EVA concept is not appropriate to be used to predict stock returns on banking industry. Perhaps traditional accounting is better to measure than MVA and EVA. This concept can be used in other industries to measure the company performance. Keywords: Stock Return

THE ANALYTICAL HIERARCHY PROCESS (AHP) OF CONSUMER PURCHASE DECISION IN SELECTING BUBBLE TEA SHOP Pangkey, Violita Flamy; Lapian, S.L.H.V Joyce; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2: JE Vol.4 No.2 (2016) Hal. 266-394
Publisher : Universitas Sam Ratulangi

Bubble tea also known as pearl milk tea is a popular Taiwanese tea-based drink invented in Taichung in the 1980s. Nowadays bubble tea shops are really popping up all over the world. Bubble tea shops have mushroomed all around Indonesia over the last few years. In Manado, there are at least three bubble tea brands that are very popular in town, those are Share Tea, Cha Time and Tea Presso. In todayâ€™s era, the effect of the development of business has brought the business into a very tight competition to gain the attention of customers. In order to create a successful business, it is necessary to understand the factors that motivates consumers to make purchases. The purpose of this research are to identify which bubble tea shop that people in Manado prefer the most and to identify which criteria has major influence in selecting bubble tea shop. The method used in this research is Analytical Hierarchy Process (AHP). The main findings of this research are: 1) Based on the overall result that developed using Analytical Hierarchy Process (AHP), Share Tea become the most preferred bubble tea shop by the consumers with score 0.52, followed by Cha Time (0.29) and Tea Presso (019). 2) Among all the criteria, flavour became the major influence or the key consideration for consumers in selecting bubble tea shop. Keywords: consumer purchase decision, analytical hierarchy process

ANALYZING FACTORS OF IN-FLIGHT SERVICES OF GARUDA INDONESIA AND BATIK AIR TOWARDS PASSENGERS SATISFACTION Tulandi, Victor Michael; Tumewu, Ferdinand
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Transportation services play an important role in supporting any activity, of human. Various types of the transportation that we use. Among them, are air transportation or airplane. Talk about the satisfaction of airline passenger, nowadays many airlines competing to provide the best service for the passengers, one of the things that can influence passenger satisfaction is through airline service especially in-flight service. The objective of this research is to identify the factors of in-flight services of Garuda Indonesia and Batik Air that influence passengers satisfaction. The method used in this research is quantitative method by spread out the questionnaire to get the primary data. The population of this research are people in the North Sulawesi in particular Bitung city who ever used the airline services especially Garuda Indonesia and Batik Air with sample as many as 99 respondents. The analysis techniques used to analyze the data is exploratory factor analysis. The results of this research found eight factors, those factors are: in-flight physical environmental, food and beverages, in-flight entertainment service, cabin crew service, in-flight seat comfort, in-flight shopping and aircraft, in-flight reading service, and in-flight safety demonstration. Garuda Indonesia and Batik Air should pay attention to in-flight services and should also seek information related to the desire of passengers so they can provide the best in-flight services for the passengers satisfaction. Keywords: in-flight services, passengers satisfaction

ANALYZING THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON BUYING DECISION HONDA MATIC MOTORCYLES IN MANADO Tamunu, Melvern; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : FEB Universitas Sam Ratulangi Manado

Competition are currently make the company tight competition. Prices and product quality was a thing would influence the buying decision. This study aims to determine the influence of price and product quality on buying decision honda matic motorcyles in Manado. Where the independent variables are price, and the product quality influence the buying decision as the dependent variable. This research used quantitative method. The analytical method used was multiple linear regression analysis. The data used in this research is primary data obtain through the questionnaire. The population in this study is the owner of the Honda motorcycle. Samples are taken from 100 respondents using purposive sampling technique. The results of the study variables price and product quality variables simultaneously against influential buying decision. Companies should improve the image of Honda. Although Honda Matic affordable, but not a cheap bike, so the selling price in the market is maintained. This relates to the market assumptions regarding post-sale price of motorcycles in the market. The company should be able to maintain or even increase quality of the product. Keywords: purchase decision, price, product quality

THE CAUSALITY RELATIONSHIP OF DOW JONES INDUSTRIAL AVERAGE (DJIA) AND NIKKEI 225 TOWARDS JAKARTA COMPOSITE INDEX (JCI) PERIOD 2011 â€“ 2016 Ghiffari, Muhammad Fadhlan; Kindangen, Paulus; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

The openness of information between countries around the world is easier in this Globalization era, one country can share information through the internet as well as the economic condition of a country. A study about how is the influence of DJIA and NIKKEI 225 towards the JCI during 2011 to 2016 may help to identify the factors that make these indices related. The study aims to analyze the change of DJIA and NIKKEI 225 may influence the JCI during 2011 to 2016. The methodology used explanatory research which studying a situation to explain the relationship between variables. The sample used is the index historical data during 2011 to 2016 of the indices. The data analysis method using Grangerâ€™s Causality test with Vector Auto Regressive basis analyzed in EViews 9. The study found that there is no significant influence of DJIA towards the movements of JCI during 2011 to 2016, and NIKKEI 225 was significantly influenced the JCI in the period. There are several factors affecting these results such as trade ties between these countries, currency, foreign exchange reserve and the investment grade which affecting investors investment decision. For further research, the author recommend to add other global indices variables. Keywords: Â Stock Market, DJIA, NIKKEI 225, JCI, IHSG, Vector Auto Regressive, Grangerâ€™s Causality, Indonesia Stock Exchange.

Co-Authors Briando N.V. Walangitan Danang Afif Laksmana, Danang Afif David P. E. Saerang David Paul Elia Saerang Falincia Fira Lasut, Falincia Fira Fallonia Runturambi Felicia Griselda Anis Frederik G. Worang, Frederik G. Friska P.M. Harimu, Friska P.M. Gabriella Maramis Ghiffari, Muhammad Fadhlan Glenny Marselia The Halid, Sitti N. James D. D. Massie, James D. D. Meigi Fransiska Willem Melisa Irene Bongkriwan, Melisa Irene Melvern Tamunu Paulus Kindangen Peggy Adeline Mekel Raiza Maindoka Riefaldo Akwila Lodjo, Riefaldo Akwila S.L.H.V Joyce Lapian Sabathine Nelly Koleangan Sifrid Pangemanan Sifrid S. Pangemanan Simbar, Prasista Ekklesia Sindy Novia Tampone Suban, Gabriela T. Tumewu, Andreas Markus Vernando A Zakarias, Vernando A Victor Michael Tulandi Violita Flamy Pangkey, Violita Flamy

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