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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik JURNAL ABDIMAS TRANSPORTASI & LOGISTIK
Veronica Veronica
Institut Transportasi dan Logistik Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation Other

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Pengaruh Brand Image, Harga, Dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Pada Jasa Pengiriman J&T Express Cabang Bekasi Tahun 2021 Muhammad Haikal Aliftian Nantigiri; Sri Handayani; Veronica Veronica
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 2 (2021): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.09 KB) | DOI: 10.54324/j.mbtl.v7i2.660

Abstract

This study aims to determine the effect of brand image, price, and timeliness of delivery on purchasing decisions at J&T Express Bekasi branch in 2021. The research method used is quantitative methods and data collection methods using a survey method with a questionnaire. The sampling technique in this study used probability sampling with a simple random sampling approach, using 100 respondents. The test was carried out using the SPSS version 21 program. The result of this study indicates that brand image has a positive and significant influence on purchasing decisions where the results of the partial test show that Ho is rejected and Ha is accepted, meanwhile the price did not have a positive and significant effect on purchasing decisions whereas the results of the partial test show that Ho is accepted. and Ha is rejected, and timeliness of delivery has a positive and significant effect on purchasing decisions where the results of the partial test showed that Ho is rejected and Ha is accepted. As a simultaneous test results showed that brand image, price, and timeliness of delivery have a positive and significant influence on purchasing decisions where the results of the simultaneous test show that Ho is rejected and Ha is accepted. Suggestions given in this study include the company is expected to always improve the quality of service related to company employees in serving consumers and improve the quality of delivery of goods so that there are no delays.
KUALITAS LAYANAN DAN KEPUASAN PELANGGAN AKTIVITAS FREEHAND EXPORT PADA FREIGHT FORWARDER Veronica Veronica; Alvin Senna; Devi Marlita
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 2 (2018): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v4i2.844

Abstract

The aim of this study is to analyze the correlation between freehand export service and customer satisfaction. Questionnaires were used to collect the data. The data was analysed using simple linear regression, coefficient correlation, coefficient determinant, and hypothesis test with T-test. The study was conducted in one of international freight forwarder companies. There were 76 participants as samples. The result of this study is that there is trig and positive relationship between freehand export service and customer service satisfaction which is shown on the coefficient relation of 0,785. Freehand export service has trig impact on customer satisfaction with coefficient value of 61.6%. T value is bigger than t-table. It is 10.9 > 1.66571. It means there is a significant correlation between freight forwarder and customer satisfaction.
Sosialisasi Penggunaan Software Vissim Untuk Menganalisis Dampak Pembangunan Gedung Terhadap Kinerja Lalu Lintas Veronica Veronica; Abdullah Ade Suryobuwono; Aditya Nugroho; Dimas Nu’man Fadhil; Rizky Febriansyah
Jurnal Abdimas Transportasi & Logistik Vol 3, No 1 (2023): April
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v3i1.1139

Abstract

The targets in this PkM activity are our partners, namely DTKJ, policy-making agencies and the public using transportation so that it can run more optimally. Transportation is a very important and strategic tool in accelerating the wheels of the economy, strengthening unity and integrity and affecting all aspects of national and state life. In Jakarta, the unresolved transportation problem is congestion, especially at certain points which are meeting centers from various directions, so it is very important to have signposted intersections to avoid conflicts that occur on the roads. Therefore, it is necessary to have a more in-depth study in determining the capacity of the road, the length of the vehicle queue, the estimated traffic volume, and the level of road service. Therefore, an assessment was carried out using the Vissim software where the assessment can be carried out with 3D simulation which will make it easier to analyze a road section and be able to find out the actual conditions that occur on that road segment. This PkM activity succeeded in introducing Socialization of the use of Vissim software which has not widely known by many people and providing an understanding of what Vissim simulation.
Co-Authors Abdullah Ade Suryobuwono Aditya Nugroho Alvin Senna Devi Marlita Dimas Nu’man Fadhil Muhammad Haikal Aliftian Nantigiri Rizky Febriansyah Sri Handayani