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Penyuluhan dan Pelatihan Pendaftaran Surat Izin Usaha Mikro Kecil (IUMK) Ella Anastasya Sinambela; Rahayu Mardikaningsih; Eli Retnowati; Utami Puji Lestari; Jahroni Jahroni; Arif Rachman Putra; Misbachul Munir; Didit Darmawan; Samsul Arifin
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.251 KB) | DOI: 10.47065/jrespro.v3i2.2767

Abstract

The community chooses to open a small business as an economic activity. MSMEs provide many benefits for the state and society. MSMEs can provide high income for the country and create jobs for the community. For this reason, the government provides assistance as support to MSME actors. However, not all MSME actors can receive government assistance because they do not have a permit. PkM activities are carried out to help the community with the knowledge possessed by the PkM team as academics. The purpose of the PkM activities being carried out at this time is to help MSME actors who do not have a business license to register their business. PKM activities were carried out in Tropodo Waru Village, Sidoarjo. PkM activities were attended by 35 MSME actors. The implementation of the activity ran smoothly with a few obstacles caused by weather conditions. Positive support was obtained by the PkM team from the village, MSME actors, and Sunan Giri University. PkM activities are also used as a means to build good relations from Sunan Giri University in Surabaya to the community, especially in Tropodo Village.
Tiga Pilar Sukses: Perilaku Kewirausahaan, Etika Bisnis, dan Modal Sosial Untuk Meningkatkan Kinerja Bisnis Didit Darmawan; Abdul Hafidz Rosydi Fuady; Rahayu Mardikaningsih; Eli Retnowati
TIN: Terapan Informatika Nusantara Vol 3 No 5 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i5.4112

Abstract

Competition in the business world is increasingly fierce, making entrepreneurs look for the right strategy to market their products. This research aims to analyze factors that can improve business performance, namely entrepreneurial behavior, business ethics and social capital. The research method used was ex post facto with a questionnaire given to owners and managers of micro businesses in Waru District, Sidoarjo Regency. The collected data was analyzed using the regression method to test the influence of the independent variables, namely entrepreneurial behavior, business ethics and social capital, on the dependent variable, namely micro business performance. The results of the study show that entrepreneurial behavior has a significant positive effect on micro business performance. This shows that being proactive, innovative, and oriented to business opportunities can improve micro business performance. In addition, business ethics also have a significant positive influence on micro business performance, demonstrating the importance of operating with integrity and following ethical principles in running a business. Finally, social capital has also been shown to have a significant positive influence on micro business performance, indicating that social networks and relationships between micro business owners and related parties can increase access to resources and business opportunities
Tinjauan Strategis: Pengaruh Keunggulan Kompetitif dan Orientasi Pasar terhadap Kinerja Bisnis UMKM dalam Konteks Pasar yang Kompetitif Didit Darmawan; Rahayu Mardikaningsih; Siti Nur Halizah; Arif Rachman Putra; Eli Retnowati; Misbachul Munir; Rafadi Khan Khayru; Eli Masnawati; Samsul Arifin
TIN: Terapan Informatika Nusantara Vol 3 No 10 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i10.4135

Abstract

This research aims to explore the influence of competitive advantage and market orientation on a company's business performance. The research method used in this research includes quantitative models. A sample consisting of 75 small business owners in Suranaya City representing their companies filled out the survey using predetermined measurements. Purposive sampling will be used for sampling requirements. The collected data was analyzed using various statistical techniques, including classical assumption testing, multiple linear regression, and hypothesis testing. The research results show that there is a significant positive relationship between competitive advantage and business performance. Companies that are able to develop competitive advantages in products, services, or costs tend to achieve better financial results than their competitors. Apart from that, market orientation also has a significant positive influence on business performance. Companies that focus more on understanding customers in depth and trying to meet their needs tend to have better business performance.
Seminar Kewirausahaan Pengembangan UMKM di Berbagai Platform BIC di Desa Kebon Agung Ricy Ichlas Sutrisno; Mohammad Nuril Azizi; Tri Seno Anjanarko; Rommy Hardyansah; Dharma Setiawan Negara; Novritsar Hasintongan Pakpahan; Yayu Sriwahyuni Hamzah; Utami Puji Lestari; Eli Retnowati; Jahroni Jahroni
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.1019

Abstract

In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.