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All Journal Journal of Trends Economics and Accounting Research
Fayola Issalillah
Universitas Islam Negeri Maulana Malik Ibrahim, Malang
Economics, Econometrics & Finance

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Determinants of Customer Trust: A Study on Safety, Ease-of-use, and Perceived usefulness of Herbal Products of Kuku Bima Ener-G Siti Nur Halizah; Eli Retnowati; Didit Darmawan; Rafadi Khan Khayru; Fayola Issalillah
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.16 KB) | DOI: 10.47065/jtear.v2i4.266

Abstract

People have alternative treatments and treatments through traditional techniques and herbal remedies. They have attitudes and beliefs about herbs to be able to overcome complaints of certain diseases or just treatment of the body. Pharmaceutical companies in the traditional medicine group are growing. This makes the market share more competitive, because there are so many products for indications based on complaints about disease disorders or increasing body vitality. Related to this, it is very important to know the factors that influence customer trust in herbal medicinal products. This study aims to determine significantly the safety, ease-of-use, and perceived usefulness of Kuku Bima Energi Herbal on customer trust. The object of this research is aimed at consumers of Kuku Bima Energi Herbal. In this study using 100 respondents. Data were analyzed using regression analysis. This study resulted in the finding that safety has a significant effect on customer confidence in Kuku Bima Energi Herbal. In line with ease-of-use of having a significant effect on customer trust Kuku Bima Energi Herbal. Likewise, the perceived usefulness has a significant effect on customer trust, Kuku Bima Energi Herbal.
Pengaruh Atribut Produk, Kepercayaan Merek, Negara Asal Terhadap Niat Beli Pada Konsumen Minuman Probiotik Yakult Ella Anastasya Sinambela; Roudhotul Nur Azizah; Utami Puji Lestari; Ernawati Ernawati; Fayola Issalillah
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.379 KB) | DOI: 10.47065/jtear.v2i4.269

Abstract

Nowadays people are starting to realize that they need to take care of their health before they get sick. So that consumers begin to regularly consume health drinks such as Yakult. Yakult probiotic drink has been around since 1934 and has products that are in demand by consumers. Competition with other brands makes Yakult management need to implement marketing strategies to increase consumer buying intentions. This study aims to determine the effect of product attributes, brand trust, and country of origin on consumers' purchase intentions. The research population is the Yakult Probiotic drink consumers. Researchers used 100 respondents as a sample. The analysis technique used is multiple linear regression. The results of the study indicate product attributes on consumer purchase intentions. Furthermore, brand trust has also been shown to have a significant influence on consumers' purchase intentions. Data processing also shows a significant influence by the country of origin on consumers' purchase intentions.
Co-Authors Didit Darmawan Ella Anastasya Sinambela Ernawati Ernawati Rafadi Khan Khayru Retnowati, Eli Roudhotul Nur Azizah Siti Nur Halizah Utami Puji Lestari