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PERAN KECINTAAN MEREK DALAM MEMBANGUN HUBUNGAN DENGAN PELANGGAN (Studi pada Pengguna iPhone di Denpasar) I Dewa Gede Kresna Wirawan; I Putu Gde Sukaatmadja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.06.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.906 KB) | DOI: 10.24843/EEB.2018.v07.i06.p09

Abstract

The purpose of this study is to examine the role of brand love with a causal approach and factors that build consumer brand relationships (brand identification, brand trust and brand commitment) that impact on word-of-mouth and willingness to pay premium prices on iPhone users. Testing hypothesis research using Partial Least Square method with a sample of 100 people who are domiciled in Denpasar. Determination of sample with nonprobability sampling method, that is purposive sampling, with respondent criterion that use smartphone iPhone for last 2 years. The findings in this study indicate that brand identification has a positive and significant impact on brand love and brand commitment. Brand trust has a positive and significant impact on brand love and brand commitment. Brand love has a positive and significant impact on brand commitment, word-of-mouth, and willingness to pay at a premium price. Brand commitment has a positive and significant effect on word-of-mouth and on willingness to pay at a premium price. This study has implications that it is important for management to increase brand awareness of the iPhone so that users can easily recognize the brand through product form, product durability, and sophistication. This will impact on a positive assessment of the iPhone and increase the user's emotional so users see the iPhone is the best brand.
PENGARUH KOMUNIKASI, MOTIVASI DAN LINGKUNGAN, KERJA FISIK TERHADAP KEPUASAN KERJA PEGAWAI SEKRETARIAT DAERAH KOTA DENPASAR I Dewa Gede Kresna Wirawan; I Nyoman Sudharma
E-Jurnal Manajemen Vol 4 No 10 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.257 KB)

Abstract

Job satisfaction  problems that occur in Sekretariat Daerah Kota Denpasar is the relationship between leaders and subordinates who are less well established where leaders failed to give motivation and attention to his subordinates. Thetpurpose oftthis studyuwas toodetermine the effectyof communication, motivation andyphysicaliwork environment on.employe satisfaction. This research wast conductedt the Sekretariat Daerah Kota Denpasar. The number of samples used 80 people with sampling methods saturated. Interviews and question were use for data collection. Multiplet linear regres in technique rusedt in this study. Based on the analysis communicatin, motivation mand physical environment simultaneously and partially positive and significant impact on employee job satisfaction. Limitations of this study where researchers only use three variables to measure job satisfaction. Further research should further refine this study by adding other variables related to job satisfaction.
Studi Evaluatif Tentang Kesiapan Mengajar Mahasiswa Calon Guru Program Studi Pendidikan Ekonomi Universitas PGRI Mahadewa Indonesia Tahun Akademik 2020/2021 Patrisia Graseila Epong; Ida Bagus Oka Sudarsana; I Dewa Gede Kresna Wirawan; Astutika Naut; Fabiola Nasraya
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i1.47461

Abstract

The purpose of this research is to improve and continue a program, especially PPL through a comprehensive and systematic evaluation of the planning and implementation of PPL to be able to see the strengths, weaknesses, opportunities, and threats in the learning process that takes place at the teacher education institution. This research was conducted at the Economic Education Study Program, Faculty of Teacher Training and Education (FKIP) Universitas PGRI Mahadewa Indonesia using 60 samples. Based on the analysis, it can be obtained suggestions, namely, Economics Education Study Program must maintain interest in being a teacher which is owned by students because it is included in the very good category regarding the profession of being a teacher. Efforts need to be made to eliminate the notion that the teaching profession has a heavy duty and only a small salary, showing the condition of honorary teachers who sometimes do not get the reward commensurate with their hard work. Teaching readiness of prospective teacher students to see the characteristics of students can support teaching and learning activities to be improved. The ability to design learning that is useful for students in everyday life still needs to be improved.
PENGARUH PEMASARAN RELASIONAL TERHADAP LOYALITAS (Studi pada Anggota Koperasi Simpan Pinjam Coblong Pamor di Denpasar) I Dewa Gede Kresna Wirawan; Putu Siti Firmani
Widyadari : Jurnal Pendidikan Vol. 22 No. 2 (2021): Oktober 2021
Publisher : LP3M Universitas PGRI Mahadewa Indonesia

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Abstract

The purpose of this study was to examine the effect of relationship marketing on the loyalty of members of the Coblong Pamor Savings and Loans Cooperative. Testing the research hypothesis using the SPSS method with a sample of 70 people who live in Denpasar. Determination of the sample using probability sampling method with the technique of proportionate stratified random sampling, where this technique is used if the population has members or elements that are not homogeneous and proportionally stratified, with the criteria of respondents who have made transactions during the last 3 years. The findings in this study indicate that member trust, member communication and member commitment have a positive and significant effect on member loyalty partially or simultaneously. This research has the implication that it is important for management to improve relational relationships through trust, communication and commitment so that members become loyal to the Coblong Pamor Cooperative.
IMPLEMENTASI MODEL PEMBELAJARAN BLENDED LEARNING PADA MATA KULIAH STUDI KELAYAKAN BISNIS MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS PGRI MAHADEWA INDONESIA Putu Siti Firmani; Dewa Kresna Wirawan Kepakisan
Widyadari : Jurnal Pendidikan Vol. 23 No. 1 (2022): April 2022
Publisher : LP3M Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6390973

Abstract

The shift in the implementation of learning activities in the world of education is felt today. When the Covid-19 pandemic emerged in early 2020, the implementation of direct learning activities was carried out online to anticipate the spread of this corona virus. The blended learning model is a learning model that combines face-to-face teaching methods with teaching methods using computer aids both offline and online to form an integrated learning approach. The research method used in this research is qualitative analysis. Qualitative research method is data that is described in detail in descriptive form which includes all data that does not use numbers (numbers), so that this qualitative data is in the form of words or sentences delivered orally or in writing regarding all patterns of human behavior that can be observed directly. Based on the results of interviews with the five informants above, they stated that the implementation of the blended learning model in the business feasibility study course at PGRI Mahadewa Indonesia University was good. The suggestions that researchers can give are that students at PGRI Mahadewa Indonesia University should be able to learn more about digital learning media used by higher education institutions in the teaching and learning process so that good two-way communication can be established from the application of the material provided.
Pengaruh Pemanfaatan Teknologi dan Kebiasaan Belajar terhadap Hasil Belajar Ekonomi Siswa Kelas XI IPS SMA Negeri 6 Denpasar Tahun Pelajaran 2021/2022: The Effect Of The Use Of Technology And Study Habits On The Economics Learning Outcomes Of Class XI IPS Students At SMA Negeri 6 Denpasar For Academic Year 2021/2022 Eksan Nivun Lende; I Dewa Gede Kresna Wirawan
Arthaniti Studies Vol. 3 No. 2 (2022): Arthaniti Studies
Publisher : Program Studi Pendidikan Ekonomi Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7122255

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui (1) Pengaruh Pemanfaatan Teknologi terhadap Hasil Belajar Siswa Kelas XI IPS SMA Negeri 6 Denpasar Tahun Pelajaran 2021/2022, (2) Pengaruh Kebiasaan Belajar terhadap Hasil Belajar Ekonomi Siswa Kelas XI IPS SMA Negeri 6 Denpasar Tahun Pelajaran 2021/2022, (3) Pengaruh Pemanfaatan Teknologi dan Kebiasaan Belajar terhadap Hasil Belajar Siswa Kelas XI IPS SMA Negeri 6 Denpasar Tahun Pelajaran 2021/2022. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi sebanyak 112 siswa dan sampel sebanyak 52 siswa kelas XI IPS SMA Negeri 6 Denpasar Tahun Pelajaran 2021/2022. Hasil analisis menunjukkan: (1) Terdapat pengaruh pemanfaatan teknologi terhadap hasil belajar siswa dengan hasil uji t diperoleh t-hitung sebesar 44,483 > 2.009 dengan nilai signifikasi sebesar 0,000 < 0,05, (2) Terdapat pengaruh kebiasaan belajar terhadap hasil belajar siswa dengan hasil uji t diperoleh t-hitung sebesar 31,839 > 2.009 (3) Terdapat pengaruh antara pemanfaatan teknologi dan kebiasaan belajar terhadap hasil belajar siswa. Hasil penelitian menunjukkan bahwa hasil uji F sebesar 20,186 kemudian dikonsultasikan dengan F-tabel (20,186>3,19) dengan signifikasi 0,000<0,05. Hasil uji koefisien desterminasi berdasarkan nilai Adjusted R Square adalah sebesar 0,688 yang artinya Pemanfaatan Teknologi dan Kebiasaan Belajar berpengaruh sebesar 68,8% sedangkan sisanya 31,2% dipengaruhi oleh faktor-faktor lain yang tidak dimasukkan ke dalam variabel penelitian. Kata Kunci : Pemanfaatan Teknologi, Kebiasaan Belajar, dan Hasil Belajar
PENGEMBANGAN PROFESIONALISME GURU MELALUI MODEL PEMBELAJARAN INOVATIF DI SD NEGERI 3 UBUD PADA PENGABDIAN MASYARAKAT PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS PGRI MAHADEWA INDONESIA Putu Siti Firmani; I Ketut Westra; I Dewa Gede Kresna Wirawan
Jurnal Pengabdian Kepada Masyarakat Widya Mahadi Vol. 2 No. 2 (2022): Juni 2022
Publisher : LPPM Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.878 KB)

Abstract

Professional educators have the main task of educating, teaching, guiding, directing, training, assessing, and evaluating students in early childhood education through formal education, basic education, secondary education. Teachers are the spearhead of education, as educators, teachers must have certain competencies in order to be able to educate their students well. In learning efforts towards the formation of students' characters who are creative, interactive, innovative, and inspiring in the learning process in the classroom, it is necessary to implement innovative learning models. This service activity aims to develop teacher professionalism through innovative learning models and help improve student learning. This community service is a mentoring activity carried out by students, where lecturers in this case provide workshops on teacher professionalism development through innovative learning. This activity is carried out for 1 month starting from March 13 to April 16, 2022. This service activity is a collaboration carried out by lecturers and students through community service assistance by providing workshops on teacher professionalism development through innovative learning. has been running well, efficient, effective and maximal.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, SERTA MOTIVASI KERJA TERHADAP KINERJA KARYAWAN LPD DESA KESIMAN putu siti firmani; I Ketut Sudana; I Dewa Gede Kresna Wirawan
Jurnal Ilmiah Satyagraha Vol 6, No 2 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i2.851

Abstract

Penelitian ini mengkaji korelasi  dari gaya kepemimpinan, motivasi kerja, lingkungan kerja secara independen serta serempak pada kinerja karyawan. Populasi menggunakan karyawan LPD Desa Adat Kesiman serta sampel berjumlah 51 orang. Metode dalam menganalisis data yakni pengujian validitas, keandalan, asumsi klasik, analisis regresi linear berganda, uji R2, uji F serta uji T. Temuan menyebutkan, (1) Gaya kepemimpinan berkorelasi positif serta signifikan pada kinerja karyawan, yang mana nilai koefisien T 2,253, koefisien regresi 0,236, dan signifikansi 0,029. (2) Lingkungan kerja berkorelasi positif serta signifikan pada kinerja karyawan, yang mana nilai koefisiennya T 2,405, koefisien regresi 0,304 dan signifikansi 0,020. (3) Motivasi kerja berkorelasi positif serta signifikan pada kinerja karyawan, dimana nilai koefisien T 2,448, koefisien regresi 0,261 serta signifikansi 0,018. Pengaruh variable independen pada kinerja karyawan sebesar 65,8%. Adapun saran yang mampu disampaikan penulis yakni LPD Desa Adat Kesiman hendaknya selalu selalu memimpin bawahannya selalu memberikan dorongan dan semangat kepada bawahannya serta selalu bertanggung jawaba terhadap keputusan yang di ambil, selain itu LPD Desa Adat Kesiman hendaknya membuat lingkungan kerja senyaman mungkin dan selalu menghargai hasil kinerja karyawannya