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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Social Responsibility Projects by Higher Education Forum Journal of Trends Economics and Accounting Research
Samsul Arifin
Universitas Sunan Giri, Surabaya
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Journal : TIN: TERAPAN INFORMATIKA NUSANTARA

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Tinjauan Strategis: Pengaruh Keunggulan Kompetitif dan Orientasi Pasar terhadap Kinerja Bisnis UMKM dalam Konteks Pasar yang Kompetitif Didit Darmawan; Rahayu Mardikaningsih; Siti Nur Halizah; Arif Rachman Putra; Eli Retnowati; Misbachul Munir; Rafadi Khan Khayru; Eli Masnawati; Samsul Arifin
TIN: Terapan Informatika Nusantara Vol 3 No 10 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i10.4135

Abstract

This research aims to explore the influence of competitive advantage and market orientation on a company's business performance. The research method used in this research includes quantitative models. A sample consisting of 75 small business owners in Suranaya City representing their companies filled out the survey using predetermined measurements. Purposive sampling will be used for sampling requirements. The collected data was analyzed using various statistical techniques, including classical assumption testing, multiple linear regression, and hypothesis testing. The research results show that there is a significant positive relationship between competitive advantage and business performance. Companies that are able to develop competitive advantages in products, services, or costs tend to achieve better financial results than their competitors. Apart from that, market orientation also has a significant positive influence on business performance. Companies that focus more on understanding customers in depth and trying to meet their needs tend to have better business performance.
Co-Authors Arif Rachman Putra Didit Darmawan Eli Masnawati Eli Retnowati Ella Anastasya Sinambela Jahroni Jahroni Misbachul Munir Rafadi Khan Khayru Rahayu Mardikaningsih Seno Anjanarko, Tri Shohibatun Naufalia Siti Nur Halizah