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All Journal Jurnal Pendidikan Vokasi ELINVO (Electronics, Informatics, and Vocational Education) Arty: Jurnal Seni Rupa Home Economics Journal IKRA-ITH ABDIMAS Jurnal Ilmu Komputer dan Desain Komunikasi Visual Communications Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Multidisiplin West Science
Athika Dwi Wiji Utami
Universitas Nahdlatul Ulama Sidoarjo
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Journal : Arty: Jurnal Seni Rupa

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ANALYSIS OF POSTER REDESIGN EFFECTIVENESS AS A PROMOTIONAL MEDIA Utami, Athika Dwi Wiji
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

This study aims: (1) to analyze the effectiveness of posters before and after being redesigned as a promotional media from the aspects of the EPIC Model; and (2) comparing two paired samples in the form of the same sample group with two different measurements in assessing the effectiveness of posters before and after redesign as promotional media. This research approach is descriptive quantitative and comparative. The sample for this test was 60 respondents from students of the Visual Communication Design study program at UNUSIDA Class of 2017 to 2019. The research sampling technique was random sampling. The data were analyzed using the EPIC Model analysis method through distributing Likert scale questionnaires. In addition, a paired comparison test was conducted using the Paired t test with the help of SPSS. The results of the study included: (1) poster media before redesign was declared quite effective based on the dimensions of Empathy, Persuasion, Impact, and Communication with a value of 3,2; (2) poster media after redesign is declared effective based on the dimensions of Empathy, Persuasion, Impact, and Communication with a value of 4,1; (3) based on the four dimensions of Empathy, Persuasion, Impact, and Communication, there is an increase in the value before redesign from 3,2 to 4,1 after the redesign; and (4) media effectiveness can be increased through the use before and after poster redesign
ANALYSIS OF POSTER REDESIGN EFFECTIVENESS AS A PROMOTIONAL MEDIA Utami, Athika Dwi Wiji
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims: (1) to analyze the effectiveness of posters before and after being redesigned as a promotional media from the aspects of the EPIC Model; and (2) comparing two paired samples in the form of the same sample group with two different measurements in assessing the effectiveness of posters before and after redesign as promotional media. This research approach is descriptive quantitative and comparative. The sample for this test was 60 respondents from students of the Visual Communication Design study program at UNUSIDA Class of 2017 to 2019. The research sampling technique was random sampling. The data were analyzed using the EPIC Model analysis method through distributing Likert scale questionnaires. In addition, a paired comparison test was conducted using the Paired t test with the help of SPSS. The results of the study included: (1) poster media before redesign was declared quite effective based on the dimensions of Empathy, Persuasion, Impact, and Communication with a value of 3,2; (2) poster media after redesign is declared effective based on the dimensions of Empathy, Persuasion, Impact, and Communication with a value of 4,1; (3) based on the four dimensions of Empathy, Persuasion, Impact, and Communication, there is an increase in the value before redesign from 3,2 to 4,1 after the redesign; and (4) media effectiveness can be increased through the use before and after poster redesign
Co-Authors Achmad Naufal Rizqi Amalia Hartiningrum Aninditya Daniar Arda Surya Editya Arie Widya Murni Bonita Destiana Houri Gita Semesta Lukman Hakim Masnuna Masnuna Masnuna Masyitah Noviyanti Neny Kurniati Nuryake Fajaryati Pambudi, Sigit Priyanto Priyanto Putra Uji Deva Satrio Ragil Noviyanti Safeyah, Muchlisiniyati Sonhaji Arif Sri Wulandari Syahri Mu'min Totok Sukardiyono Trias Widha Andari Widyasari